SurveyTown Blog
Our latest news and updates.
General
Product Feedback Survey: Get Started With Surveys Now!
Whether you’re planning new products, growing your business, or succeeding in today’s competitive marketplace, product feedback surveys are the way to go. This type of market research helps measure customer satisfaction and identify areas of improvement before or after launching a new product. Keep reading to learn the nitty-gritty about product feedback surveys.
What Is a Product Feedback Survey?
A product feedback survey is essential for businesses to gain insight into customer satisfaction and product performance. It’s a comprehensive survey covering all aspects of the product—from design to usability—and providing data needed to improve products, services, and overall customer experience.
A product feedback survey comprises the following.
- Questions about customer satisfaction and how well the product meets their needs
- Insight into what features customers like or dislike about the product
- An understanding of how the customers use the product in different contexts and scenarios
- Feedback on potential improvements or changes that can enhance user experience
- Suggestions for new features to make the product more valuable and enjoyable for users
These provide valuable data to help make informed decisions about product design, pricing, marketing strategies, etc.
Why Is It Important?
Firstly, asking customers for feedback on their experience makes them feel important. Customers want to know that their opinions matter and that companies are interested in their feedback. When a company values its customers’ opinions, it shows that they care about their needs and wants, which builds customer loyalty.
Secondly, product feedback surveys help companies get ideas and insights for future product development. Customers can provide valuable information on what they would like to see in future products or services. This information can help businesses make informed decisions about what to add or remove from their product line. They can also take corrective measures and improve the overall quality of their products.
Lastly, surveys help you retain customers by focusing on the positive aspects and improving the shortcomings. By acknowledging the positive aspects of a product and addressing its shortcomings, companies can show customers that they are committed to providing the best products and services. This, in turn, can help companies retain existing customers and attract new ones.
How To Conduct the Survey
It’s crucial to keep user experience in mind when designing surveys, ensuring they’re easy to understand and complete quickly.
The questions should focus on specific aspects of the product or service being evaluated for the responses to be actionable and meaningful. Opt for open-ended questions toward the end of the survey.
When creating a product feedback survey questionnaire, thoughtfully craft it to ensure an unbiased response for accuracy and verifiability. Also, you must carefully analyze the responses to uncover trends or patterns indicating areas for improvement or growth opportunities.
Here are a few vital things to remember:
- Identify the target audience for the survey.
- Determine the type of feedback you need (like feature requests, usability, customer satisfaction, etc.).
- Design clear and concise questions (to avoid confusing respondents or yielding irrelevant answers).
- Offer incentives to encourage participation.
- Ensure the data collection methods are secure and compliant with privacy regulations.
- Keep the responses anonymous so that customers feel more comfortable providing sincere feedback without fear of repercussions.
- Analyze results promptly to make informed product decisions.
- Allow users to include additional comments or suggestions.
- Use SurveyTown to design, conduct, and analyze your survey.
Helpful tip: Consider gamification of the survey to engage your customers and improve response rates. Use leaderboards, badges, or rewards, or even add a progress bar or a 1-10 indicator to show the customer’s progress.
Top Methods for Collecting Product Feedback
Among the various methods of collecting feedback, here are the most effective ones:
| Method | Explanation |
| In-product survey | Survey pop-ups, feedback buttons, or slideouts appear on the users’ screens while using your product. |
| SMS survey | Send a survey link and a message (inviting them to take the survey) to the users via SMS. |
| Email survey | Short or detailed questionnaires are sent via email to collect feature-specific feedback or measure users’ brand loyalty. |
| Website survey | Use feedback buttons, exit-intent surveys, slideouts, or survey pop-ups on your web pages. |
| Offline survey | No need for an active internet connection; use Android or iOS devices. |
Templates come in different forms, and any business can create its own template or use pre-designed ones and customize them. Examples of templates include star ratings, Likert scales, multiple-choice questions, and open-ended questions.
Sample Questions
Product feedback survey questions must be simple to understand and answer. Here are some example questions you can ask:
- How likely are you to recommend our product to a friend or colleague? (1-10)
- How likely are you to use our product instead of similar platforms? (1-10)
- How easy is it to use our product? (1-10)
- Using this product helps you accomplish your goal (Agree/Disagree)
- Did our product meet your expectations? (Yes/No)
- Which features of this product are most valuable to you?
- How could we improve our product to meet your needs better?
- What essential features are we missing?
- What issues could you solve by using our product?
- How frequently do you use this product?
The best product feedback surveys are those that are well-designed and easy to complete. Individuals should be able to provide their opinions quickly and easily without having to navigate through a complicated or confusing survey. Additionally, items should be clearly defined and explained so that customers can accurately rate their experiences.
Final Thoughts
In conclusion, product feedback surveys are immensely valuable for businesses trying to gather insights about their products and services from their customers.
By creating well-designed surveys with clear questions and a user-friendly format, you can collect meaningful data and use it to improve your products and increase customer satisfaction and loyalty.
So, it’s crucial to analyze the survey results thoroughly and take action based on the feedback. By consistently conducting feedback surveys and acting on the insights gained, businesses can build stronger customer relationships and achieve long-term success.
Also, don’t forget to try out our features and templates and make the best surveys in no time!
Survey Tips
Find & Compare Free Online Survey Tools To Make Surveying Easier!
Online surveys are a practical way to gather customer feedback and gauge satisfaction. Manually designing an extensive survey is a tedious process, but with the vast number of tools available, creating an online questionnaire and sending it out takes merely a few minutes. However, selecting the proper one can be challenging and get overwhelming. So, our team compiled a list of the top-tier free online survey tools to help you pick the right one. Let’s dive in!
Why Should You Use Online Survey Tools?
You can use online survey tools for market research, customer feedback, employee satisfaction surveys, and more. For instance, customer and employee satisfaction are vital for the longevity and success of businesses.
Free online survey tools allow users to create surveys and polls quickly and easily, as well as conduct and analyze them. They provide features like question types (open-ended, multiple choice), customizable templates, data analysis tools, branching logic (skip questions based on previous answers), reporting capabilities, etc.
You may also find additional features like the option to embed surveys into your blog or website or custom branding options.
Note that a number of tools have a limited number of responses you can receive or questions you can ask per survey. So, ensure you thoroughly read all the details before signing up for any service to know what you’re getting into.
What To Consider During Your Search
If you’re opting for online survey tools, here are some things you need to look out for:
- Cost: Is the tool free or paid?
- Features: What features does it offer (like custom branding, branching, etc.)?
- Ease of use: How user-friendly is the interface?
- Support and documentation: Is a help center or customer support available if needed?
- Data security and privacy: Does the tool have sufficient security measures to protect the data?
- Integrations and exports: Is it possible to integrate the survey results with other tools and export them into different formats (like Excel, CSV, etc.)?
Top Online Survey Tools Available at No Cost
Our team did extensive research and carefully selected the ten most reliable survey tools available on the web. Check them out below!
1. SurveyTown – The Best Choice
Keeping track of customer satisfaction is easy with SurveyTown’s customizable CSAT, NPS, and CES surveys.
You can send a completely customized survey via email, share the link on your website, and send real-time alerts to customer service personnel for any negative feedback. Graphs and reports make it simple to view feedback responses. You can also export or retrieve response data from the API. The survey organization part is easy, with tags for categories or keywords.
The free plan includes unlimited surveys with 10 questions per survey, and you can survey up to 100 contacts per month.
2. SurveyMonkey
SurveyMonkey is a free survey tool that offers many features and customization options.
You can conduct surveys for employees, customers, or target markets and polls. Whether you’re looking at event planning, patient surveys, or education and academia surveys, this is a valuable tool.
The free plan includes the basic features, and you can send unlimited surveys with up to 10 questions and 40 responses per survey.
3. Google Forms
With an easy-to-use interface, Google Forms is a good option for creating and sharing online surveys and forms and analyzing real-time responses.
Creating an online survey form is as easy as creating a document. You can select from different question types, customize values, drag-and-drop, and re-order questions.
Reflect your organization’s branding with your choice of images, fonts, and colors in completely customized surveys.
Automatic summaries (charts with real-time response data updates) help analyze responses. You can build questions and analyze results together as a team by adding collaborators, just like Google Sheets, Docs, and Slides.
4. Typeform
To create forms, surveys, and quizzes that people will enjoy answering, Typeform offers a modern design and intuitive user experience, making it easy to create engaging surveys.
Use built-in photo and video libraries for breathing life into your questions and reflecting your brand’s best with custom themes and layouts. You’ll be able to monitor the responses and completion rates, share the reports, and even do an in-depth analysis with a data transfer to your preferred tools.
5. Zoho Survey
Designing an excellent survey is easy with Zoho Survey, featuring powerful analytic capabilities, allowing users to customize their surveys with images, videos, and more.
The customizable themes help adapt the look and feel of your survey to suit your brand and style. On the other hand, customizable reports allow you to monitor the response trends to make informed decisions. You can create surveys to fit every screen size and choose your demographic preference to buy responses if you lack an audience.
With the free plan, you’ll have an unlimited number of surveys, each with 10 questions and 100 responses.
6. Sogolytics
This online survey tool (earlier known as SoGoSurvey) helps create professional surveys in minutes.
A range of tools is available for every business purpose – branching logic, custom branding, skip logic, and more, with the support of a team of design, research, and analytics experts.
You can opt for solutions by function (like HR, market research, event planning, etc.) or by industry (like healthcare, government, technology, etc.)
7. QuestionPro
A comprehensive survey platform with real-time reporting capabilities and data export options, QuestionPro has survey software for all – from beginners to enterprises and market research tools for professionals.
The robust analytics and shareable real-time dashboards help simplify and refine your survey response data. Other features include multi-lingual surveys, shareable reports, professional templates, and 24/7 global support.
Their free plan includes unlimited surveys with 100 questions and 300 responses per survey.
8. Alchemer
Suitable for organizations of any size, Alchemer (SurveyGizmo) helps create surveys and manage customer feedback effectively to transform the market-, customer-, and employee engagement.
Finding suitable customers, convincing them to join you, and maintaining customer loyalty is made easy with Alchemer. You can opt for solutions based on use cases or industries and create polls or questionnaires with the many survey tools.
9. SurveyPlanet
With SurveyPlanet, you can create a survey for almost anything and use great templates and themes for hundreds of applications.
From market research, customer satisfaction, and brand development to exit interviews and teacher evaluations, this platform helps create a survey for all. It offers unlimited surveys with unlimited questions and responses per survey for free, with additional features included in the paid plans.
10. Crowdsignal
Crowdsignal is all about finding the signals in the noise with simple and fast surveys and polls.
You can select from the pre-made themes or completely customize one from scratch and share your questions on Facebook, Twitter, WordPress, or via email. It’s easy to export your survey and poll results to apps like Excel and Google Sheets.
The free plan includes unlimited questions, surveys, polls, and ratings and collects up to 2,500 responses.
Final Thoughts & Tips
In conclusion, free online survey tools offer a great opportunity for anyone to engage in surveying and data collection. With these tools, users can create and distribute questionnaires with ease while also having the ability to collect and analyze the resulting data.
One of the most significant benefits of these tools is the opportunity to learn and develop skills in surveying and data analysis. Individuals can take advantage of various training programs and resources provided by the tool creators to help them learn how to use software effectively.
In summary, free online survey tools are perfect for anyone looking to conduct a study, collect data, or learn about surveying and data analysis. While there are many options, SurveyTown has features and resources that make for easy and efficient online surveys.
General
Patient Satisfaction Questionnaire: Assess Your Patients’ Satisfaction With Our Survey Form!
Patient experience is a vital part of success for healthcare providers, and a patient satisfaction questionnaire allows the institutions to understand the level of care they provide and address any shortcomings.
From the comfort of hospitalized patients to your practice, these questionnaires help discover any hidden issues that need addressing. Read on to learn more about patient satisfaction survey questionnaires.
What Is a Patient Satisfaction Questionnaire?
A patient satisfaction survey is designed to collect patient feedback, measuring how well a healthcare provider or facility meets their needs. These can identify the areas of improvement and track progress over time.
The Hospital Consumer Assessment of Healthcare Providers and Systems (HCAHPS) is the most widely used patient satisfaction form in the United States. HCAHPS scores are publicly reported and used to compare hospitals.
How To Conduct It
Take the following steps to conduct a successful patient satisfaction questionnaire:
- Identify your objectives, including potential problem areas in your practice.
- Create your survey—refer to the tips in the following section.
- Select an appropriate data collection method. It could be in-person, online, over the phone, or through the mail.
- Evaluate the results and gather all the stakeholders. Brainstorm for possible changes to address the concerns.
- Implement the changes in consultation with the staff. Create a list of intended changes with a realistic timeline.
Tips on Creating a Good Patient Satisfaction Survey
For drafting a good patient satisfaction questionnaire, it’s essential to keep it short and simple. Here are other things to consider:
- Avoid questions requiring a yes or no response. It’s challenging to obtain accurate statistical data from such questions.
- Use consistent scales (a four-point scale, Likert scale, ten-point scale, etc.)
- Include an open-ended question and a general comments section at the end of the questionnaire.
- Keep the survey process anonymous. Patients will likely answer the survey honestly if their identity remains protected.
- Collect demographic data at the end of the survey (like the patient’s health plan) to track how satisfaction scores vary among certain groups of patients.
- Avoid vague, biased, or leading questions and ones that incorporate two or more queries.
Ensure the context of the patient satisfaction survey is patient-centric, and embrace quality improvement as the primary goal.
Example Questions
Here are some example questions that can be a part of a well-developed patient satisfaction survey:
- How did you find the experience of booking an appointment?
- How likely are you to recommend our medical facility to your friends and family?
- How long did you have to wait to meet the doctor?
- How would you rate the overall care provided by our medical personnel?
- Was our staff empathetic to your needs?
- Were you informed about the side effects and symptoms of the prescribed medicines?
How To Use the Survey Results
Health insurance companies and the government rely on patient satisfaction measures to evaluate healthcare provider performance. So, the results of patient surveys play a crucial role in this purpose.
You don’t have to act on every suggestion your patients give you; instead, prioritize the key issues causing dissatisfaction and work out effective solutions.
For example, a common concern of patients is the waiting time for consultation. Consider the “time-analysis worksheet” to track a patient’s visit, time of entering the examination room, and so on. It allows physicians and staff to identify any possible sources of delays.
Tip: Remember to follow up with customers with negative experiences to discover the areas that need the most improvement. Surveying without any follow-up may intensify users’ dissatisfaction and worsen frustration among healthcare providers.
Conclusion
Patient satisfaction is a crucial metric for hospitals and other healthcare organizations. With a well-developed questionnaire, it’s easy to measure patient satisfaction and solve potential issues.
Every patient’s opinion is a significant source of information to help improve healthcare services, whether a private consultation, a clinic, a medical center, or a health and beauty center.
So, don’t hesitate to use SuveyTown to create, conduct, and present surveys easily!
Survey Tips
How To Sell Survey Data: Unlock the Power of Your Survey Results—Start Selling Now!
Survey data can be quite valuable to companies and organizations who use it to make decisions about their services, products, and strategies. However, monetizing survey results and research insights can be challenging. For this reason, the Survey Town team created a brief yet comprehensive guide to help you learn how to sell survey data. You’ll find information about preparing your data, finding the right customers for any survey, and a few helpful tips. Let’s dive in!
Prepare Your Data for Sale
After collecting survey data, be sure to do the following:
- Ensure the data is accurate and relevant—learn how to avoid errors in data collection.
- Create a professional and eye-catching presentation of survey results—add tables, graphs, and charts.
- Identify potential buyers—learn more about it in the next section.
Where To Sell Survey Data
The next step is reaching out to individuals and organizations who may be interested in purchasing the survey data. We also suggest you use social media and other marketing channels to promote the availability of your surveys and find the buyer quickly. You can either sell the study as is or share insights you gained by analyzing the data.
Here are the different ways you can sell survey data.
1. Sell Your Data Directly
The most straightforward method is selling your data directly to another organization after a private interaction with the interested party.
You have to either do some research to find a potential buyer or already have a relationship with an organization that might want to buy your data.
2. Join a Private Marketplace
A private marketplace is where companies exchange data. You can join a data marketplace to sell your results to buyers in transparent transactions.
Most of these marketplaces have a steady stream of buyers readily available, regularly looking to buy survey data for market research or other purposes.
3. Sell It to a Data Aggregator
The third option is to sell your results to a data aggregator or a similar company, which sells data to organizations that require it.
While it’s easier to do it through a third party, note that you may not have control over the transactions or even get a favorable price. So, just to be safe, do sufficient research to ensure you’ll be working with a reputable company.
Example of survey data; Source: www.precisionfarmingdealer.com
Conclusion
With the increasing demand for market research, selling survey data can be a profitable business opportunity.
Ensure the survey results are relevant, segmented, and anonymized (if necessary) before you attempt to sell them. Then, agree on a fair price, and remember to follow up with the buyer after the sale to ensure they are satisfied.
Also, if you need help creating a survey, collecting the data, or presenting the results, don’t hesitate to use Survey Town!
Survey Tips
How To Present Survey Results—Analyze and Visualize Data Easily!
The best way to understand survey data is to visualize it. So, after collecting and analyzing results, it’s crucial to present them in a clear, concise, and visually appealing way. In this article, we’ll discuss the best practices for creating a successful visualization of research data.
Keep reading to discover the top ways to present survey results, helpful tips on doing it right, and the best online tool that can present all the data for you.
Presenting Survey Results
The best way to present survey results to help explain your data is to use visuals (graphs, charts, etc.) You should organize the presentation in a way that’s easy to follow and understand, with unbiased and objective results. Find your options below.
1. Graphs and Charts
If you’re looking for the most visually appealing ways to present survey results, graphs and charts are good options. These make a quick and easy-to-understand graphic.
Here are some of the commonly used types of graphs and charts:
- Pie chart: A popular chart type, it shows the breakup into sections, with the sum of all slices being 100%.
- Venn diagram: Uses overlapping shapes (often circles) to illustrate the logical relationships between different sets.
- Line graph: Displays how one or more variables or results change over time by tracking the ups and downs of the data.
- Bar graph: Simple to create and easy to interpret, it’s the most commonly used type to track changes over time or compare things between different groups.
2. Infographics
Using infographics alongside graphs and charts adds a creative twist and enhances the message instead of distracting from the data.
The eye-catching graphic visual representations will make survey results more impactful and visually pleasing, which will leave an unforgettable impression on the audience.
3. Data Table
Tables are an efficient way to display numerical data easily. Software like Excel or SPSS helps create tables, and you can even remove unnecessary information to focus on the data intended to be shared with a specific audience.
Similarly, spreadsheets like Excel might not be visually appealing, but they are an excellent option for organizing large amounts of data for a survey results report.
4. Video Infographics
Using animation for an informational video, like in videos or animated infographics, is an excellent strategy for presenting survey results.
With sound, animation, and colorfully displayed statistics, you’re bound to keep your audience engaged. It’s an effective communication tool to convey complex and concrete information effortlessly.
5. Presentations
Combining visuals with the text through a presentation is a practical way to present survey results in an understandable way.
Not only does a presentation allow you to present the early stages of your survey, but it’s also good for showing your questions, hypotheses, and analysis methods.
What To Keep in Mind When Presenting Results
When presenting survey results, be sure to do the following.
- Explain technical terms your audience might not be familiar with.
- Put the results in context, comparing them to other surveys or data sets.
- Highlight the most critical findings from the survey.
- Be clear about the meaning of the results and the way you obtained them.
The most important thing to remember when presenting survey results is that correlation doesn’t equal causation. It implies that just because two things are related doesn’t mean that one caused the other.
You must also be aware of potential biases in your sample when presenting survey results. For example, self-selection bias occurs when people who feel strongly about a topic are more likely to respond to a survey related to it.
Visualize Your Data With SurveyTown
SurveyTown is your one-stop solution for surveys. Not only does it help create any survey (even completely custom ones), but it also creates real-time survey reports to help see your ratings.
The software will collect all the responses to your survey and present the results in beautiful charts and graphs. From seeing the number of responses to viewing your aggregated statistics on responses in charts, SurveyTown simplifies the process of analyzing and presenting the survey results.
You can also use the APIs to export data, retrieve response data, or integrate your survey data into other applications.
Final Thoughts
As is evident, your work doesn’t stop at merely collecting and analyzing survey data. It’s equally important to present it the right way so that your audience understands the outcome of your survey clearly.
While you can try to create graphs, charts, infographics, tables, or presentations, SurveyTown can help simplify your work by doing all the visualization for you. Check out our pricing plans here!
General
Types of Market Research: Discover How Each Type Can Help You
Market research is a key process for businesses looking for a way to better understand their customers, competitors, or market trends. However, with so many different types of market research, each with its own strengths and weaknesses, it may be challenging to select the appropriate one for your business.
In this article, we’ll explore the main types, list their advantages and disadvantages, and help you choose the right one. All the info and tips will undoubtedly help you conduct your research and design an effective marketing strategy.
The 4 Main Market Research Types
There are four main types of market research: primary, secondary, qualitative, and quantitative. Let’s learn the essentials of each.
1. Primary Research
The primary market research approach refers to data collected firsthand (directly or through a third party) from customers, competitors, or other stakeholders.
It’s also known as field research.
Examples of primary research methods include surveys, focus groups, interviews, experiments, and ethnographic or observational research.
The collected data can be qualitative (non-numerical) or quantitative (numerical) for experimental results (for a problem that isn’t clearly defined yet) or conclusive results (to solve a problem identified through exploratory research).
Benefits:
- The information/data is relevant and up-to-date.
- The data collector retains the data ownership.
- Most primary research methods address the individual market instead of the mass market.
Drawbacks:
- Most of these methods are time-consuming.
- It involves the possibility of bias.
2. Secondary Research
This research involves second-hand data that someone else has already collected and published, like in a report, journal article, government statistics, industry reports, or company data.
It’s also known as desk research or desktop research.
The three main domains for data for secondary research are commercial sources, educational institutions, and public sources. Since most of the information is freely available, this research is less expensive than primary research. It’s ideal for small businesses and start-ups.
Benefits:
- The data is easily available.
- It’s cost-effective and time-saving.
- Initial findings help shape further research.
- It gives a fast and broad understanding of the topic.
- No professional training is required; anybody can do it.
Drawbacks:
- Since already available data is used, you don’t own it.
- Manual management of large volumes of information can be tricky.
3. Qualitative Research
It is a type of primary research that involves collecting and analyzing non-numerical data through methods like focus groups, in-depth interviews, and observations.
Qualitative research aims to understand people’s attitudes, experiences, beliefs, opinions, and interactions. Researchers collect exploratory and open-ended data directly from an individual or a group and then interpret it.
Such research helps businesses refocus their brand based on the market’s specific needs by understanding consumers’ behaviors.
Benefits:
- The research flexibility is greater.
- Smaller groups suffice, so it’s more affordable.
- Research is more targeted.
- It uncovers key insights numbers alone can’t reveal.
Drawbacks:
- Since the data is non-numerical, measuring it can be tricky.
4. Quantitative Research
Another type of primary research, quantitative research, involves collecting numerical data through surveys or experiments.
It’s perfect for testing hypotheses or measuring customer satisfaction levels since it gathers data about people’s behavior from the target market and consumers.
The different data collection methods for quantitative research include financial records, web statistics, desk research, surveys, and polls.
The five different types of quantitative research are:
- Correlational, which determines the relationship between two related entities;
- Survey research, which collects feedback about services, products, or companies;
- Descriptive, which analyzes a population sample by gathering quantifiable info;
- Experimental research, which (dis)proves a theory with experimentation;
- Quasi-experimental, which evaluates cause-and-effect relationships among variables.
Some of these may not be accurate enough, but they are the foundation for further investigation of any hypotheses with qualitative market research.
Benefits:
- It involves fewer variables due to closed-ended data.
- Large sample sizes can be used for a broader study.
- It allows for reliable and consistent analysis of data.
- It’s less expensive than qualitative research.
Drawbacks:
- Results may be artificial and different from real-world findings.
- Limitations of options (pre-set answers) mask the actual answers.
- You get a less detailed picture of the motivations and thoughts of a group.
The Most Common Types of Market Research
The SurveyTown team singled out the most common methods for data collection—check out the brief explanations below.
- Surveys: An excellent way to collect quantitative data from a large number of people, and it’s cheaper if you do it online.
- Focus groups: Help to get qualitative data from a small group of people, but it can be time-consuming and expensive to organize.
- Interviews: An excellent way to get qualitative data from an individual but takes the most time to conduct.
- Observations: Help to get qualitative data from real-world settings, but it can be challenging to control for all variables.
Final Thoughts: How To Choose the Right Type
The type of market research you choose will influence critical decisions in your business. However, not all methods will be suitable for your business.
Consider what you want to achieve, what type of data you need, the advantages and disadvantages of each research type, and the costs of conducting and analyzing the results.
Also, no single type of market research will give a complete picture. It’s best to use a mixed approach, and we suggest starting with one of the SurveyTown plans.