When you use Net Promoter Score questions in your survey, you start the process of identifying loyal customers.
You start to recognize and distinguish your brand ambassadors. These are the people who will help lead new customers straight to your door.
With the Net Promoter Score, you can scientifically measure and then encourage customer loyalty.
To help you, we look at three Net Promoter Score questions to ask in your next survey.
#1: The Net Promoter Question
With this survey, you don’t want to ask numerous questions. Keep it very short and to the point.
In fact, your survey should have no more than three questions. Include any more than that, and you risk higher survey dropout rates.
Your first Net Promoter Score question should look something like this:
Based on your experience, how likely is it that you would recommend our (product, brand or service) to your friends, family or colleagues?
Your scale should range from 0=not at all likely to 10=extremely likely.
This is where you’ll get your Net Promoter Score.
#2: The Reason Why Question
Your next question invites the respondents to let you know why they feel the way they do.
Provide a text area where your customers can actually write out their comments. You’ll find that you may receive glowing reviews or some negative comments here.
The reason why question should look like this:
Why did you provide these ratings? or What is the reason behind your ratings?
#3: The Follow Up Question
With this last question in your Net Promoter Score survey, you want to know what you can do better.
This is where you find out what your customers really think and how they perceive your shortcomings.
For this question, craft something like this:
What is one thing we could do differently to increase the value of our (product or services) to you?
With this question, you leave it wide open for your respondents to offer their suggestions and hopefully, constructive criticism and comments.
As we mentioned earlier, keep your survey to no more than three questions.
You might even find you can eliminate either question #2 or question #3 and re-word it to encourage the kind of comments you are looking for, especially if your dropout rates are too high.
Now that you know the right questions to ask, you’re well on your way to using the Net Promoter Score to gauge your customer loyalty.
In addition, you are well-versed in how willing your customers are to recommend your business, product or service.
You can use your Net Promoter Score to:
- Segment your customers by their loyalty to you
- Identify those customers who are unhappy and unwilling to refer you
- Discover what drives your customer loyalty and how you can improve upon it
- Benchmark your results against those in your industry
Finally, remember that the power of the Net Promoter Score comes in what you do after the survey and after you have your score.
The power is in the follow up.
Don’t miss this critical part. How you respond to your customers after you receive their feedback is integral to the entire process.
Your follow up may mean the difference between increased customer loyalty or an at-risk customer that walks away.
Follow up is key to your success, and it’s what helps you encourage and gain long-term loyalty.
You earn your customers’ loyalty by creating relationships with them. Using the Net Promoter Score survey, you can start creating valuable and authentic relationships with your customers by showing them you value their feedback, and you are willing to take action on it.
Your Net Promoter Score survey allows you to start a new conversation with your customers – one where they feel valued and important to your business.
Are you ready to get started with your free Survey Town trial and try your hand at Net Promoter Score surveys? Start with your free account today, and you can upgrade at any time.