As a business in today’s competitive climate, you are concerned with growing your business.

Growing and scaling begin with customer insights. Once you have these, you are better positioned for growth. How do you get these insights? You use surveys for scaling.

Here are four reasons scaling your business starts with surveys.

#1: You Learn About the Customer Journey

Do you know where your customers come from?

If not, it’s well past time you get the answer to this question. Once you know the answer, you are more equipped to market to the right audience in the right place and at the right time.

Your business needs to know where your most sought-after customers come from.

The best way to find this out is using a survey.

You might learn they first heard about you from word of mouth, a Facebook post, your social media page, or a paid ad.

The best thing you can do is simply survey your customers and ask them about their first encounter with your business. This helps you determine which channel works best for your company.

#2: You Learn About Your Product Satisfaction

Perhaps you’ve had a number of sales. But do you know what the purchasers really think of your products or services?

Have you had any repeat business?

In order to scale your business, you have to know if there’s a place for your products or services. To do this, you need to survey current customers to find out what they liked about your product, why they purchased it, and if they would purchase from you again.

Again, surveys can help you scale your business.

If you haven’t begun selling products yet, you can test market your products and send surveys to these users before going to market.

Whichever spot you find your business in, scaling your business starts with customer satisfaction surveys.

#3: You Can Increase Your Online Reviews

Another way surveys can help you scale your business is by helping you gain positive online testimonials.

First, you send out a short customer satisfaction survey after the sale and once the customer has received your product.

If the survey is positive, you then send another email asking them to leave you a Google review. As an extra incentive, you might offer them a small discount or free shipping.

Your customers will also understand that you care about them because your first asked for their opinion.

Online reviews can help you scale your business because in our digital age, most people check online reviews before making a purchase. The more positive reviews you have, the more customers are encouraged to make a purchase from you.

#4: You Can Strengthen Customer Loyalty

Another reason scaling your business starts with surveys is you can use them to enhance customer loyalty.

Your customers want more today than providing a high-quality product. They expect over the top customer service.

In order to scale your business and take the lead over the competition, you want to build customer loyalty and enhance retention.

You’ll find that your customers like working with a business they feel they have a more personal relationship with. Your customers want to feel connected. When you ask their opinion, they feel valued.

You can use surveys to find out what your customers think about a myriad of things. For example, if you’re considering a new product, show it to your customers and ask them what they think in a survey.

Just be sure to keep to one subject per short survey so you don’t overburden them.

Final Thoughts

You already know that surveys are a superb way to get customer feedback. Surveys help you learn where your customers are satisfied and where you might have pain points.

Surveys can also help you gain important insights into your target audience. Using surveys for customer insights can help propel your growth right past the competition.

You can use surveys to find out more about your target market – what they want and what they need. This is why it’s an innovative idea to use surveys to scale your growth. (tweet this)

Surveys can help you make the most informed decisions for your business to jump start growth and scale your business.

Surveys can help you get valuable customer feedback about what your customers need and want. You can then use this feedback to scale your business. Are you ready to get started with your Survey Town account? Start with your account today.

Image:  Volodymyr Hryshchenko on Unsplash