Are you thinking about adding a new product or service to your menu of options? Are you thinking sharing your products or services with white labeling? It’s easier than you think. What’s more, it can help increase your revenue stream while pushing your entire menu out to more people.
The key to white labeling is knowing the best practices. Most of the same rules apply to being successful with white labeled products as you would to your own in-house creations. (tweet this) In this article, we look at how white labeling success starts when you do these four things.
#1: Highlight a Unique Selling Point
Take a look at your current product and service options. While you may have a full menu of options, do you have a whole or a missing piece?
Perhaps your customers have asked for something else over and over again?
If you, and your customers, feel like something is missing, then perhaps it’s time for a white label option. For example, perhaps you’re an ad agency, and you offering everything from traditional marketing to digital marketing strategies. Yet, your customers want a survey tool.
This is the perfect opportunity to bring on a new service. With white labeling, you don’t have to create it on your own. You can white label Survey Town services.
The key to white labeling success is to find a product or service that has a unique selling point and fits in nicely with your overall product or service menu.
#2: Create Brand Awareness
The next key to white labeling success is brand awareness.
Let’s consider you’re that same ad agency. You may have a well-known brand that’s known especially for website design and pay-per-click digital advertising. You’ve branded these services, and your customers find your brand highly recognizable.
Now, you’ve decided to white label survey software to add to your overall menu. Once you’ve done this, you want to create a consistent and identifiable branding look and message. While it should match your overall branding, you want to give your survey software your own touch.
Make sure it matches your overall branding, and its name fits in nicely with your other product line.
#3: Cultivate Brand Loyalty
Next, you want to work on brand loyalty.
You probably already have some existing loyalty in your current customer base. If not, they wouldn’t return for more, and they wouldn’t be asking for a new service.
That being said, you still need to cultivate brand loyalty for your new product or service. Because you picked an offering that works with your existing products and services, it will be easier for you to cultivate brand loyalty.
Your first step in this was picking out a solid piece of survey software. Next, consider offering a month free trial to your customers to enhance brand loyalty.
You can also consider offering a referral discount. For example, if they refer someone to you, they can get an extra month free.
#4: Package Your Product Well
The final piece in your white labeling success story is packing your products well.
Highlight all of your offerings and show how they can work together for the best results for your customers.
Final Thoughts
Now that we’ve uncovered how white labeling success starts when you do these four things, you’re ready to start your journey.
White labeling is hot in our accelerated economy. If you’re thinking about it, the time is now. Your customers want it.
They want to shop in one place, and when you offer white label products, you allow them to do that. Conversely, if you’re thinking about adding a white label product to your offerings, you again allow your customers to shop in one spot.
What’s more, you don’t want to miss out on the ecommerce options with white labeling. You can reach new customers this way and expand your offerings.
So, do your research, make a plan, and create a strategy for marketing, and you’re well on your way to white labeling success.
Surveys can help you get valuable data about what your customers expect when it comes to white labeling solutions. You can then use this feedback to improve your business. Are you ready to get started with your Survey Town account? Start with your account today.
Image: Razvan Chisu on Unsplash