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What Developers Need to Know About Integrating Survey Data

Just what is data integration? Technically speaking it is the automated process of taking data from sources and combining it together in one view.

Data integrations allow you to send and receive information from the different systems you are using. For example, this might be integrating survey data with your CRM.

Why is this important for surveyors? It allows you to combine your survey data with other software so you can see one picture that might include your customers’ information, their customer journeys, marketing opportunities, and areas where you can grow and improve.

Ultimately, integrations can increase the value of the data you receive because you can see multiple data sources in one place to make better marketing decisions.

In this article, we look at what developers need to know about integrating survey data so you can use it and act on it for business improvement.

Developers Can Choose from Multiple Options

When it comes to integrations, your developers want to choose the right options. The integration options should provide a way to further your data and extend its usefulness.

Here are some options for integrations to consider:

  • CRM integration – when you collect survey data, you want to do something with it. It’s more than simply reviewing the data. You want to incorporate it into your marketing and customer service software so you can use it in your overall marketing strategy. For example, if you use a specific CRM, your developers can integrate your survey data with this platform. You can then see all of your data about each customer in one spot including their customer journey and their responses on your survey. Your data is updated in real time, and you can then use it for marketing purposes. Connecting your survey results with your existing CRM customer data also helps you better understand your customers. You can measure customer satisfaction at regular integrals and mark milestones in the customer journey.
  • Google Sheets integration – with this integration you send your survey responses from your survey platform to Sheets so you can store it and review it in one place. The same goes for cloud storage platforms as well.
  • Slack or other teamwork tools – businesses like yours have developers hook their survey software to tools like Slack so your entire team is involved with your survey data, and you can assign tasks to team members to deal with the data. You can also create alerts in teamwork tools so your team members can take immediate action on survey responses. For example, a poor NPS score would result in a team member being tagged to respond.
  • Email software – this integration would enable you to trigger automations based on survey responses. This extends your interaction with each customer or possible customer to enhance their overall customer journey.

These are just some of the examples of ways to integrate your survey data to enhance your ability to research, analyze, and also act on it. You can share the data with team members and take full advantage of integrations to mine your data and use it to improve your business.

Now let’s look at some Survey Town integrations.

Pivotal Survey Town Integrations

For example, using Zapier, you can integrate your Survey Town survey data with MailChimp, Slack, and Google Sheets.

First, Survey Town integrates with Zapier. With Zapier, you can “magically” integrate your surveys with many other products.

In fact, you can link your Survey Town data with over 1000s of other apps. Your developers can easily do this for you, so you can incorporate all of your marketing information in one place or many.

Finally, your developers can also find our API and webhooks for integration options.

The Benefits of Survey Integrations

It’s helpful for your developers to know what your survey goals are as they work on integrating your survey data. This can help them choose the right platforms for you.

The benefits of survey integrations are many.

You can use your surveys to qualify leads and even to segment them for further marketing.

In addition, you have the power to really get to know your customers. Your integrated system lets you see all of your information about each customer and potential customer in one place. You also have the ability to trigger different surveys depending on each customer’s place in the overall customer journey.

Perhaps one of the biggest benefits of survey integration is your ability to provide over the top customer service. After sending surveys, customer responses are recorded in your CRM. You can easily see them there and then respond to them right from your CRM. Whether the comments are positive or negative, you have everything you need in one spot.

Finally, CRM integration is highly beneficial for coordinating your team and their responses to customers. Again, everything is in one place, and you can assign tasks to the appropriate team members, so no survey response goes unanswered.

Final Thoughts

Why is data integration important to surveyors?

Integrating survey data is a pivotal part of any company’s business strategy. Once you know what your customers and future customers think, you can tailor your products and services to meet their needs. (tweet this)

When your developers integrate your survey data, you have a complete picture and can use any number of your integrations to move forward.

You have analytics at your fingertips. For example, integration allows you to do things like take in your survey data and compare it to your website bounce rate. Using those two things together might show you more about where you can improve and where you excel.

Integrating your survey data helps with market research and consumer behavior insight. Your survey data lets you know what and why your customers are buying or not buying from you. So, integrate your survey data and let your developers lead the way.

Integrating your survey data helps your business improve your products and your services and drive results. With clear goals and properly set up data integrations, you can then use the information from your respondents to improve your business and your relationships with your customers. Are you ready to get started with your Survey Town account? Start with your account today.

Image: JJ Ying on Unsplash