survey respondents

How to Use QR Code to Get People to Your Survey URL

Survey Tips

You’re ready to send a survey to your restaurant customers, and naturally you want as many responses as possible. You know the more responses you receive, the more valuable your data.

So, how can you increase your survey response rates? The answer is to send your survey out in as many digital ways as possible. (tweet this) Many people send out their survey link (URL) via email, SMS text messaging, social media and their website. Yet, there’s another way.

This unique way is using a QR code, and it makes survey responses super easy for your customers.

Let’s look at how to use a QR code to get people to your survey URL. First, let’s define the QR code.

What is a QR code?

A QR code is a code the camera on your smartphone reads. It consists of an array of black and white squares. Store within these squares is your chosen URL or other information.

QR stands for quick response.

Basically, they’re a two-dimensional barcode that stores information. Many marketers use them to direct customers and their target audience to online content. You can use the QR code to direct customers to your survey link.

When someone scans your QR code with their camera smartphone, it will bring up your survey form. People can then fill it out and submit their response.

You can store up to about 7000 digits or 4200 characters, including punctuation marks and special characters on your QR code. This means you can use words, phrases, and internet addresses, too.

How Do I Create a QR Code?

It’s easy to create a QR code.

You simply need to find a company online that generates QR codes. Generally, you’ll want to pay for this service, especially if you’re generating a lot of clicks.

You choose the type of code you want, enter your data, and select “create QR code.” Then, the system asks you what format for your QR code, and you download the file.

Afterwards it’s easy to share your QR code on receipts in your restaurant, flyers, emails, text messages, and more.

How Does a Customer Use the QR Code?

Again, this is easy.

Your customer just scans the code with the camera on their smartphone. Most phones these days don’t need a scanner app because their camera is fully capable of reading the code. If they have an older phone, they can download an app.

Once your customer scans the code, the link to the restaurant survey opens up.

Now let’s explore some best practices for telling your customers about the QR code.

How Do I Share the QR Code?

You’ll find multiple ways to share the survey link to your customers through your image code.

First, you can add it to your printed receipts. Just be sure to add a bit of text with it to tell your customers why it is there.

You can always add the code to your table tents. This gives you ample space to provide a nice background image with your code. You can also use this space to tell customers why you are surveying them. In addition, you can tell them about the perk they get for completing the survey.

Next, you can include the code on your to-go menu or even your to-go packaging. This helps you send your survey to customers who aren’t dining in.

Tell People What the Code is For

You wouldn’t welcome guests into your restaurant and not provide them a menu. So, you don’t want to throw out a code without telling people what it’s for.

Your restaurant guests should know exactly why you want them to scan the code. This is important because your guests can’t look at those squares and know what you want of them.

Tell your guests to snap a photo of your code to take a quick survey.

You may even offer them a coupon for a free appetizer or other sort of discount or reward for taking your survey. This gives them an extra reason to take the survey.

Make Sure Your Survey is Mobile Friendly

Your restaurant diners are scanning your survey on a mobile phone, so make sure your survey is responsive to screen size as well.

You definitely don’t want to send your mobile guests to a survey built for a desktop computer.

The response rates will most certainly be better if your survey is mobile friendly. If not, you risk rapid dropout rates.

Don’t Resize the QR Code

You really don’t want to adjust the image size of your QR code, or you may break it. When you resize it, you change the dimensions of those little white and black squares, and you also reduce the white space between them, leaving your code unreadable.

Many generators will let you pick image size, and this is your best bet.

Test Your Image

Before you send your survey through a QR code, you want to test the code on multiple devices.

What if you found out it works on Android devices but not iPhones? Test your image to make sure it works on different devices and different browsers.

Final Thoughts

Gathering feedback about your restaurant has never been easier than using a QR code to get people to your survey URL.

As with any surveys, do make sure to thank your customers, send them their promised reward, and follow up with your results.

One of the most important aspects of collecting survey data from your restaurant guests is reporting on the data and then telling your customer what you’re going to do about it.

For example, if the majority of your customers tell you your service is bad, send out an email to your respondents and tell them how you are going to change it, asking them to give you another chance.

On the other hand, if you send a link to a Net Promoter Score survey, and your results are very positive, send an email thanking your customers for their loyalty.

By using a QR code, you increase your chances of more survey data so you can respond to the needs of your customers, increase retention, and the profits of your restaurant.

Surveys help you make the best decisions for your business. Are you ready to get started with your free Survey Town trial? Start with your free account today, and you can upgrade at any time.

Images: Mitya Ivanov on Unsplash

The Importance Of Employee Reward And Recognition

Survey Tips

You know the importance of sending surveys to your customers. Most likely you do this because you are dedicated to improving your customer service.

Yet, the only way your business will shine is if customer service is part of the very fabric of your company. For this to happen, it must start with you, and your employees must buy in. (tweet this)

In other words, you can do all the advertising in the world, send surveys on a regular basis, and if your team isn’t on board, things will be tough.

One way to encourage your staff to provide the best service is to incentivize your managers and your team for good reviews. Let’s look at the importance of employee reward and recognition.

Reward Employees Named in Surveys

Let’s say a survey respondent names one of your employees positively in a survey. Consider rewarding your team member for the mention.

For example, you might give them a gift certificate, Friday afternoon off, or a small bonus.

Set Goals

If your first survey garnered less than perfect results, set a goal for your staff.

For example, if you send a Net Promoter Score survey, and it comes back on the low-end, set goals for each quarter. Your goal might be to raise your score by one-two points each quarter.

Then, if your team meets the first quarter goal, they get a reward. If they meet the second quarter goal, they get another, and the same for quarters three and four.

If all four goals were met, consider a bigger reward and recognition at the end of the year.

Get creative. Ask your employees what might motivate them, and then set the rewards in motion.

Final Thoughts

Providing the best customer experience possible is what sets businesses apart in the 21st century, and surveys help you uncover valuable data to do this.

Get your employees on board by rewarding and recognizing them for your positive surveys.

Because the happiness of your customers stems directly from the contentment of your employees, you’ll find that actively engaging them in the process helps drive business and your overall growth.

Surveys help you make the best decisions for your business. Are you ready to get started with your free Survey Town trial? Start with your free account today, and you can upgrade at any time.

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7 Proven Methods You Can Use to Get Customers to Answer Your Survey

Survey Tips

You want to grow your business and provide the best experience to your customers. You know that happy customers mean repeat business and new customer acquisition as well.

To accomplish your business goals, you want to use an important marketing tool – the customer survey. Securing customer feedback is crucial to growing your business.

Smart businesses know that sending surveys helps you gain valuable information to propel your business forward. Plus, surveys are easy and affordable to create. (tweet this)

You’ll find there are a few tricks to sending surveys that get responses. In this article, we look at seven proven methods you can use to get customers to answer your survey.

#1: Make Customers Feel Special

Since you want people to complete your survey, you have to make them feel special. How do you do this?

You want to show you genuinely appreciate your customers’ participation in your survey.

There are various types of messaging to use in your survey that accomplish this, and here are two suggestions:

  • Use the subject line: “We want to know what you think.” This immediately sets the tone and lets your customers know that you really want to know their opinion on your products, services, or customer support. You might then elaborate a bit and tell your customers how their feedback will impact them and your business.
  • Or, use this subject line: “Please take a short five minutes to complete this important survey.” With this sentence, you tell your customers up front how long your survey is going to take them. Five minutes is a good length because most people have that amount of time to spare. Be sure that you have had sample subjects take your survey, though. You don’t want to promise five minutes when it is really 10. Don’t forget to thank them as well. Always remember that shorter surveys are better.

#2: Provide an Incentive

You can try the above tactics, but if they aren’t working for you, try something different in your next survey.

Offer your customers an incentive to raise your survey completion rate. Here are a few examples:

  • Offer a discount at the end of the survey. For example, you might provide a 15% off coupon for their next shopping trip.
  • Give your customers a gift certificate at the end of the survey – $10-15 is a nice range.
  • You can also offer a drawing as an incentive. For example, “Enter our survey and be entered into a drawing for a $100 gift card.”

Whatever incentive you offer, make sure you know your target audience. It should appeal to a broad range of your respondents.

#3: Use Multiple Channels

Sometimes businesses make the mistake of only sending surveys through one channel.

For example, if you post a link to your survey on Facebook, you won’t necessarily reach all of your customers. Some of them might not even use the social media platform.

The easiest, and usually the best way, to send surveys is through your survey provider or in other instances, your email marketing service provider.

If you have your customers’ email addresses, this is the most reliable way to get your surveys in front of your customers.

Next, you might consider posting your survey through your social media channels and putting it on a landing page on your website. You can also send survey links through SMS.

How does all of this help? It ensures that your customers will see your survey. If they ignore the first notice, but they see a link to the survey three more times, they might just click and complete it.

#4: Keep Your Survey Short

How long is too long?

Research shows that survey length is one of the most important thing respondents consider when completing your survey and accounts for many drop-outs.

As a rule of thumb, keep your surveys under 10 questions. For most surveys one-three is the ideal amount.

The last thing you want is your survey drop-out rate to increase because your survey is too long. Show your customers you appreciate their time by keeping your survey short.

It should only include the questions that you are actually going to act on in the near future.

#5: Be Timely

You want to send your customers their survey the same day they made their purchase or used their services.

It’s best if the experience is fresh in their mind because they’ll be more likely to complete your survey. If they can’t remember their experience, they might provide you with inaccurate feedback.

#6: Know the Goal of Your Survey

Before you even begin putting your survey together, you want to make sure you know the goal.

Perhaps your goal is to find out if your customers would recommend you business. Your go-to survey is the Net Promoter Score survey.

Or, your goal might be to find out how your customer liked the product they purchased. This is a short survey with detailed questions.

Next, you want to tell your customers up front what you’re going to do with the information. And, after the survey, when you’ve formulated your plan, email your customers and let them know the actions you’re going to take.

This helps them feel appreciated once again.

#7: Personalize Your Survey Email

Your customers expect you to know who they are.

According to a survey, when you send emails with personalized subject lines, your customers are 26% more likely to open them.

When survey respondents see their name in print on their screen, there is a subtle nod that encourages them to complete your survey. The human touch works when it comes to increasing survey response rates.

Consider using their name in not only the email subject line but the body of the email as well.

Final Thoughts

Now that you know the seven proven methods you can use to get customers to answer your survey, you’re ready to create your first survey.

You are also well on your way to understanding your customers’ needs and wants better so you can refine your products and improve your customer service.

By taking the time needed to create the best survey possible, you have a better shot at more responses which is just what you need to improve your business.

Surveys help you make the best decisions for your business. Are you ready to get started with your free Survey Town trial? Start with your free account today, and you can upgrade at any time.

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