Product Information

10 Reasons to use SurveyTown instead of SurveyMonkey

General, Product Information

Why SurveyTown might be the right choice for you.  

SurveyMonkey is a great tool and we admire them in many ways.  But if you are in the market for a survey builder, here are some reasons you might want to take a look at SurveyTown instead.

1 . Customize Your Success Pages with Images

When your respondents finish the survey, you may want to thank them or show your own social media icons to allow them to share their experience with their friends.  In SurveyTown you can customize your survey success pages with images or icons. Upload them and we will host them for you!

2. Monthly Commitment

Don’t get us wrong, commitments can be good.  But SurveyMonkey walls off lots of functionality unless you pay for an annual account.  At SurveyTown, we don’t have this limitation.  You get full access the functionality of your account with only a month-to-month commitment.

3. Obsessed with Customer Service

We are small (for now) and obsessed with customer service.  Working with SurveyTown you get access to a small dedicated team that is devoted to customer service and ready to collaborate.

4. Survey Personalization

With our URL Variables, you can create questions that address the survey taker specifically.  For example, “George, please rate your experience” or “How did you enjoy the performance of ‘Wicked‘?”.  In both examples the question text as been customized to the survey taker given who they are or what they have purchased, which increases response rates.

5. API Access for 30% less

Looking for a survey partner you can integrate with.  Our API is robust and includes Webhooks.  Also, we give Direct API Access at our Professional Account level which is $70 (instead of SurveyMonkey’s $99) and does not require a yearly commitment.

6. Embed Survey Questions in Emails sent from any Email Service Provider

In SurveyTown, we give you the code that you can use to embed survey questions in emails you are sending out.  So you can put them in emails generated by Campaigner, Bronto, Mailchimp or any other Email Service Provider.  You can also embed them in custom emails you maybe generating or sending out via other applications.

7. Enterprise-Grade White-label

SurveyTown is a great fit for agencies because in addition to giving you an “unbranded” URL to host your surveys and allow you to customize success URLs, we also allow you to add your logo inside the application itself and to sell it as your own product to your customers.  In addition, SurveyTown gives you the ability to manage multiple accounts through one administrative interface.   For more info please see the blog post –  the difference between white-labeling and white-label reselling surveys.

8. Tagging

SurveyTown has tagging instead of foldering which means you can label one survey with multiple tags which is tantamount to putting a survey in two or more separate folders at once.  You can also add, edit or delete these tags via our API.

9. Additional Enterprise Users are only $20 a month

You can add additional “Enterprise” users inside of SurveyTown and share administrative privileges with them (or not) for $20 a month. An additional user at SurveyMonkey’s “Platinum” level will double the cost of your account.

10. Mobile Surveys – “Tap Your Phone, Take A Survey”

Want to improve your “in person” survey responses.  Let’s us partner with you on “Tap Your Phone, Take A Survey”.



Feel free to create a SurveyTown trial account or to talk more or schedule a demo please contact us.



Question Numbering, Progress Bars, Survey Question Personalization launched

Product Information

Hi SurveyTowners!

I am please to let you know we have added some cool new features into SurveyTown that we hope you enjoy.  Here’s a breakdown.

Progress Bar

For multi-page surveys, we have introduced a new survey progress bar that will allow you to show to survey respondents how far they are along on your survey.  You can add the progress bar to the top or the bottom of the survey or both.  You can also include an indicator for the number of pages completed and percentage of pages completed.


Response Limit

SurveyTown now as the ability to limit the number of responses for a give survey.  This is especially handy for event registrations where you need to limit the number of responses because of venue size or other limitations.


Question Numbering

Now you can automatically add numbers to your survey questions.



Survey Personalization

Imagine your name was “Doug” and you came to the survey and it say “Hi Doug, please rate your experience?”  Cool, right?  Well you can now personalize survey questions respondent by respondent using URL variables.


Question Text Editor

We have added the ability to bold, italicize or add color to your survey questions.



API calls to input and modify responses inside SurveyTown

We have added several new API calls that would allow a developer to add in responses to SurveyTown from another system.  These means you can integrate surveys into any customer touchpoint and with the help of a developer, aggregate the responses inside of SurveyTown for results analysis.


We have added a “Response Changed” and “Response Deleted” to our survey webhooks so you can be notified programmatically when those events happen.


We hope you enjoy the new features and let us know your feedback at support (at)

Survey Overview gets an upgrade

General, Product Information

SurveyTowners – We have launched a new version of SurveyTown that includes changes to the survey overview, the introduction of tagging, the unification of surveys with events and some changes to the completed surveys properties tab.  Read below for an overview of the changes.

New Survey Overview

Let’s start with the survey overview changes. You should notice right when you login the a new look.  The new survey overview page is aimed at make searching and finding new surveys faster and easier.  Here’s a screenshot.


There are many changes to see here.

  • First, all “Draft”, “Scheduled”, “Active” and “Completed” have been unified into one view.  You can easily filter out and see surveys of one particular type using the “Status” dropdown at the top left. (1)
  • We have introduced Tags as an organizational tool. (for more info on what tags are see below)  You can filter for surveys that have been tagged with certain tags.  (2)
  • Events tab has been replaced by the “Events” tag.  If you had surveys that were event registrations, instead of finding them in a separate “Events” tab, they are now tagged as “Events”. (5)  You can find them specifically by filtering for surveys tagged as events.
  • Sort Alphabetically or by Date Created – We added a dropdown that allows you to sort your surveys based alphabetically or by the date they were created.
  • Searching as been added – You can now search for survey names using the search box (4)
  • Added relevant dates – We added into the view important dates depending on the type of survey you are looking at.  So for Draft surveys, we now show the “Last edited” date, for Scheduled surveys we show “Scheduled” date, for Active surveys we show the “Activated on” date and for Completed surveys we show the “Completed On” date.

We also added icons that represent the different statuses of surveys next to the survey names.

For more help you can see our survey overview help page.


We added to the application the concept of tags.  Tags are simply words you use to label surveys so you can easily group them together.  Using them is kind of like putting surveys into folders except that Tags have the added feature of being able to add several of them to a survey.  Once you tag surveys you can then filter for them on the survey overview page. (see above)

To creating a tag is simple.  One way is to navigate from the top menu.



And then you get the to the tags overview screen which allow you to create, edit, or delete tags.


Once you create a tag you can apply them when you create a new survey or even after they are activated or completed.


For more you can see our tags help page.

Events unification with Surveys

Since there was not functional different between an “event” and a “survey”, creating an event versus a survey was a purely organizational concept.  Since we have now introduced tags, we are leverage the new tagging system to unify the two concepts and get rid of the redundant tabs.  If you had any events, we have automatically created and applied an “Event” tag to any of those surveys and now you can find them by filtering on the tag “Event”.


Properties tab added to reports view

We have added a “Properties” tab in the reports so you can manage the survey tags or edit your survey name and included the information that was normally on the survey overview page such as the survey URL, ID and any URL variables you may have defined.




API additions

For developers out there, we added the ability to create, edit, apply and delete tags to the API.

The Tag related API calls we added are

We also added two other calls changing surveys status and they are.

We hope you enjoy the new features and please feel free to give us any feedback to support(at)


URL Variables allow you to add custom data to your respondents’ survey responses

Product Information

Imagine you are an e-commerce company and you are surveying your customer base on their satisfaction and you want to know what product the particular respondent had purchased from your company but you didn’t want to require the user to remember or tell you this information because they may not remember the exact name of the product or you are afraid that this might deter them from completing the survey.

Now in SurveyTown you can pass that information to us and we will store that information right along side the survey responses without the user have to type it in themselves.  The way we do this is through URL Variables which simply means you can pass us the information “on the link” and we will store it for you when we store the response to allow you to know for example how people who product ABC rated their satisfaction against the customers who bought product XYZ.

So, when you add a URL variable to the link, instead of a survey link looking like this…

The link would have a variable on the end and look like this…

… where ABC is the would be the product ID of the your product that that customer had purchased in our example.  (NOTE: You would need append the product id to you survey link using your email marketing software or dynamically from your application.)


When you add a variable to a URL, you fill in the information in the brackets with your own data, which is [productid_value] in the above example.


Of course the thing you may want to track will be completely different from a product id.  Maybe for your business it might be a donor type or zip code.   That is totally fine.  You can create the variables to track whatever you like AND  you can add as many of them into your survey as you need.

Once we collect the information you send us and attach it to the survey you can find your data in the survey exports.

When you add a variable to a URL, you fill in the information in the brackets with your own data, which is [productid_value] in the above example.

What happens after a respondent takes a survey with a URL variable attached to it is we store the information and when you go to download you survey results, your URL variable will be shown along side the survey results.



From there you can slice and dice your data and bring your results to life with data you supplied to us.

Also see: A full tutorial on setting URL Variables on your surveys.

URL variables are a great way to integrate data into your survey responses.  This allows you to understand more things about your survey responses by knowing things about who responded right along side their survey responses.  This allows you to understand more and make great decisions.


How Much It Costs To Create An Online Survey

Product Information

Surveys benefit businesses across a wide-range of industries. Why? Surveys help you uncover answers to questions that can propel your business into increased success. (tweet this)

When you send surveys out to your customers, you can strategically plan and structure your surveys to learn about your customer’s likes, dislikes, preferences and potential desires.

Online survey and polling lets you gather and analyze feedback from your customers so you can fine tune your business offerings.

Knowing that surveys can benefit your business in a number of ways, you probably want to know how much they’re going to cost you.

The costs for online surveys vary depending on your needs. With prices ranging from free to $70 per month, let’s look at how much it costs to create an online survey.

The Basic Free Version

With the free version, you can have one survey going at a time. This version works for very small businesses who don’t need to run multiple surveys. It’s also a nice option if you want to run a survey one time to see how it works for you.

You can pose 10 questions on your survey and collect unlimited responses. The free option also gives you reporting options so you make decisions from the results of your survey.

The Standard Version

At $15 a month, this version gives you the same benefits of the free version with the addition of CSV export options and email notifications so you can make decisions from the results of your survey.

The Professional Version

For just $35 per month, this is a robust options that works for a wide range of business sizes. Everything in the above versions is at your fingertips. Plus, you can set report filters and redirects for your customers after they complete their survey.

Another bonus of this version is the ability to set open and close dates for your survey, and you also have API access.

The Enterprise Version

Big businesses – this $75 per month option is for you. Count on all the features of the versions we’ve discussed thus far, plus you can add more users so more than one person can use the account. You also have access to roles and permissions for added usability.

To Conclude

Now that you know how much it costs to create an online survey, you can start your free trial today.

Worth mentioning, too, is that if you’re an agency, you can use our white label options so you can manage multiple accounts. Choose your skins, create sub-accounts and integrate the product with your domain name.

Ready to get started with your free trial? Start with your free account today, and you can upgrade at any time.

Images: Yoosun Won

New Look for Survey Charts

Product Information

We have released a new version of SurveyTown and in this release we improved the look of our charts.  Here’s a quick guide the changes.

Multiple Choice Choose Multiple

New Look

Original Look


The new look takes shows results in a graphical format so as to quickly understand how many times an option was chosen in relation to other options.  There is also a structural change in that the percentage of responses.  In the new look the percentages a particular options are chosen are calculated against the number of people who answered the question as opposed to the number of people who took the survey itself.  This keeps people who did not respond to the questions from skewing any results.

Multiple Choice

New Look



Original Look



Multiple choice choose one as the more modern new look and feel and the number of times an option what chosen is now represented next to the percentage itself.


Add To Sum

New Look



Original Look



We represented the average values in the Add To Sum reports in bar charts instead of a pie charts because the bar chart does a slightly better job of serving the essential function of Add To Sum which is to compare the choices against one another.  Also in Add To Sum, we felt it was less effective think to see the results as a percentage, which is how the pie chart treats it, as opposed to values, which is how a bar chart treats it.

We hope you enjoy the changes.  Please feel free to let us know your comments at support at




White-labeling surveys vs White-label reselling surveys

General, Product Information

The term “white-label” (or “private label”) is used often to describe the ability to re-brand a product.  But all flavors of white-labeling are not the same and there is a difference between white-labeling and white-label reselling.   This article explains the difference between white-labeling and white-label reselling a survey product like SurveyTown.

White-labeling a survey builder usually means you have the ability to:

  • Use a generic URL to host the survey – So instead of hosting a survey which has a brandname in it like, for example, the URL will have a generic domain. Ours is “”. 
  • Remove any product branding on the survey itself and define non-branded success pages
  • Have the ability to add multiple users to one account

White-labeling is generally a service for any organization, especially a larger one, who might not want a customer taking a survey to know that it is hosted at a third party provider.  They may also have multiple people in their organization who are running surveys and want to give access to different users to see results.

White-label reselling is quite different in that it includes the features that allow you to brand and resell a product as your own.  In addition to the above, white-label reselling features include the ability to: 

  • Skin the application to show a different brand name – This means replacing the  logo and colors inside the application with your own so that it looks like a customized product.
  • Create and control new accounts – Generally called sub-accounts, each new sub-account can have one or more users.
  • Hide the billing page and redirect users of the application to a reseller’s website
  • Customize the powered-by images and landing pages to show your custom brand.  
  • Change the URL of where surveys are hosted to a branded URL – for example
  • Customize the login URL

In addition, the reseller themselves can control their own sub-account’s ability to: 

  • Show a generic URL instead of the reseller branded URL
  • Remove any product branding on the survey itself and define non-branded success pages (it’s the Reseller brand that is being hidden in this case)
  • Ability to add multiple users to their sub-account

The customers who choose white-label reselling are generally people who want to offer the survey product as a product of their own.  Here are two examples.

  • Product Developers – Companies that integrate surveys into another software or service usually for a specific target niche or software and sell the product as their own.
  • Agencies – Companies who may be running surveys on behalf of several other businesses.

Marketing Language

The breakdown of the difference between white-labeling and white-label reselling is important because when getting quotes is important to distinguish.  Basically, if a company says they do white-labeling they may or may not include the ability to do white-label reselling.  


SurveyTown includes the ability to white-label and to white-label resell.  This means in addition to removing branding in any particular account, you can also rebrand the entire app so that your customers can login to their own separate accounts which you control through a master account.

If you have any questions or would like to discuss which options work best for your company, please reach out to us and we will get back to you right away –


SurveyTown 1.1 Release

Product Information

We are pleased to announce a SurveyTown upgrade. In this release we upgraded the application interface as well as how your surveys look to respondents especially when viewed on a mobile device. Internally, we called this release “BROOM” because we are cleaning up and unifying the entire experience of the application.  Here are the highlights :

Responsively Designed Surveys

Our new styles offer a much improved experience for respondent who are taking your survey on a mobile device.  Responsively designed means your surveys will look great on both a mobile device and a desktop and survey respondents will no longer have to “pitch and expand” to fill in answers on their phone.  Here’s a look at the new styles on an iPhone.



New Look-and-Feel for the Interface


We cleaned up and unified the user experience of SurveyTown.  The changes include

  • New-Look Tabs
  • More Whitespace
  • Style Unifications
  • Upgraded Icons
  • Improved Notifications and Error display

Survey Default Style Changes

Our default styles for surveys changed.  We have bolded the question labels, increased font sizes and made more intelligent spacing between questions.

We hope you enjoy the release and if you have any feedback, please feel free to reach out to [email protected]  And happy surveying!