You want to gather customer feedback and data. You want to know more so you can enhance your business and grow. This is where surveys come in, but how do you send them to your customers? What’s the most effective way?
Email is the answer. Nearly all of your customers have an email address, and they’ve already given you access to it, so you’ve been invited in.
Email is one of the most powerful ways to reach your customers. Email marketing is a strategy that can also help you reach your target audience to learn what they think about your products and your services.
In fact, one survey found that four out of five marketers said they’d rather give up social media than email marketing. This just solidifies the importance of email to survey marketers.
In this article, we look at the seven benefits of sending surveys via email and how you can make the solution work for you.
#1: It’s Cost Effective
By sending surveys via email, you don’t have to pay staff to sit on the phones and call customers to collect data. You also don’t have the expense of paper and stamps to mail surveys to customers.
One of the best parts about email surveys is they are inexpensive and cost effective.
It doesn’t take much labor to send surveys via email. In fact, one person can do it. You’ll save a great deal of money that you can then spend later to take action on the data you receive.
#2: It’s Easy
It’s easy to send email surveys. It’s just like sending your regular marketing surveys. Simply design your email and customize it with text, visuals, and your survey link.
Do keep your email brief. Tell your customers why you’re doing the survey, how long it will take, and what they gain from doing so.
Your customers should be able to click right to your survey and quickly complete it.
#3: It Helps Segment Your Audience
Segmenting your email audience into smaller groups helps you target emails to the right people at the right time. Email segmentation and personalization is important in the digital marketing arena.
In fact, when you segment and personalize emails, they have higher open rates.
The same holds true when you send surveys via email and segment your respondents. Personalize the email, and you’re another step toward getting valuable data.
When segmenting your email list, make sure you target the right audience with the right survey. For example, if you’re sending a survey after someone purchases a product, you can personalize it to their interaction with your business.
#4: It’s Easy on Your Customers
While it’s easy for you to send an email survey, it’s also easier for your customers to complete an email survey than a paper survey. Your customers can just click to fill in their answers which is much faster than writing in their answers. (tweet this)
As an added bonus, you’ll find it easier to read your customers answers when they complete the survey online instead of on paper. You also won’t encounter any user error like you might receive when conducting phone surveys.
You’ll find that your customers spend a significant amount of time perusing their email inbox. When they come across your survey via email, they’re more likely to complete it because it’s easy to access and presented to them in the inner sanctum of their inbox.
Even better is that your customers can complete the survey at their own convenience. This is different than surveys of the past when team members called customers to survey them. This wasn’t on the customers’ time, but email marketing is. By being able to complete the survey at their own pace and on their own time, you’ll find they are more likely to complete it. This means more valuable data for you.
#5: Customers Can Respond Anonymously
Sometimes your customers want to respond to surveys, but they want to do it anonymously.
By sending surveys via email, you take the pressure off, so you’re more likely to get valid answers from your customers in a safe arena.
Email surveys allow your customers to share their feedback, whether positive of negative, freely and without worrying about you learning their name.
In order to get data from your respondents, you first have to create a good survey, and then you have to get your survey in front of them.
Your goal is a good response rate with data you can act on. This is where email marketing comes in.
Email is one of the most successful forms of marketing and when combined with surveys, you’ll find it will work well for your business.
Not only is an email survey campaign inexpensive, but it’s also quick and easy to send. You’ll find it’s much more cost effective to send your surveys through email than regular snail mail. What’s more, you can also easily integrate your survey software with your email platform.
When creating your emails, make sure they are short and easy to read. Narrow down the focus of your survey and ensure that you are targeting it to the right audience. Your emails should also have a strong call to action so your respondents can’t miss it. In your email subject line, be clear and descriptive. Your subject line is what gets your customers to open your email, so it should be creative.
Then, don’t forget to also give your potential respondents a reason to complete your survey.
Start sending surveys via email today, and you’ll soon watch your data roll in so you can improve your business, learn what your customers want and need, and create a new strategy to provide for your customers.
Surveys send via email can help you get valuable data about how you can improve your products and your services. With clear goals, you can then use the feedback to improve your business and your relationships with your customers. Are you ready to get started with your Survey Town account? Start with your account today.