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How To Create A Follow-Up Survey For An Event

How To Create A Follow-Up Survey For An Event?

What Is The Best Event Registration Software

What Is The Best Event Registration Software?

If you’re tired of managing event registrations manually, you’re not the only one. Many top event planners feel the same and look for more efficient solutions on how to register guests.

That’s where event registration software steps in and saves you time.

However, with so many event registration software available online for conferences and nonprofits, choosing the right one can be daunting and time-consuming. Below, I will review some of the best and free ones to help you make a well-informed choice, so let’s dive right in.

What is the Best Event Registration Software: 17 Options

Managing your event’s registrations can take too long if done manually. That’s why you need good event registration software.

There’s a wide array of event registration software on the market, so you should choose carefully. Here’s a review of some of the best event registration software popular among event planners, so take a look.

1. Eventbrite

Most event planners opt for Eventbrite because it’s reliable. If you pick Eventbrite, you will obtain customizable registration pages and integrations with Salesforce, Mailchimp, and other tools. It’s also easy to use, so it’s perfect for beginners.

Finally, Eventbrite offers real-time analytics and reporting, so you can easily track your event’s attendance and ticket sales.

2. Cvent

Cvent has more features than Eventbrite and other similar platforms. You will get event registration, marketing automation, and website building.

Additionally, Cvent has a user-friendly mobile app where you can obtain event data and chat with other participants. It’s the perfect solution for larger events that need additional registration features.

3. Regpack

Regpack offers many customizable registration forms and payment options. Other great features include email communication with potential attendees and automatic waitlisting. If you opt for Regpack, you will also get reporting and analytics features.

4. Ticket Tailor

Ticket Tailor offers many features, including payment processing, customizable pages for registration, and attendee management. It’s one of the best registration software on the market because of the seating plan tool for reserved seating events.

Ticket Tailor also provides integrations with Salesforce and Mailchimp. It’s just perfect for event planners who want many customization options for their events.

5. Universe

Universe is a great choice for every event planner because it has various customization options, including branded ticket and registration page designs.

Other excellent features include waitlisting and crafting promo codes and discounts. So, if you’re searching for a simple solution for smaller events, consider Universe.

6. Bizzabo

If you’re in the market for a user-friendly, all-in-one event solution with plenty of features for event planners, Bizzabo can meet your needs.

If you pick Bizzabo, you will get various event registration, marketing, and website-building tools and features. Additionally, Bizzabo has a mobile app where attendees can find event information and interact with each other.

7. Accelevents

If you’re searching for a hybrid event platform with event registration tools, virtual event hosting, and networking features, consider Accelevents.

You will also get many customizable registration choices, such as custom questions and conditional logic.

8. Eventzilla

Eventzilla makes a great choice for event planners on a budget because it’s affordable and packed with many features. Some of the key features include payment processing, customizable registration forms, and attendee management.

Additionally, Eventzilla integrates with well-known tools like Salesforce and Mailchimp

9. ThunderTix

Another event registration software worth your time and money is ThunderTix. It’s very popular among event organizers because it’s feature-rich and easy to use.

With ThunderTix, you will receive payment processing, customizable registration pages, and email communication with potential attendees.

Moreover, ThunderTix offers check-in and ticket-scanning features for on-site events.

10. HeySummit

Like Accelevents, HeySummit is a hybrid event platform with plenty of features for event planners, such as event registration tools, virtual event hosting, and networking features.

You will also get payment processing, customizable registration forms, and integrations with well-known tools like Stripe and Zaiper.

11. Ticketbud

Like most event registration software above, Ticketbud offers helpful tools for event planners, including payment processing, customizable registration pages, and attendee management.

If you put your trust in Ticketbud, you will also get real-time ticket scanning and check-in tools for on-site virtual events.

12. Whova

Whova offers event planners pretty much the same features as other software. You will get event registration features, virtual event hosting, and various networking tools.

Moreover, you will get customizable registration pages and extra features, such as real-time analytics and waitlisting.

13. Wild Apricot

Wild Apricot is a bit different from other event registration solutions. It’s a membership management software with many event registration features, email marketing tools, and website-building options.

Attendees can also use the user-friendly mobile app where they can easily access data for the event. The app also has useful features for event organizers, such as waitlisting and custom pricing options.

14. JotForm

With JotForm, you will obtain many templates and customization options for your event registration forms.

Many event planners prefer JotForm over other event registration software because it’s easy to use, offers helpful features like payment processing, and integrates with Stripe and PayPal.

15. SignUpGenius

SignUpGenius is more than a simple event registration software. It’s also a volunteer management software that offers more features than other options on the market.

Impressive tools include creating custom registration pages, tracking volunteer hours, and scheduling shifts. You will also get payment processing and integrations with Stripe and PayPal.

If you organize events that depend on volunteer participation, consider SignUpGenius.

16. Constant Contact

Although Constant Contact is a popular email marketing software, you can still use this platform for managing your events. Constant Contact offers many event management tools, such as event registration and ticketing.

You will also get customizable registration pages, email communication with attendees, and payment processing. Finally, Constant Contact provides integrations with Eventbrite and Salesforce.

17. Splashthat

Splashthat can meet your event needs if you’re looking for a 2-in-1 event marketing and management platform.

This software includes many ticketing and event registration tools, website building, and email marketing features.

There’s also a mobile app where attendees can access information about the event. For event planners, this app provides real-time analytics and reporting tools.

It’s perfect for managing events that need a powerful brand presence and marketing.

What’s Your Pick?

When choosing the right event registration software, consider pricing and features. Also, pick a user-friendly platform that ensures a smooth and enjoyable experience for you as the event planner and your potential attendees.

So, start exploring your options today and step up your event planning!

What Follow-Up Messages Are Needed Before And After An Event

What Follow-Up Messages Are Needed Before And After An Event?

Sometimes, event planners organize a great event but don’t get as much attendance as they thought they would because they forgot to send reminders.

Other times, they have many attendees, but most express dissatisfaction because of a lack of communication. These things happen because event planners don’t send follow-up messages before and after their events.

So, you must take communication seriously when planning events.

If you’re new at event planning, don’t worry. This article will provide follow-up messages you can send before and after your event that can increase attendance and satisfaction, so let’s dive right in,

What Follow-Up Messages Are Needed Before and After an Event?

Planning and executing events requires time, effort, and resources; some do it better than others. However, the best ones don’t forget about communication.

Good event planners interact with their attendees before and after their events for multiple reasons, including ensuring audience and attendee satisfaction, improving future events, and more.

Here’s a list of follow-up messages you can send before, during, and after your event.

Follow-Up Messages Before the Event

Here’s a breakdown of the follow-up messages event planners usually send before the event. Below, you will find examples of the messages in the same order.

  • Save-the-date message: Message your attendees the event’s date, time, and place. It’s important to notify them beforehand so they can plan accordingly and prevent interruptions.
  • Invitation message: Once you know the exact date, time, and location, send your invitations to your target audience. Each invitation should include essential information, such as purpose and special requirements (RSVP, dress code, etc.). Finally, ensure they’re concise, easy to read, engaging, and personal.
  • Reminder message: As the event date approaches, send out a reminder to your attendees so they don’t forget about your event. This reminder can also help you build excitement for the event.

Save-the-Date Message:

Subject: Save the Date – [Event Name]

Dear, [Name],

We’re excited to announce that [Event Name] is coming soon! So, make your calendars for [Date] and join us at [Location] for a memorable experience.

Stay tuned for more details and information.

Best regards, [Your name/organization]

Invitation Message:

Subject: You’re Invited to [Event Name]

We invite you to join us at [Event Name], where you will have the chance to [list benefits/attractions/activities, etc.].

The event will take place on [Date] at [Location], and we would love to have you there.

Best regards, [Your name/organization]

Reminder Message:

Subject: Reminder – [Event Name] is almost here!

Dear [Name],

We hope you’re looking forward to [Event Name] as much as us. As a friendly reminder, the event is on [Date] at [Location], and we can’t wait to see you there.

If you haven’t already, RSVP to confirm your attendance.

See you soon!

Best regards, [Your name/organization]

Follow-Up Messages During the Event

Here’s a description of the follow-up messages event organizers typically send during the event. Below, you will find examples of the messages in the same order.

  • Welcome message: You can start the event with a welcoming message to greet your attendees and set the tone. A welcoming message will make everyone feel comfortable and appreciated. You can also use this message to share more information, such as instructions or housekeeping details.
  • Informational message: If something doesn’t go according to plan or you have updates to share with your attendees, you can send a short message explaining what’s happening. This will help ensure no one misses important activities, etc.
  • Social media message: You can upload photos, videos, and updates from your event on social media. Additionally, you can encourage your attendees to share their experiences on their social media profiles and use your event’s hashtag. This will help build engagement and excitement during and after the event.

Welcome Message:

Dear [Name],

Welcome to [Event Name]!

We’re thrilled to have you here and hope you enjoy everything we’ve planned for you. Before we start, here are a few housekeeping items to remember [list any important instructions].

If you have any questions or concerns, please don’t hesitate to ask our team members, who are always happy to help.

Thank you, and enjoy the event!

Best regards, [Your name/organization]

Informational Message:

Subject: Update – Change to [Event Name] Schedule

Dear [Name],

We wanted to let you know that there has been a change to the schedule for [Event Name]. [Provide details about the change and its impact]. We apologize for any inconvenience this may cause and appreciate your understanding.

Best regards, [Your name/organization]

Social Media Message:

Subject: Join the Conversation – [Event Name] Hashtag

Dear [Name],

Are you enjoying [Event Name]? Don’t forget to share your experience with us on social media using the hashtag [#EventHashtag].

We’d love to see your photos, videos, and posts and hear your thoughts about the event. Let’s make this a truly memorable experience!

Best regards, [Your name/organization]

Follow-Up Messages After the Event

Here’s a summary of the follow-up messages event planners usually send after the event. Below, you will find examples of the messages in the same order.

  • Thank-you message: After every event, you should send a thank-you message to all attendees, partners, speakers, and sponsors who made the event possible. Express your appreciation and gratitude for everyone’s support. Finally, you can say that everyone’s welcome at your future events.
  • Survey message: Every good event planner sends a survey after their event to collect feedback from their attendees about their experience. A survey message can help you understand what went well and what needs improvement. However, ensure it’s concise and easy to complete.
  • Follow-up message: After the survey, you can send a final message containing your gratitude for their time and support again and tell everyone how you plan to use their feedback to improve future events. This will help show your attendees that you take their feedback, time, and support seriously.

Thank-You Message:

Subject: Thank You for Attending [Event Name]

Dear [Name],

On behalf of [Your name/organization], we sincerely thank you for attending [Event Name]. Your presence and support contributed to making the event a tremendous success.

We hope you found the experience enjoyable and informative and that you will join us for future events.

Thank you once again, and we look forward to seeing you soon!

Best regards, [Your name/organization]

Survey Message:

Subject: Your Feedback Matters – [Event Name] Survey

Dear [Name],

We value your opinion and would appreciate your feedback on [Event Name]. Please take a few minutes to complete our survey, which will help us improve future events and better serve your needs. [Provide a link to the survey]

Thank you for your participation and support!

Best regards, [Your name/organization]

Follow-Up Message:

Subject: Updates & Future Events

We appreciate your participation and value your input in helping us improve our future events.

We carefully reviewed all of the feedback we received, and we’re pleased to let you know that your suggestions will be incorporated into our future event planning.

We’re excited to announce that we have already started planning for our next event, [Event Name 2].

We’ve taken all the feedback from you and other attendees and significantly improved the event program and activities.

We hope that you’ll join us again for [Event Name 2], which will take place on [Date] at [Location]. We’ll send out invitations soon, so keep an eye on your inbox!

Once again, thank you for your feedback and ideas. We couldn’t have done it without you, and we look forward to seeing you again soon.

Best regards,

[Your name/organization]

In conclusion, effective communication before and after your events can go a long way for event planners.

Interact with your attendees throughout your events to determine what you’re doing well and what needs improvement to improve your future events.

So, use the tips above and make your events successful.

Final Thoughts

The success of your events depends on your organizing and execution skills. However, it also depends on the communication and follow-up before, during, and after events.

Therefore, ensure everyone feels supported, appreciated, and well-informed before, during, and after your events by sending reminders, informational messages, surveys, and more.

You can turn your event into a more enjoyable experience with the right messages.

How To Follow Up On A Networking Event

How To Follow Up On A Networking Event?

If you attend networking events regularly but don’t follow up with the people you meet, you’re missing out!

Not following up with like-minded individuals you meet at networking events could result in missed business opportunities. So, go out there and contact the people you met at the last networking event.

If you don’t know how to follow up on a networking event, don’t worry. Below, you will find a list of helpful tips and ideas!  

How to Follow Up On a Networking Event: 10 Options

Networking events can help like-minded individuals connect, exchange ideas, and build strong business connections. So, if you’re ever invited to a local networking event, don’t miss out on the chance to meet new people that can benefit your career.

Moreover, don’t forget to follow up with the people you meet after the event. Otherwise, you can miss possible opportunities. If you don’t know how to reconnect with the people you met at your last networking event, here’s a list of helpful tips and ideas.

1. How About Sending a Personalized Email?

You can send the individuals you met a personalized email within 24-48 hours after the event. Thank them for their time, and include something specific from your conversation to help refresh their memory.

Sending a personalized email shows that you’re attentive to details, a good listener, and interested in further collaboration.

2. Find the Person on LinkedIn

Many professionals connect via LinkedIn. So, look up the name of those you met at the event on LinkedIn and send them a short message. Mention your last conversation and express your interest in further collaboration.

3. Schedule a Follow-Up Meeting

If you believe you had a good conversation with someone at the event, suggest meeting for a second time.

If you have the person’s number, email, or social media profile, reach out within 24-48 hours after the event and invite them for a coffee or lunch in a public setting.

This will show the person you’re serious about collaborating on future projects.

4. Exchange Valuable Information

If you come across a resource or article that you think would be valuable to the person you met at the event, share it with them over a message, email, etc.

This helps to present yourself as a good listener and a valuable resource. Moreover, it’s a great way to continue your conversation and pave the way for future collaborations.

5. Don’t Miss Out on Future Events

If somehow you lost contact with everyone you met at the last networking event, don’t worry. You can attend similar events and reconnect with those you met at the previous ones.

There’s a huge possibility the people who attended the previous event will attend similar ones.

However, don’t forget to write down their names, emails, or phone numbers this time.

6. Send a Handwritten Note

If you only have the person’s business or private address, you can send a handwritten “thank you” note. This personal touch can make a lasting impression.

Express your gratitude for their time and interest in staying in touch. Moreover, include your business card so the person can reach out.

7. Offer Your Insight and Help

If someone at the event was discussing their projects with you and you have experience in the field, you can offer your insight and help via phone or email.

This could help build your network and present yourself as a valuable asset.

8. Look Up Their Social Media Profiles

If you remember the person’s name and appearance, you can look up their social media profiles and send a friend request.

They will accept your friend request if they’re up for a collaboration.

9. Attend a Related Event Together

If you find new events related to your field that you think someone you met at the event would be interested in, invite them to attend it together.

This is a great way to catch up and deepen your connection.

10. Patience, Patience, Patience!

You can’t build strong and meaningful business relationships overnight. So, stay patient and don’t expect immediate results.

Staying in touch with the individuals you meet and providing consistent value will attract new opportunities in the future.

In a nutshell, following up after a networking event can help you build new relationships that benefit your career. Apply the tips above, and you will soon build a network that can help you achieve your goals.

How Do You Write a Follow-Up Letter After a Networking Event?

Writing a follow-up letter after a networking event can seem scary if you’ve never written one before in your career, but don’t worry.

With the following tips, you can write a follow-up letter quickly and easily:

  • Start with a simple greeting and thank the individual for their time.
  • Personalize your letter and mention something specific from your conversation.
  • Also, mention why you enjoyed your last conversation and how you can help each other’s careers.
  • Invite the person for a coffee or lunch to continue the conversation or suggest another way to stay in touch.
  • End the letter with a simple “Thank you” and your contact details.
  • Keep your message short and professional.
  • Finally, proofread your message before sending it.

How Do You Ask Someone to Connect After Networking?

Asking someone to connect after networking can feel scary. However, most individuals welcome new connections, so don’t be scared to reach out in the following ways:

  • Ask if you can exchange numbers or emails to stay in touch.
  • If you already have the person’s email, number, or address, send a personalized email, message, or letter referencing something specific from your last talk. Invite the person for a second meeting and close with your contact information.
  • Suggest connecting on platforms like LinkedIn.
  • Call the person and invite them for coffee or lunch in a public setting.
  • Invite the person to visit a similar event together.


Following up with people you meet at a networking event can help you turn a short talk into a meaningful connection that can benefit your career.

So, don’t be scared to reach out to the people you meet at these events in various ways and put yourself out there!

Remember that most professionals welcome new connections and would gladly accept your coffee or lunch offer.

Screening Survey Questions

Screening Survey Questions: How To Use and Analyze Them

Surveys may add diversity to data collection or collect feedback by targeting suitable participants, depending on the company’s purpose. To include an audience based on interests, characteristics, behaviors, or certain elements, you can use screening questions to pre-qualify and have only the suitable respondents. Read on to learn more about screening survey questions.

What Are Screening Questions?

Screening survey questions (or screeners) help identify potential research study or project participants. They help researchers determine the most suitable candidates to participate in the study.

The screening questions aim to collect accurate information about the respondent’s backgrounds to help determine their eligibility for the study. They help pre-qualify the suitable respondents from a large user pool and only collect their feedback for more accurate and concise results.

It’s essential to appropriately design these questions for quick and accurate assessments of whether an individual meets the study’s participation criteria.

Types of Screeners

The different types of screening survey questions or screeners are:

  • Behavioral: These are lifestyle queries to understand a person’s daily routine – behavior, attitudes, and decision-making process.
  • Industry-specific: To filter out those not tied to a particular business or eliminate participants who may be biased.
  • Demographics: Most common screeners include questions about age, gender, marital status, sexual orientation, ethnicity or race, etc.
  • Product/service-specific: Eliminates participants who aren’t eligible for a product/service; addresses those who will be buying your products/services.
Survey Questions

What Are the Benefits?

The use of screening questions includes the following benefits:

  1. Reduces survey costs;
  2. Helps you reach the relevant responders for a more reliable database;
  3. Eliminates respondent bias;
  4. Increases efficiency with faster response analysis;
  5. Improves respondent experience.

How To Use Them

Based on the specific needs of the research project and target population, tailoring the screening survey question types helps capture the most relevant information about a respondent efficiently.

Here are some essential pointers to keep in mind when using screening questions:

  • Understand the survey’s purpose and the intended audience.
  • Use clear and concise questions relevant to the topic without any overlap.
  • Use simple language that’s easy to understand. Avoid jargon or overly complex language.
  • Avoid leading or biased questions that could result in inaccurate answers owing to leading language or phrasing.
  • Use open-ended and multiple-choice questions to better understand the respondents’ experiences and opinions.
  • Avoid ‘yes’ or ‘no’ response options.
  • Provide adequate response options for each question.
  • Test the survey questions with a small sample group before launching it widely.
  • Ensure the confidentiality and anonymity of respondents.

To get the best response from your audience, consider providing adequate instructions at the beginning of the survey. It lets the respondents know the sort of answers you’re looking for.

It’s equally important to order the questions and options appropriately when designing the survey since it impacts how the respondents answer them.

Questions must focus on relevant demographic information like age, gender, occupation, educational qualification, etc., and other factors that may influence participation in the study (like health status).

The use of skip logic helps reduce respondent fatigue, only asking those who meet specific criteria to proceed with follow-up questions.

Analyzing the Questions

Once your screening survey is ready, consider its incidence rate before you launch it, implying how many respondents you need to validate your survey.

Incidence Rate

The incidence rate is the percentage of respondents who will pass the screening questions and qualify for your survey.

Incidence rate = (Number of people who pass the screening test / Total number of respondents) * 100

For example, if 100 respondents take your survey, 70 people pass the screening test, and 30 get disqualified; this gives a 70% incidence rate.

It’s a crucial factor to help determine how many respondents will take your survey. For a high incidence rate, send your survey to fewer people for the number of responses you need. However, send your survey to more people for a low incidence rate to collect more responses.

Screening Survey Analysis

Analyzing a screening survey response is easier than a typical survey response. Just filter out the total survey responses of the screening questions from the total survey completion responses.

Exclude anyone who fails the screening process from the rest of the survey process. The final survey responses will only include the responses from those who pass the screening process. 

Helpful tip: Keep an eye out for ‘maximizers’ who select several (or all) answer choices within screeners, seeking to maximize their chances of qualifying for a survey. Disqualify these maximizers to help reduce low-quality, fraudulent responses.


Whether you use open-ended, close-ended, multiple choice, or rating scale-type questions for a screening survey, the purpose must be to identify potential respondents.

A well-developed screener is beneficial to pre-qualify suitable survey respondents and improve your data analysis and the respondent experience. It only takes a short and simple survey to get relevant responses.

If you need any help creating a survey and collecting the data, don’t hesitate to turn to Survey Town!

How To Promote a Survey on Social Media
Survey Tips

How To Promote a Survey on Social Media & Get the Best Results!

Promoting a survey on the social media space shows that you value your audience’s opinions, providing them with an opportunity to share their thoughts. Social media surveys effectively engage the audience, drive traffic to your website, increase customer loyalty, and involve your customers in decision-making. Read on to learn how to promote a survey on social media effectively—discover the best platforms for promotion and a bunch of handy tips!

Social Media Channels To Promote Surveys

When it comes to promoting surveys, you can use several social media platforms:

  1. Facebook: the most popular social media platform;
  2. Twitter: a fast-paced network with to-the-point posts;
  3. LinkedIn: the most professional one and ideal for B2B surveys;
  4. Reddit: an online community with subreddits covering a bunch of different topics;
  5. Instagram: a popular visual platform great for promoting surveys with eye-catching graphics.

We’ll cover the top three options and explain how and why to incorporate them into your marketing strategy.


1. Facebook

With 2.96 billion monthly active users, Facebook is the most popular network and the largest online collection of socio-demographic information. You can either utilize its ad campaigns to reach a specific target group or post the survey invitation on your timeline.

Use Facebook in one of the following ways for the best survey promotion:

  • Promote your survey on your Facebook wall. Place a link to the questionnaire and a short and catchy post to grab the audience’s attention and interest.
  • Create a page for your survey research. Send the information to your friends to share further. 
  • Use Facebook ads to target an audience with a particular profile (like a specific age, gender, city, country, interests, etc.)

Helpful tip: Encourage the respondents to share the survey link. Ensure your questionnaire is optimized for mobile since many social media users only browse using their smartphones.

2. Twitter

After Facebook, the next most popular social media platform is Twitter, a micro-blogging platform with over 368 million monthly active users.

If you’d like to post short messages about your activities or latest events, it’s an ideal communication channel. It’s the so-called “SMS service of the Internet.” Most tweets can contain a maximum of 280 characters.

All you need to do is create a post on your profile along with the survey link in the ‘compose new tweet’ field and press the tweet button.

Helpful tip: Encourage respondents to retweet your study link so that you can reach even more people.

3. LinkedIn

LinkedIn, the social network for business people, has over 875 million registered users in more than 200 countries and territories worldwide.

It’s ideal for communicating and promoting professional services, products, engagement, and opinion exchange of people looking for professional development.

Create a short but engaging post and add your survey link. Explain what the survey is about and why it’s important before sharing it on your profile. Additionally, you can send it to particular individuals or groups and ask them to support you by sharing it.

Helpful tip: Use LinkedIn’s advertising platform to reach a larger audience.

Tips for Promoting Surveys on Social Media

Here are some helpful tips when promoting questionnaires on social media platforms:

  • Identify the target audience you want to reach with your survey and tailor it accordingly.
  • Create a compelling message to grab the attention of your target audience and encourage them to participate.
  • Use visuals like images, videos, and infographics to make your survey more engaging.
  • Leverage influencers with a large social media following in your niche to help spread the word about your survey.
  • Use hashtags relevant to the topic when posting on platforms like Twitter and Instagram.
  • Paid advertising options available on social media networks allow maximum reach.
  • Offer incentives or rewards like discounts, giveaways, raffles, sweepstakes, deals, or coupons to motivate participants to complete the survey. 
  • Monitor the responses closely and adjust the survey accordingly during the campaign, if needed.


Survey promotion allows marketers to improve their market presence and gather important data for their research study. By advertising through social media ads, you can reach a wider audience and gather more statistics. 

It can also help improve your marketing techniques by providing insights into what works best for attracting participants. Use the results of the surveys to understand your target audience better and try to meet all their needs.


Product Feedback Survey: Get Started With Surveys Now!

Whether you’re planning new products, growing your business, or succeeding in today’s competitive marketplace, product feedback surveys are the way to go. This type of market research helps measure customer satisfaction and identify areas of improvement before or after launching a new product. Keep reading to learn the nitty-gritty about product feedback surveys.

What Is a Product Feedback Survey?

A product feedback survey is essential for businesses to gain insight into customer satisfaction and product performance. It’s a comprehensive survey covering all aspects of the product—from design to usability—and providing data needed to improve products, services, and overall customer experience.

A product feedback survey comprises the following.

  1. Questions about customer satisfaction and how well the product meets their needs
  2. Insight into what features customers like or dislike about the product
  3. An understanding of how the customers use the product in different contexts and scenarios
  4. Feedback on potential improvements or changes that can enhance user experience
  5. Suggestions for new features to make the product more valuable and enjoyable for users

These provide valuable data to help make informed decisions about product design, pricing, marketing strategies, etc.

Why Is It Important?

Firstly, asking customers for feedback on their experience makes them feel important. Customers want to know that their opinions matter and that companies are interested in their feedback. When a company values its customers’ opinions, it shows that they care about their needs and wants, which builds customer loyalty.

Secondly, product feedback surveys help companies get ideas and insights for future product development. Customers can provide valuable information on what they would like to see in future products or services. This information can help businesses make informed decisions about what to add or remove from their product line. They can also take corrective measures and improve the overall quality of their products.

Lastly, surveys help you retain customers by focusing on the positive aspects and improving the shortcomings. By acknowledging the positive aspects of a product and addressing its shortcomings, companies can show customers that they are committed to providing the best products and services. This, in turn, can help companies retain existing customers and attract new ones.

How To Conduct the Survey

It’s crucial to keep user experience in mind when designing surveys, ensuring they’re easy to understand and complete quickly.

The questions should focus on specific aspects of the product or service being evaluated for the responses to be actionable and meaningful. Opt for open-ended questions toward the end of the survey.

When creating a product feedback survey questionnaire, thoughtfully craft it to ensure an unbiased response for accuracy and verifiability. Also, you must carefully analyze the responses to uncover trends or patterns indicating areas for improvement or growth opportunities.

Here are a few vital things to remember:

  • Identify the target audience for the survey.
  • Determine the type of feedback you need (like feature requests, usability, customer satisfaction, etc.).
  • Design clear and concise questions (to avoid confusing respondents or yielding irrelevant answers).
  • Offer incentives to encourage participation.
  • Ensure the data collection methods are secure and compliant with privacy regulations.
  • Keep the responses anonymous so that customers feel more comfortable providing sincere feedback without fear of repercussions.
  • Analyze results promptly to make informed product decisions.
  • Allow users to include additional comments or suggestions.
  • Use SurveyTown to design, conduct, and analyze your survey.

Helpful tip: Consider gamification of the survey to engage your customers and improve response rates. Use leaderboards, badges, or rewards, or even add a progress bar or a 1-10 indicator to show the customer’s progress.

Top Methods for Collecting Product Feedback

Among the various methods of collecting feedback, here are the most effective ones:

In-product surveySurvey pop-ups, feedback buttons, or slideouts appear on the users’ screens while using your product.
SMS surveySend a survey link and a message (inviting them to take the survey) to the users via SMS.
Email surveyShort or detailed questionnaires are sent via email to collect feature-specific feedback or measure users’ brand loyalty.
Website surveyUse feedback buttons, exit-intent surveys, slideouts, or survey pop-ups on your web pages.
Offline surveyNo need for an active internet connection; use Android or iOS devices.

Templates come in different forms, and any business can create its own template or use pre-designed ones and customize them. Examples of templates include star ratings, Likert scales, multiple-choice questions, and open-ended questions.

Sample Questions

Product feedback survey questions must be simple to understand and answer. Here are some example questions you can ask:

  • How likely are you to recommend our product to a friend or colleague? (1-10)
  • How likely are you to use our product instead of similar platforms? (1-10)
  • How easy is it to use our product? (1-10)
  • Using this product helps you accomplish your goal (Agree/Disagree)
  • Did our product meet your expectations? (Yes/No)
  • Which features of this product are most valuable to you?
  • How could we improve our product to meet your needs better?
  • What essential features are we missing?
  • What issues could you solve by using our product?
  • How frequently do you use this product?

The best product feedback surveys are those that are well-designed and easy to complete. Individuals should be able to provide their opinions quickly and easily without having to navigate through a complicated or confusing survey. Additionally, items should be clearly defined and explained so that customers can accurately rate their experiences.

Final Thoughts

In conclusion, product feedback surveys are immensely valuable for businesses trying to gather insights about their products and services from their customers. 

By creating well-designed surveys with clear questions and a user-friendly format, you can collect meaningful data and use it to improve your products and increase customer satisfaction and loyalty. 

So, it’s crucial to analyze the survey results thoroughly and take action based on the feedback. By consistently conducting feedback surveys and acting on the insights gained, businesses can build stronger customer relationships and achieve long-term success.

Also, don’t forget to try out our features and templates and make the best surveys in no time!