survey questions

4 Reasons Scaling Your Business Starts with Surveys

Survey Tips

As a business in today’s competitive climate, you are concerned with growing your business.

Growing and scaling begin with customer insights. Once you have these, you are better positioned for growth. How do you get these insights? You use surveys for scaling.

Here are four reasons scaling your business starts with surveys.

#1: You Learn About the Customer Journey

Do you know where your customers come from?

If not, it’s well past time you get the answer to this question. Once you know the answer, you are more equipped to market to the right audience in the right place and at the right time.

Your business needs to know where your most sought-after customers come from.

The best way to find this out is using a survey.

You might learn they first heard about you from word of mouth, a Facebook post, your social media page, or a paid ad.

The best thing you can do is simply survey your customers and ask them about their first encounter with your business. This helps you determine which channel works best for your company.

#2: You Learn About Your Product Satisfaction

Perhaps you’ve had a number of sales. But do you know what the purchasers really think of your products or services?

Have you had any repeat business?

In order to scale your business, you have to know if there’s a place for your products or services. To do this, you need to survey current customers to find out what they liked about your product, why they purchased it, and if they would purchase from you again.

Again, surveys can help you scale your business.

If you haven’t begun selling products yet, you can test market your products and send surveys to these users before going to market.

Whichever spot you find your business in, scaling your business starts with customer satisfaction surveys.

#3: You Can Increase Your Online Reviews

Another way surveys can help you scale your business is by helping you gain positive online testimonials.

First, you send out a short customer satisfaction survey after the sale and once the customer has received your product.

If the survey is positive, you then send another email asking them to leave you a Google review. As an extra incentive, you might offer them a small discount or free shipping.

Your customers will also understand that you care about them because your first asked for their opinion.

Online reviews can help you scale your business because in our digital age, most people check online reviews before making a purchase. The more positive reviews you have, the more customers are encouraged to make a purchase from you.

#4: You Can Strengthen Customer Loyalty

Another reason scaling your business starts with surveys is you can use them to enhance customer loyalty.

Your customers want more today than providing a high-quality product. They expect over the top customer service.

In order to scale your business and take the lead over the competition, you want to build customer loyalty and enhance retention.

You’ll find that your customers like working with a business they feel they have a more personal relationship with. Your customers want to feel connected. When you ask their opinion, they feel valued.

You can use surveys to find out what your customers think about a myriad of things. For example, if you’re considering a new product, show it to your customers and ask them what they think in a survey.

Just be sure to keep to one subject per short survey so you don’t overburden them.

Final Thoughts

You already know that surveys are a superb way to get customer feedback. Surveys help you learn where your customers are satisfied and where you might have pain points.

Surveys can also help you gain important insights into your target audience. Using surveys for customer insights can help propel your growth right past the competition.

You can use surveys to find out more about your target market – what they want and what they need. This is why it’s an innovative idea to use surveys to scale your growth. (tweet this)

Surveys can help you make the most informed decisions for your business to jump start growth and scale your business.

Surveys can help you get valuable customer feedback about what your customers need and want. You can then use this feedback to scale your business. Are you ready to get started with your Survey Town account? Start with your account today.

Image:  Volodymyr Hryshchenko on Unsplash

7 Tips for Creating Meaningful Questions

Survey Tips

You’ve got questions, and you need answers. This may be questions about your products, customer service, or new offerings.

You want to pose these questions to your customers, but you aren’t quite sure how to do it. In comes the survey.

While many think you can just throw a few questions together, it’s important that you create questions that will provide you with valuable data. Ask the wrong questions, and you won’t see the right answers.

In this article, we look at seven tips for creating meaningful questions, so you get good feedback.

#1: Make a Plan

The best surveys start with a plan. Before you sit down to create your questions, you first want a plan, so you have actionable results.

The first thing to ask yourself is what you want to learn. Here are some things to get you thinking:

  • What is the purpose of your survey?
  • What will you do with the results?
  • What to do you need to know to take action?

#2: Have a Focus

When you make a plan, you’re better able to spot your focus. The most successful surveys have no more than one or two focus points. (tweet this)

In other words, you don’t want to ask too many varied questions. Why? Your survey won’t be as meaningful, and you’ll have more survey dropouts.

What’s more, if you have too many topics, you’ll have too much data to take action on.

#3: Make Your Survey Simple

Don’t confuse your respondents. The most meaningful surveys are short and to the point.

When it comes to wording, make the words short and easy to understand. You don’t want respondents getting out their dictionaries.

Use words that mean only one thing. Don’t leave room for any interpretation. Avoid slang.

Include only one thought per sentence. Don’t be biased and avoid all negative contractions.

#4: Make Your Survey Short

Longer surveys have a lot of drop out. So, keep your survey to one-five questions for the best, most meaningful results.

#5: Have an Order to Your Questions

When survey makers place questions out of order, it’s confusing for your respondents.

Keep survey questions in order and in context. For example, you can start with broad questions about your topic and then move on to more specific ones. Make sure your questions build on one another to increase your relevant data.

This is the funnel approach, and it makes it easier for your customers to work through your survey.

#6: Analyze Your Questions

Do be sure to analyze your questions.

For example, if you are asking a yes or no question, does it really work? These are easy questions for people, but are they really meaningful?  Most often, only for data points.

For long survey questions, you want to go back and make sure you can’t split them in two. If you can, please do it. There should only be one topic per question.

#7: Be Timely

When sending surveys be timely. For example, if you’re sending a survey after a customer service touchpoint, it should be sent immediately, not four days later.

It’s hard for respondents to accurate complete your survey and give you meaningful data if too much time as lapsed.

To Conclude

Finally, surveys with the most meaningful results are tested by several people before they are sent out.

First, testing keeps you from having typos in your survey. Next, testing lets you know how long it takes users to complete your survey. And ultimately it lets you know if your survey makes sense.

Have your colleagues, friends, and family take your survey before you send it out. You might be surprised what they find.

The best surveys have meaningful questions that provide data you can act on. Use the tips here to create better surveys with even better results.

Surveys help you make the best decisions for your business. Are you ready to get started with your free Survey Town trial? Start with your free account today, and you can upgrade at any time.

Image: Wei Pan on Unsplash