According to one study, 80% of consumers are more likely to make a purchase when the brand offers a personalized experience.
Sending surveys to your customers as they navigate their way through your funnel is a terrific way to personalize their journey with your company.
In this article, we look at how using surveys to move customers through your funnel is beneficial for your business.
By customizing your content, message, and recommendations to your audience, the more likely they are to complete the sale.
One way you can further a customer’s journey through your pipeline is with surveys. They are a powerful tool for your marketing team as these surveys show you where your funnel might falter and where it succeeds.
Sending marketing surveys at various points in your funnel provides you with actionable insights about your customers. You’ll learn more about what they’re looking for and what might be a pain point for them.
By using surveys at various touch points in your funnel, you can connect with your customers at different times so you can fine tune your marketing.
Your first step to using surveys to move customers through your funnel is to create a comprehensive survey strategy. (tweet this)
By using surveys at different times in your marketing funnel, you’ll do the following:
- Encourage the lead faster. A one question survey can help you understand what part of the decision making process your potential customer is in.
- Increase your communication quality. A survey can help you learn why your customer landed on your website, so you can then show them just what they are looking for.
- Drive conversions. Surveys at different funnel stops help you convert more leads.
Surveys can really drive your lead generation by helping you personalize your customers’ journey. A customer oriented approach like this provides a personalized experience that sets you apart from the competition.
Surveys help you make the best decisions for your business. Are you ready to get started with your free Survey Town trial? Start with your free account today, and you can upgrade at any time.
Image: YIFEI CHEN on Unsplash