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Myths About the Customer Satisfaction Score (CSAT), Debunked
Survey Tips

6 Myths About the Customer Satisfaction Score (CSAT), Debunked

5 Reasons Scaling Your Business Starts with Surveys
Survey Tips

4 Reasons Scaling Your Business Starts with Surveys

As a business in today’s competitive climate, you are concerned with growing your business.

Growing and scaling begin with customer insights. Once you have these, you are better positioned for growth. How do you get these insights? You use surveys for scaling.

Here are four reasons scaling your business starts with surveys.

#1: You Learn About the Customer Journey

Do you know where your customers come from?

If not, it’s well past time you get the answer to this question. Once you know the answer, you are more equipped to market to the right audience in the right place and at the right time.

Your business needs to know where your most sought-after customers come from.

The best way to find this out is using a survey.

You might learn they first heard about you from word of mouth, a Facebook post, your social media page, or a paid ad.

The best thing you can do is simply survey your customers and ask them about their first encounter with your business. This helps you determine which channel works best for your company.

#2: You Learn About Your Product Satisfaction

Perhaps you’ve had a number of sales. But do you know what the purchasers really think of your products or services?

Have you had any repeat business?

In order to scale your business, you have to know if there’s a place for your products or services. To do this, you need to survey current customers to find out what they liked about your product, why they purchased it, and if they would purchase from you again.

Again, surveys can help you scale your business.

If you haven’t begun selling products yet, you can test market your products and send surveys to these users before going to market.

Whichever spot you find your business in, scaling your business starts with customer satisfaction surveys.

#3: You Can Increase Your Online Reviews

Another way surveys can help you scale your business is by helping you gain positive online testimonials.

First, you send out a short customer satisfaction survey after the sale and once the customer has received your product.

If the survey is positive, you then send another email asking them to leave you a Google review. As an extra incentive, you might offer them a small discount or free shipping.

Your customers will also understand that you care about them because your first asked for their opinion.

Online reviews can help you scale your business because in our digital age, most people check online reviews before making a purchase. The more positive reviews you have, the more customers are encouraged to make a purchase from you.

#4: You Can Strengthen Customer Loyalty

Another reason scaling your business starts with surveys is you can use them to enhance customer loyalty.

Your customers want more today than providing a high-quality product. They expect over the top customer service.

In order to scale your business and take the lead over the competition, you want to build customer loyalty and enhance retention.

You’ll find that your customers like working with a business they feel they have a more personal relationship with. Your customers want to feel connected. When you ask their opinion, they feel valued.

You can use surveys to find out what your customers think about a myriad of things. For example, if you’re considering a new product, show it to your customers and ask them what they think in a survey.

Just be sure to keep to one subject per short survey so you don’t overburden them.

Final Thoughts

You already know that surveys are a superb way to get customer feedback. Surveys help you learn where your customers are satisfied and where you might have pain points.

Surveys can also help you gain important insights into your target audience. Using surveys for customer insights can help propel your growth right past the competition.

You can use surveys to find out more about your target market – what they want and what they need. This is why it’s an innovative idea to use surveys to scale your growth. (tweet this)

Surveys can help you make the most informed decisions for your business to jump start growth and scale your business.

Surveys can help you get valuable customer feedback about what your customers need and want. You can then use this feedback to scale your business. Are you ready to get started with your Survey Town account? Start with your account today.

Image:  Volodymyr Hryshchenko on Unsplash

Tips for Executing a Flawless Email Survey Campaign
Survey Tips

3 Tips for Executing a Flawless Email Survey Campaign

Email marketing is here to stay.

Nearly all of your customers use email. In fact, they gave you their email address so you could contact them.

They’ve invited you into their email box, and it’s up to you to use it. We encourage you to harness the power of email marketing for your surveys.

In this article, we look at three tips for executing a flawless email survey campaign.

#1: Send a “Pre” Invitation

To get better survey results, send your customers an email before you email them the survey.

Use this chance to let your customers know the survey is coming. This is the first invitation to complete it.

In this initial email, tell them what you’re going to do with the feedback. Explain to them why you need their information. Let them know that their feedback is beneficial to you, and that you’re going to use their responses to make your products and services better.

You also can tell them in the pre-invitation how long the survey will take to complete.

Many businesses find that by sending this initial email it increases email open rates and survey completion rates.

This is your “second” ask and by giving your customers an invitation, they will be looking for your survey and more ready to complete it.

#2: Create a Creative Announcement

Now it’s time to craft the email that includes your survey link. This is the short amount of text you use to persuade your customers to actually click on the link and take your survey.

A few rules of thumb to get the most opens on your survey email include the following:

  • Personalize your email. You can personalize the subject line of your email and in the body of the email. Your email service provider allows you to personalize your emails, and this will get you more opens.
  • Use very short, descriptive text. Break it up into short paragraphs of no more than two sentences.
  • Tell your respondents very quickly why they should complete the survey and what they will get for doing it.
  • Tell customers how long the survey will take.
  • Thank them for participating. You really want to recognize they are taking their own time to complete your survey.

#3: Send a Reminder

You’ve sent the pre-invitation, and you’ve sent the survey.

After no more than one week’s time and at least three days after the survey email, you can send reminders to your customers.

Be careful and don’t send reminders to people who’ve already completed it. You should be able to do this through your email service provider.

Many respondents will need this third reminder especially if they’re busy. They also might not have seen your survey email, so this is a gentle reminder.

Final Thoughts

Using email marketing to execute a flawless email survey campaign is a great way to get more responses from your respondents. (tweet this)

You’ve been invited into your customer’s inboxes, and they expect your emails.

You’ll find they are also willing to finish your survey.

Finally, don’t forget to send a thank you to all of your customers who completed your survey.

If you’re giving them something for finishing your survey, this email might serve as the link to their bonus or gift. Or you might use this email to tell them how to get their gift for finishing your survey.

Begin and end this email with a thank you. This is the last email reference to your survey. If you ever want to send your customers another survey, you want to over thank them, so they feel valued for helping you.

Surveys can help you get valuable customer feedback. You can then use this feedback to improve your business. Are you ready to get started with your Survey Town account? Start with your account today.

Image: Melinda Gimpel on Unsplash

How to Analyze Survey Results to Identify Improvements
Survey Tips

How to Analyze Survey Results to Identify Improvements

Sending surveys to your customers means so much more than simply crafting questions and sending them out. Your surveys provide you a wealth of information that you can then use to make decisions and changes at your business.

What you do with those survey results is important to your overall success.

In this article, we look at how to analyze survey results to identify improvements.

Study Your Data

Your first step is to analyze the data. Look for your respondent’s answers and compile them in an organized fashion.

Filter your data and separate it so you can analyze the results and then move forward with your own conclusions.

Only once you’ve analyzed and compiled that data can you make conclusions and ultimately a plan of action for improvements.

Present Your Results

When working with your team to identify ways to improve your business, you want to think about your presentation.

There are a few ways to look at your results with your staff:

  • Create a chart or a graph. These are easy on the eyes and great for your visual team. Charts and graphs can help your team identify ways to make your business better in a way that is straightforward and easy to understand.
  • Create a data table when your information is numerical. This is also easy for team members to gather information.
  • Make an infographic. This is another great tool for visual team members. Your staff can easily digest the results so you can get started identifying improvements.

Final Thoughts

The most important thing you can do with your survey data is analyze it, report it, and then act on it.

When you identify improvements, you can work with your staff to make any needed changes so your next survey comes back with very positive results. (tweet this)

Bottom line: analyzing your survey analytics helps you understand your customers so you can improve your products and services.

Surveys can help you get valuable customer feedback. You can then use this feedback to improve your business. Are you ready to get started with your Survey Town account? Start with your account today.

Image: Scott Graham on Unsplash