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Top 8 Challenges with Designing Accurate Surveys
Survey Tips

Top 8 Challenges With Designing Accurate Surveys

How Long Is Too Long - Keeping Your Survey to A Reasonable Length
Survey Tips

How Long Is Too Long? – Keeping Your Survey to A Reasonable Length

Is there a perfect survey length? How long is too long?

What is the point where respondents drop off? Is less really more?

We look at all of these questions in this article as we discuss keeping your survey to a reasonable length. Here’s how to use the right length to get the most responses.

Only Ask What You Need

Let’s say you want to ask your customers questions about several of your products, how they feel about your customer service and if they’re interested in a new product you’re thinking about launching.

Before you start creating a survey with all of these questions, ask yourself which one of these questions you are prepared to act on in the next few months.

Then, ask about just this one. That’s right, create your survey around one goal.

While you may have several questions in your survey, you want to keep it goal-centered and stick to one topic.

Then, in the future, you can send out a survey about one of your other topics.

By keeping your survey to a reasonable length, you’ll have more responses.

Be Brief

Brevity is a good thing not only in the number of survey questions, but in question length. (tweet this)

People today have a short attention span. If they have to read your question that spans two long sentences, they are more apt to drop out than if the question was one short sentence.

Short and simple is the way to go when crafting your questions.

Watch Out for Repeats

Read and re-read your survey before you send it out. Enlist family and friends to look it over, too.

Make sure you aren’t repeating yourself or asking the same question in different ways. Repeat-questions just increase your length.

Complete the Survey Before Sending

It’s a good idea to test drive your survey before sending.

Create your survey, sit down in front of your computer and pretend you are the respondent. Carefully read and answer each question, thinking about whether it’s really necessary.

Time the survey so you know how long it takes start to finish. Notice if you feel like dropping out before finishing. If so, ask yourself if the survey is too long, or if the question is wordy and confusing.

Be Upfront with People

Since you’ve taken your own survey, you know how long it takes to complete.

If it takes two minutes, tell them. If it takes 15 minutes, you want to let them know. It’s not a good idea to surprise respondents as they begin taking the test.

You can bet that people who think they’re taking a short survey are likely to drop out at the five-minute mark.

Set the expectations upfront. Then watch your response rates. If you find your customers are more likely to complete a four-minute survey than they are a seven-minute survey, plan accordingly in the future.

To Conclude

Short, focused surveys with just one objective tend to get the best response rates.

As you create your questions, do it with the customer in mind. You really want to know what they think, so respect their time and only send specific surveys. After all, you can always send another one at a later date.

Bottom line, your survey should take no longer than five minutes to complete. Time is a precious commodity, and you don’t want to take advantage of it.

This means you want to include less than 10 questions as a general guideline to improve your response rates.

Your customers will appreciate a shorter survey that’s quick to complete, and you’ll experience fewer drop outs.

Another benefit is that when you send additional surveys in the future, your customers know you appreciate their time, so they’ll be more apt to answer surveys down the road as well.

Surveys help you make the best decisions for your business. Are you ready to get started with your free Survey Town trial? Start with your free account today, and you can upgrade at any time.

Image: William Iven

How To Use Uploads As Part Of Your Surveys And Forms
Survey Tips

How To Use Uploads As Part Of Your Surveys And Forms

You’ll find there are many different types of questions to ask in a survey, and they each serve their purpose.

  • The dichotomous question is generally a “yes/no” question.
  • Users are encouraged to type their own response in the open-ended question.
  • The multiple-choice question allows users to pick from a variety of answers.
  • The rank order and ranking scale questions allow users to rank items.

But, what if you need more information than this?

This is where uploads come in.  You can use uploads as part of your surveys and forms.

How to Use Uploads

When you use uploads, you give respondents the ability to attach data that isn’t usually available through the above standard survey questions. (tweet this)

For example, a customer purchases your product, and you want to see it in action so you ask them to upload a photo. Or, perhaps you want respondents to upload a document like a resume. They could also do this with the file upload.

Even better, they can upload documents and photos through the survey on their phones.

Final Thoughts

With the extra feature of being able to use uploads as part of your surveys and forms, you can now collect additional information from respondents.

You make it easy for them to send you information they have in a digital format. This is especially helpful for respondents because they don’t have to type the information into your survey – they can just upload a file.

This survey question type is particularly beneficial when using mobile surveys. Your respondents can simply upload a photo or document from their mobile device to the survey.

It makes it easier for respondents to provide you with information while engaging them in the process.

You’ll find the files easy to access in Survey Town for your review. You now have access to even more data in your survey results.

Surveys help you make the best decisions for your business. Are you ready to get started with your free Survey Town trial? Start with your free account today, and you can upgrade at any time.

Image via Visual Hunt.

7 Ways To Use Survey Data To Better Target Customers
Survey Tips

3 Ways To Use Survey Data To Better Target Customers

Targeting the right customers at the right time is essential to your company’s marketing plan. (tweet this)

To build an effective marketing strategy, you have to know the best ways to reach your customers as well as the right information to provide them.

When you start putting together your marketing plan, you begin by making decisions on who you think your target customers are, and then you put some time into gathering and analyzing their habits. This begins with the survey.

Using a survey to find out more about your target audience is a cost-effective way to change the game plan and increase your business growth.

In this article, we look at three ways to use survey data to better target customers. First, let’s look at why the survey is a good option.

Why Survey Target Customers?

It’s hard to connect with people if you only think you know what they need. There’s no need to guess any longer. Use a survey to effectively connect with your customers.

When you survey your current customers as well as members of your target market, you learn what they need and want. You learn how to better present your products and services.

You also learn where you might be lacking and how to improve.

Survey a large group of people, but stick to those you think might have some interest in what you’re offering. You can then use their data to better target new customers.

Once you know more about your target market, you can go about marketing to them.

Let’s look at a few ways to use survey results to help you further target contacts:

  • Integrate survey results with email list management
  • Improve customer retention rates
  • Incorporate results into your CRM

Email List Management

An added benefit of sending your customers surveys is that you let them know you really care about what they want and what they think.

Once you get your survey results back, you can use that data to segment your email list and send the right info to the right people at the right time.

You can also use the survey data to build better email campaigns. You can make them more specific and relevant to the people on your list.

This means people are more likely to open, read and click through your email campaigns.

When you gather vital data through your surveys and segment your lists, you can highly target your messages to subscribers, providing them the information that benefits them the most. In turn, you see a greater return on your investment.

Customer Retention

You can increase your customer retention rates by analyzing your survey data. Survey them to learn what they like and what they wish you’d do differently.

Here are some ideas to get you started. Survey your customers with these questions to learn where to concentrate your customer retention efforts:

Ask them what they link about discounts. Survey them to find out how big they’d like to see the discounts and how often. Ask them if they’d like a perks program that includes coupons or freebies. Find out if a loyalty rewards program would incentivize them to stick with you.

This takes all the guesswork out of your retention program. You may think you know what they want, but you won’t know for sure until you ask.

Ask them what new products or services they’d like to see. Once you know what their needs are, you can provide them just what they require.

This encourages them to stick with your company and lets them know you care what they need.

Ask them what they think of your service. The fastest way to lose a customer is with bad service. In fact, according to one source, 78% of consumers have bailed on a transaction or not made an intended purchase because of a poor service experience.

Knowing that 12 positive experiences are needed to make up for one unresolved negative experience shows just how important your service is.

You can’t be involved in every transaction, so the only way to know for sure what your customers think is to ask them. Surveys give your customers the opportunity to open up and share their experiences, giving you the chance to improve where needed and increase customer retention rates.

CRM Software Usage

Did you know you can use survey data in tandem with your CRM (Customer Relationship Management)?

How well you use your CRM is completely dependent on how much you know about your customers and your target market.

The more you know, the better the relationships you can create.

Surveys are a great way to maximize the data you use in your CRM to make it really work for your business.

When you combine your survey data with the automated benefits of your CRM, you can use your market research to build sales strategies that work better for your business.

Surveys can help you qualify your leads better because you learn more about what makes your customers tick. You can gather demographic information as well as their interests and needs.

Survey data helps keep your contact information fresh and relevant while helping you further segment your customers for the best in targeted information.

You can also use your survey data to catch any problems before they get worse. You do this by integrating your CRM software with online surveys. This helps you automate feedback to your customers at various touch-points.

Consider surveying them after they purchase, following a customer service call, when they cancel your service or return a product, or when they buy again.

You’ll have a better grasp on your strengths and weaknesses using this survey data to use your CRM better.

You can also send automated replies when customers give you negative survey feedback. Consider an “I’m sorry” message to make your customer feel better.

Final Thoughts

You’ll find there are many ways to use survey data to better target customers.

It can only help jump start your marketing strategy and help fill in the questions you might have about your target audience.

Use your surveys to enhance your email marketing, customer retention efforts and your CRM, and you’ll end up with happier, more engaged customers who truly appreciate your business.

Surveys help you make the best decisions for your business. Are you ready to get started with your free Survey Town trial? Start with your free account today, and you can upgrade at any time.

Images: William Iven

5 Ways To Design A Survey That Users Will Love To Complete
Survey Tips

3 Ways To Design A Survey That Users Will Love To Complete

You’ve probably completed your fair share of surveys, and you’ve most likely ignored an equal amount.

Ask yourself why you completed some and ignored others. Perhaps some interested you while others didn’t. Or, maybe a company offered you a perk for taking the survey.

To help you get your surveys returned and not ignored, we look at five ways to design a survey that users will love to complete.

Let’s look at how to encourage users to complete your survey and not walk away frustrated.

#1: Keep It Short

The best way to design a survey that users will love to complete is to make it short and to the point. (tweet this)

Limit your survey questions, and you reduce your drop off rates.

When it comes to crafting your survey, focus on what you really want to know.

For example, do you want to know how they liked your product, what they thought of your event or how they like your customer service?

While it would be nice to know the answers to all of these questions, and more, you don’t need to know it all at once. Only ask the few questions you are prepared to take action on immediately.

Your survey respondents are doing you a favor, so do them a favor and make your survey easy to finish quickly.

Studies show that the ideal number of questions is less than 12 to prevent customers from abandoning your survey. Try and stick to 3-5 questions for the best results.

It’s also a good idea to test your survey so you know how long it takes to complete. Spell this out for your respondents so they know what to expect.

#2: Don’t Ask Leading Questions

Your customers aren’t naïve. They know when you’re trying to push your agenda, and if they encounter this, they just might abandon your survey.

Craft your questions so that they are neutral. You don’t want to lead respondents to an answer. Consider these three scenarios:

  1. Please rate product X on a scale of one to five.
  2. Tell us what you think about product X. (This asks them to type out why.)
  3. Tell us the reasons why product X is the best on the market. (You provide check boxes of items that show why you think it’s great.)

Scenario number one and two are neutral. Scenario number three obviously leads the customer and just might irritate those who don’t think your product is great.

#3: Limit Your Use of Matrix Questions

Matrix questions are the ones that require respondents to fill in little circles.

Why do these questions make people crazy? Respondents can get confused with these as overdone matrices are complicated and hard to follow.

This also hurts you as your customers may abandon the survey altogether or just choose to make a pretty pattern as they mark your circles.

If you must use a matrix, limit your header options to five so it isn’t so complicated.

Final Thoughts

Now that you know how to design a survey that users will love to complete, let’s look at some final tips for maximizing your responses:

  • Let your customers know the survey is coming. Tell them why you’re sending it and how you’ll use their results. Tell them the survey is confidential.
  • Give your respondents time to complete the survey. If sending online, one week’s time is generally sufficient.
  • Design your survey so it’s easy to read. Make your sections clear and pay attention to the flow from one section or question to another.
  • Send a reminder during the week-long survey period. Thank those who competed the survey and remind others of the deadline. Consider offering respondents an incentive for participating. It could be an outright perk, or you could enter them in a drawing after they complete your survey.

Finally, if you plan to send more surveys in the future, you want to let your customers know their opinions matter.

Shortly after the survey, send them an email outlining the responses and the actions you are going to take. Thank the participants again.

Follow these steps, and you can bet they’ll be there for you the next time you want to survey them.

Surveys help you make the best decisions for your business. Are you ready to get started with your free Survey Town trial? Start with your free account today, and you can upgrade at any time.

Images: Brooke Cagle

 

 

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What Is A Good Net Promoter Score
Survey Tips

What Is A Good Net Promoter Score?

The Net Promoter Score (NPS) measures the experience customers have with your business. It also predicts your company’s growth potential.

When measuring the customer experience using the NPS, you want to answer the question, “What is a good Net Promoter Score?”

In this article, we dissect that question and provide you with an answer. First, let’s look at how the score is calculated.

The NPS Calculation

  • Promoters (score 9-10) are loyal enthusiasts that you can expect to keep purchasing from you and referring others which fuels growth.
  • Passives (score 7-8) are satisfied, but they are not enthusiastic customers. They are vulnerable to your competition.
  • Detractors (score 0-6) are your unhappy customers who can damage your brand and hinder growth through their negative word-of-mouth.

You subtract the percentage of detractors from the percentage of promoters to get your Net Promoter Score. The top score you can get is 100, and that’s only if everyone is a promoter.

What’s a Good Score?

So, you want to know what your Net Promoter Score should be. While this is a simple enough question, the answer is, “It depends.”

It is widely accepted that a score below 0 means you have work to do, a score of 50 is excellent, and a score of 70 and above is top notch.

It’s also worth noting that any positive score means you have more promoters than detractors. (tweet this)

That being said, your score depends on your industry and the region of the country you live in. It also hinges on your customers – their age and income as well as other demographics. Your NPS is based on how long your customers have been associated with your business.

To really understand your score, compare it to the score of others in your industry. If you are consistently scoring higher than your competitors, you’re doing something right and are set for growth.

Use your research as a benchmark. This helps you gauge the success of the customer experience you provide your customers.

Final Thoughts

The bottom line is that your score should reflect your efforts at the overall customer experience.

If you’re working hard to improve your service and relationship with your customers, it stands to reason that your score will be positive.

If you find you have a negative score, then it’s time to create a customer service strategy.

Surveys help you make the best decisions for your business. Are you ready to get started with your free Survey Town trial? Start with your free account today, and you can upgrade at any time.

Images: Timothy Muza

NPS Survey Best Practices
Survey Tips

8 NPS Survey Best Practices

A Net Promoter Score survey is one of the best ways to gauge customer loyalty.

It’s a terrific metric that can help you propel your business while learning what you can do to improve your long-term growth.

The Net Promoter Score (NPS) tells you how much your customer values your business because it answers the question, “Are you going to recommend our company to others? And why?”

Sending a NPS survey provides you with the feedback you need to understand where you stand with your customers and how you can improve.

In this article, we look at eight NPS survey best practices so you can use your score to move your business forward.

#1: Don’t Batch and Blast

You want to plan your NPS survey sends. Sending in one big batch isn’t the best idea because it doesn’t account for your customer’s stage in their relationship with your company.

Consider your NPS surveys like your automated email workflow. Send them at particular stages and according to specific triggers. For example, you might send one after a purchase, two purchases, etc.

You’ll experience better insights by sending surveys based on specific triggers and at unique times in your customers’ life-cycle.

#2: Send at the Right Time

You also don’t want to send your surveys too early in your customers’ life-cycle.

They need a chance to experience your products or services before they can offer an opinion on your business.

If they haven’t spent much time with you, they may not be able to verbalize if and why they might recommend you.

#3: Measure Regularly

To be effective, you want to measure your Net Promoter Score on a regular basis.

You might find that the first time you survey your customer isn’t as effective as the second time. Their opinions may have more time to form, and they might even have a chance to change their minds.

We suggest you measure NPS regularly so you can engage customers at different times during their life-cycle with your business.

#4: Use the Feedback

The worst thing you can do is measure your Net Promoter Score without sharing and using the feedback.

Make sure you take action on the feedback, and your first step is sharing it with your staff members.

You want to get buy-in from your employees because they are the front line and providers of the customer service.

Discuss your NPS regularly at team meetings and strategize ways to increase retention and overall company growth. You also want to look at ways to reduce your customer churn rate (the rate at which customers leave your business).

#5: Send Follow-Up Emails

First, you sent your NPS survey to your customers through email. If you followed step one, then you also sent it at the right time – perhaps after a purchase.

Once your customers have completed your survey, you want to send them a follow-up email based on their score.

This is a great way to follow-up with your customers and let them know you value their opinions and will use their feedback to improve your business.

By following up, you let them know you appreciate their involvement. It also lets them know you are actively paying attention.

Your follow-up email after the NPS survey can include the following:

  • Thank-you note
  • Acknowledgement of their score
  • If they left a positive score, ask them to leave you a Google review
  • Offer them something free – a discount, whitepaper, video or other download

Remember that negative comments aren’t something to ignore. Your customers who complain really might be the ones who care because they are looking for something more. If you provide it to them, you might find that their next NPS is higher.

#6: Ditch your Pride

It can be hard to look at your NPS and know you have to change.

Your gut instinct may be to ignore negative comments or disregard them, but that isn’t going to help you better your customer service and relationships.

You want to concentrate on how you can improve, not on how you can change your customer’s mind.

#7: Use the NPS as a Tool

Another first instinct is to think of your NPS as market research. It’s not that at all. It’s a tool to use to change the way you do business.

It’s something you can use to change your way of operating.

Your Net Promoter Score helps you understand and improve your businesses’ operations. It helps you improve the entire customer experience.

Again, you want to involve your entire staff and make sure everyone is on board with improving the customer experience.

Help your staff see the importance of your “promoters.” Help them understand what they need to do to keep these customers so they can help your business grow.

You also want to help your employees understand your “detractors” and how they can help move them from the negative side to the positive promoter side.

To do this, everyone has to work to improve the entire customer experience.

#8: Improve Employee Engagement

How do you get your employees to buy in to improving your Net Promoter Score?

The best thing you can do is make sure your employees are engaged and fulfilled in their job.

If your employees aren’t engaged, they can’t, and won’t, satisfy the needs of your customers.

Consider asking your employees the Net Promoter questions. If they are detractors and not promoters, do what you can to improve their experience so they can improve that of your customers’.

Final Thoughts

Knowing your Net Promoter Score is important, but what you do with it is what sets your business apart from the competition.

So, once you get your survey results, you want to make sure you act on them quickly.

To increase your growth and propel your business, you want to focus on your customers and doing what you can to improve the Net Promoter Score.

Your business is about more than selling a product or service. It’s about creating happy, long-term customers who are glad to be your brand ambassadors.

Concentrate on the customer experience and just watch your business grow.

Are you ready to get started with your free Survey Town trial and try your hand at Net Promoter Score surveys? Start with your free account today, and you can upgrade at any time.

Images: Tim Gauw