One of the best ways to increase your survey response rates is to embed the questions right in your email marketing software.
Why does this increase your response rate? You see higher response rates because your respondents don’t have to leave their email to take your survey. They can answer it right in the virtual comfort of their inbox.
This is different than putting a link in your email, and it eliminates an extra step for survey takers.
In this article we look at why embedding questions gets more survey results.
Why are Response Rates Higher?
Response rates for emails with embedded survey questions are often higher for several reasons:
- As your respondent clicks to answer your question, they have already invested their time and are compelled to complete your survey. There is less chance of large dropout rates.
- Your respondents are more likely to answer a single question in your email than invest the time to click through to a long survey.
What is the Best Question?
Surveys embedded in emails generally see a much higher response rate than when you send a link to your survey. (tweet this)
Because of this, you want to ask the question that is the most important to your company. In many instances, this would be your Net Promoter question, “How likely are you to recommend our business to others.”
You’re sure to come up with other one-question surveys that fit your needs, but it’s a good idea to keep embedded surveys to no more than three questions.
Email is a powerful vehicle for your surveys. Nearly everyone checks their email, and by embedding your survey questions right in your email, you increase your chances of a response.
Embedding the survey reduces a perceived barrier to completing the survey. Your respondents can complete it immediately upon opening their email. They don’t have to click a link away from their email and take extra steps to complete your survey.
This is a bonus for your business and can help you learn more from your surveys while making it easier for your customers.
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