ensure the validity of data collected from surveys

How Could You Ensure the Validity of Data Collected From Surveys?

Survey Tips

Here’s what you need to do to ensure the validity of data collected from surveys:

  • Choose a suitable data collection method that will help you reach your goal. For instance, online surveys are more cost-effective and more wide-reaching than phone interviews.
  • Make sure you’ve clearly defined your goals and objectives. Your respondents must be aware of your intentions in order to provide precise and accurate answers.
  • Pay attention to your questions’ wording, structure, order, and visual layout. All respondents need to fully understand all the questions to ensure the validity of their answers.
  • Create screening questions to disqualify the respondents who don’t meet the requirements for your target audience. It’s highly recommended if the research is aimed at a specific group of people with identifiable characteristics.
  • Do pilot testing to examine the validity of your questions and identify potential problems before conducting the survey. 

After you take care of all these steps, use SurveyTown to create a perfect survey and get all the responses in beautiful graphs and reports.