In today’s competitive landscape, the single best thing you can do is provide customer service that goes above and beyond at every step in your customer’s journey.
To provide this top-notch service you have to know what your customers want. The best companies understand their customers, know what these customers want, and provide it to them.
In this article we look at three things your customers wish they could tell you. Why is this important? It’s vital to the success of your business because once you understand the gold nugget of what your customers want, you can give it to them.
How can you get this information? You can use surveys to bridge the consumer communications gap. Here’s what your customers wish they could tell you.
#1: The Way You Treat Them is Most Important
Your customers want to be treated well. With nearly 55% of consumers saying they have higher customer service expectations today than a year ago, you can see how important it is.
Customer service is the number one reason they return to do business with you.
#2: They Will Pay More for Customization
Your customers want a personalized customer experience, and they are willing to pay more for it. Your customers want you to show them you really value them.
Follow up with customers. Follow their experience from the beginning to the end. Send them targeted emails.
#3: They Will Share My Bad Experience
Finally, your customers want you to know that if they have a bad experience with your company, they will share it with others. (tweet this)
They might tell friends and family, share about it on their social media platforms, and leave negative Google reviews.
You can keep this from ever happening though, by knowing what your customers want and need.
Final Thoughts
Now that you have sent out your surveys to help you bridge the consumer communications gap, and you have some insight into the three things your customers wish they could tell you, you can take this information and turn it into a marketing opportunity. Use it to attract and retain customers and use it to improve your customer service.
You now know what it takes to grab and keep your customers’ attention, so use it to increase your revenues and beat out the competition.
Surveys can help you get valuable data about what your customers wish they could tell you. You can then use this feedback to improve your business. Are you ready to get started with your Survey Town account? Start with your account today.
Image: bruce mars on Unsplash
