survey evaluation

How to Share Survey Reports Across Your Organization

Survey Tips

You’ve done the hard work – you created, revised, tested and sent a terrific survey.

The results came in quickly and in great numbers.

You put together the data, looked at it and found that it’s high-quality, insightful and actionable.

The key word here is actionable because now that you’ve got the data, it’s time to do something with it. In this article, we look at how to share survey reports across your organization, so you can turn your data into action.

Allow Survey Access

For many businesses, it’s advantageous to have multiple users in your survey platform.

For example, Survey Town collects your survey responses and provides you with graphs and reports of your data.

Not only can you see the number of responses and view the aggregated statistics in charts, but your team can view them as well.

Allowing multi-users makes it easy for your team to manage and analyze your survey results, ultimately collaborating and deciding on action.

The bonus in Survey Town is that you can assign permissions on a per user basis. This means your team may have access to one survey but not another.

Share a Web Link

One of the easiest, most straightforward ways to share your survey results is to share a web link throughout your organization.

For example, you might send an email with a summary of your survey results exported into a spreadsheet and include a link to the data export of your survey.

This allows your employees access to the survey results and your analysis of it without giving them backend access to your survey.

Create a Presentation

Another way to share survey reports across your organization is through a presentation that you do in-person.

You can export your survey results into a presentation-ready format for presenting to your core team.

By creating an offline copy of your data, you can insert it into a PowerPoint or Keynote presentation, so you can share the results to your team members.

This allows you to meet together, discuss the results in person and then brainstorm ways to take action on the data. When you provide data that is easy to read, it’s a great way to start the conversation with your employees and strategize using the data.

Now that you know how to share survey results, let’s look at why you should.

Why Share Survey Results?

One of the most important reasons you should share your survey results is because it makes you and your staff accountable to the data. It begins the conversation and encourages your staff to take action.

Another reason to share your results is education. With the data in front of them, your staff can begin an open and honest evaluation of your processes and how they affect your customers.

You and your staff can look at customer engagement and really understand how your customers view your company.

When you make the results available to your staff, you help them see the overall big picture. Everyone can begin to see and understand where your company excels and where there’s an opportunity for exploration and change.

Sharing survey results ultimately enlists buy-in from your employees and gives them a reason to improve. Your staff will feel more loyal to your brand as they all work together to change for the better.

It’s a good idea to share survey results because it opens up an avenue for a culture of continued improvement as your staff works to improve their survey data.

Final Thoughts

With several avenues available to you, you’re sure to find a way to share survey results across your organization that spurs conversation and change.

Find the way that works best for you and your team and move forward. You may even find that multiple ways are best for getting the data out to your staff. 

Surveys help you make the best decisions for your business. Are you ready to get started with your free Survey Town trial? Start with your free account today, and you can upgrade at any time.

Image:  rawpixel.com on Unsplash

10 Questions for Your Guest Evaluation

Survey Tips

Sending a survey after someone stays at your hotel or bed and breakfast is a fairly commonplace marketing tool.

If you aren’t currently sending a guest evaluation, or if you’d like to give your survey a refresh, this article includes 10 questions for your guest evaluation.

These are questions you can use to see where you are excelling, or perhaps where you can improve your business.

Your reputation depends on what people are saying about you, and if you don’t know how they really feel, you have nothing on which to base your improvements. (tweet this) This is why a guest evaluation survey is so important for the hospitality field.

With many of the questions below, you can choose to offer open-ended questions as well as ratings questions or closed-ended questions where users can choose more than one answer.

Consider what you really want to know before deciding on the question type.

#1: Why Did You Choose to Stay at This Hotel?

By asking this question, you get a good idea of whether it was an online search, price, word of mouth, reviews, repeat customer or something else.

Provide choices for your customers and let them check as many as they’d like because it could be multiple reasons.

#2: Tell Us About the Front Desk Staff?

These employees provide the first impression for your guests, and they set the tone for the entire stay.

Let respondents rate the front desk staff. If the response was negative, provide another question so they can say why.

#3: How was the Check-In Process?

This question lends itself to an initial closed ended question.

You might ask respondents how satisfied they were with the check-in process with choices like: very satisfied, satisfied, neutral, dissatisfied and very dissatisfied.

Yet, you could employ conditional logic to gather more information in the form of an open-ended question.

For example, if they answered satisfied or very satisfied, you would send them to a question asking them why.

If they answered on the opposite end, you certainly want to know what happened, so you’d ask for details.

#4: Was Your Room Clean Upon Arrival?

This is a simple question and usually a yes or no answer is just fine.

But, again, you want to employ conditional logic if survey respondents answer with a no response.

Push further to find out what wasn’t up to par. This helps you better train your housekeeping staff to meet the needs of your guests.

With regard to clean rooms, it’s worth noting that this is one of the most important items to your hotel guests when it comes to choosing accommodations.

#5: How Did the Housekeeping Staff Do During Your Stay?

With this question, you would use a ratings scale.

For example, your question might look like this:

The housekeeping staff did an excellent job cleaning my room.

o Strongly agree

o Agree

o Neutral/Not sure

o Disagree

o Strongly disagree

If they answer that they disagree, move them on to another question so you can learn about the problems they encountered.

#6: Did You Use Any of the Amenities? If so, which ones?

This is an important question, because you really want to know if they used your business center, swimming pool, hot tub, exercise room, restaurant, etc.

So, the best way to do this question is to provide a list of all of your amenities so they can check the boxes of all that apply.

You could follow this question up with a “Why didn’t you use X amenity,” if you want to learn how important individual ones are to your hotel guests.

#7: Was Your Bed Comfortable?

This is another important item to your hotel guests. While it might not be what makes them make the initial reservation, you can bet that it is a determining factor when they decide the following:

  • Whether or not to return to your property.
  • What kind of online review they’ll write.
  • If they recommend you to others.

So, ask this question. Then, take a look at your results over a few months. If the answer is most often a no, then you want to work new beds into your next budget.

#8: Did You Enjoy Breakfast?

If you serve breakfast, this is an important question to ask because it’s vital to the overall impression your guests have of your property.

While this can be a yes or no question, you certainly want to follow it up with conditional logic.

The end goal is to find what they enjoyed about the breakfast. You might find no one likes oatmeal, so you can remove it from your offerings.

You also want to know what they like to ensure it stays on your menu.

#9: How was the Check-Out Process?

Just like the question you asked about the check-in process, you want to know about the check-out process.

This includes things like:

  • Was your bill accurate?
  • Did you check out online?
  • Did you go to the front desk to check out?
  • How was the front desk staff?
  • Were there enough luggage racks for you?
  • Did you find the parking adequate for ease of getting your bags to the car?

#10: How Likely Are You to Recommend Our Hotel to Others?

Finally, this is the ultimate question on your list. This is the meat of your guest evaluation.

Why? Because when all is said and done, you want to know if you succeeded in making your guest’s stay so wonderful that they will recommend you to others.

This question is what makes up your Net Promotor Score. It’s what lets you gauge the loyalty of your customer.

Did you go far enough to build a great relationship?

If the answer to this question is less than satisfactory, you have a problem on your hands and one that must be solved quickly.

Final Thoughts

The hospitality business is based on reputation, digital reviews and even word of mouth.

To make sure that your hotel or bed and breakfast is getting a five-star rating and reputation online, you want to know what your guests think. The best way to do this is through a guest evaluation survey.

The 10 questions included here will help you determine whether or not your property is making the grade. You will get insight on where you excel and where you can improve.

In the hospitality business, anything under a four-star rating will give your guests pause, so it pays to conduct a guest evaluation so you can make quick, positive corrections to ensure five stars show up for you each time.

Surveys help you make the best decisions for your business. Are you ready to get started with your free Survey Town trial? Start with your free account today, and you can upgrade at any time.

Image:  Paul Bence and rawpixel.com on Unsplash