ready to send a survey to your restaurant customers, and naturally you want as
many responses as possible. You know the more responses you receive, the more
valuable your data.
So, how can you increase your survey response rates? The answer is to send your survey out in as many digital ways as possible. (tweet this) Many people send out their survey link (URL) via email, SMS text messaging, social media and their website. Yet, there’s another way.
unique way is using a QR code, and it makes survey responses super easy for
look at how to use a QR code to get people to your survey URL. First, let’s
define the QR code.
is a QR code?
code is a code the camera on your smartphone reads. It consists of an array of
black and white squares. Store within these squares is your chosen URL or other
stands for quick response.
they’re a two-dimensional barcode that stores information. Many marketers use
them to direct customers and their target audience to online content. You can
use the QR code to direct customers to your survey link.
scans your QR code with their camera smartphone, it will bring up your survey
form. People can then fill it out and submit their response.
can store up to about 7000 digits or 4200 characters, including punctuation
marks and special characters on your QR code. This means you can use words, phrases,
and internet addresses, too.
I Create a QR Code?
easy to create a QR code.
simply need to find a company online that generates QR codes. Generally, you’ll
want to pay for this service, especially if you’re generating a lot of clicks.
choose the type of code you want, enter your data, and select “create QR code.”
Then, the system asks you what format for your QR code, and you download the
it’s easy to share your QR code on receipts in your restaurant, flyers, emails,
text messages, and more.
Does a Customer Use the QR Code?
this is easy.
customer just scans the code with the camera on their smartphone. Most phones
these days don’t need a scanner app because their camera is fully capable of
reading the code. If they have an older phone, they can download an app.
your customer scans the code, the link to the restaurant survey opens up.
explore some best practices for telling your customers about the QR code.
I Share the QR Code?
find multiple ways to share the survey link to your customers through your
you can add it to your printed receipts. Just be sure to add a bit of text with
it to tell your customers why it is there.
can always add the code to your table tents. This gives you ample space to
provide a nice background image with your code. You can also use this space to
tell customers why you are surveying them. In addition, you can tell them about
the perk they get for completing the survey.
you can include the code on your to-go menu or even your to-go packaging. This
helps you send your survey to customers who aren’t dining in.
What the Code is For
welcome guests into your restaurant and not provide them a menu. So, you don’t
want to throw out a code without telling people what it’s for.
guests should know exactly why you want them to scan the code. This is important
because your guests can’t look at those squares and know what you want of them.
your guests to snap a photo of your code to take a quick survey.
even offer them a coupon for a free appetizer or other sort of discount or
reward for taking your survey. This gives them an extra reason to take the
Your Survey is Mobile Friendly
restaurant diners are scanning your survey on a mobile phone, so make sure your
survey is responsive to screen size as well.
definitely don’t want to send your mobile guests to a survey built for a
response rates will most certainly be better if your survey is mobile friendly.
If not, you risk rapid dropout rates.
Resize the QR Code
really don’t want to adjust the image size of your QR code, or you may break
it. When you resize it, you change the dimensions of those little white and
black squares, and you also reduce the white space between them, leaving your
generators will let you pick image size, and this is your best bet.
you send your survey through a QR code, you want to test the code on multiple devices.
you found out it works on Android devices but not iPhones? Test your image to make
sure it works on different devices and different browsers.
feedback about your restaurant has never been easier than using a QR code to
get people to your survey URL.
any surveys, do make sure to thank your customers, send them their promised reward,
and follow up with your results.
the most important aspects of collecting survey data from your restaurant
guests is reporting on the data and then telling your customer what you’re going
to do about it.
example, if the majority of your customers tell you your service is bad, send
out an email to your respondents and tell them how you are going to change it,
asking them to give you another chance.
other hand, if you send a link to a Net Promoter Score survey, and your results
are very positive, send an email thanking your customers for their loyalty.
using a QR code, you increase your chances of more survey data so you can respond
to the needs of your customers, increase retention, and the profits of your restaurant.
Surveys help you make the best decisions
for your business. Are you ready to get started with your free Survey Town
trial? Start with your free account today, and you can upgrade at any time.
Images: Mitya Ivanov on Unsplash