Although there are many, we listed the main pros of using a survey to collect data.

• It’s convenient. You can conduct a survey remotely online, via email, or by telephone, so it’s not geographically dependent.
• It’s time-efficient. You can develop and carry out a survey in significantly less time than other data-collection methods.
• It’s cost-effective. Focus groups or face-to-face interviews usually require more resources.
• It offers excellent statistical significance due to a large number of people answering any survey.
• Finally, if you use sites like SurveyTown, you can create any type of survey with any question type, automatically subscribe contacts to surveys, and see ratings in real-time reports.

Go through the following list to discover the cons of conducting a data-collecting survey. 

• It isn’t suitable for controversial issues since respondents may feel uncomfortable giving honest answers. Personal interviews would be a better match for such matters.
• Multiple-choice questions sometimes have a lower validity rate than other question types. Also, phrases like “somewhat (dis)agree” may have a different meaning to each respondent.
• The design isn’t flexible. You cannot change the survey questions or administering method throughout data gathering.
• Researchers must create questions for the general population, and generic questions aren’t always suitable for every participant.