So, you’d like to send a survey. You’re ready to learn more about how people perceive your business and your products or services. Maybe you’ve even gone so far as to create a great survey.
Yet, something is holding you back.
If you’re like many of the businesses we talk with every day, you may be unsure where to find people to take your survey.
Today, we look at five cost-effective ways to get people to take your online survey. We’ll help you root out the best ways so you can get the best respondents to take your survey.
1. Send It To Your Email List
With more than 72% of adults in the United States voicing the preference that they prefer companies to communicate with them via email, you can rest assured that sending your survey to your email subscriber list is a good idea.
Simply create your survey and send it to your email list of people who opted-in to receive communication from you. You don’t have to send it to your entire list if you don’t want.
You might select a sample group or a specific niche of your email list. For example, if you are a retail golf company, and you want to learn what preferences men have when it comes to their golf shoes, you can skip sending it to the women on your list.
Tip: Personalize your email salutation. Emails with a personal salutation usually result in increased open rates which mean your surveys get reviewed more often.
2. Provide a Link on Social Media
Assuming that you have a good presence and an adequate following on Twitter or Facebook, or other social media platform, you can post links to your survey.
This is one of the quicker and more cost-effective ways to get your survey out to respondents. You might think about adding some disqualification questions. This helps you weed out your target audience.
Using the golf example above, you could disqualify people if they don’t play golf.
3. Offer a Prize
Another cost-effective way to get people to take your online survey is to offer them a prize. An example – email subscribers received a survey from their local grocery store with the offer that they’d be entered into a drawing to receive a $50 Amazon gift card for completing the survey.
Offering prizes or incentives for taking your survey is a great way to entice respondents without spending too much money.
4. Post It On Your Website
You can always post a link to your survey on your website or blog. You can post these links to ask questions of your website visitors. It’s a great place to post a survey about their experience with your website and their purchases.
5. Use a QR Code at Purchase
What is a QR code? It’s an encoded image that users can view on their smartphones. With this option, you would embed the survey link in the QR code. You can even create these codes online for free using your survey link.
If you have a brick-and-mortar location, you can embed the QR code on your receipts. For online purchasers, you can email the code.
Final Thoughts
Make it easy for participants to take your survey. Once you provide a link, take users straight to the survey. If you take them link-traveling, you’ll lose them.
Keep your instructions simple and only ask the questions you really want to know the answer to. (tweet this)
Lastly, before you create your survey, you want to identify your target audience. Decide who you want to take your survey. This helps you narrow down the pool of survey respondents.
Once you’ve decided on a target audience, you can decide which one of the five cost-effective ways you are going to use to get people to take your online survey.
You aren’t limited to just one avenue, though. You can use as many of these cost-effective ways as you’d like!
Surveys help you make the best decisions for your business. Are you ready to get started with your free Survey Town trial? Start with your free account today, and you can upgrade at any time.
Images: Lloyd Dirks
