Surveys help you learn what your current and potential customers want when it comes to your services and products. They help you gauge customer loyalty and customer satisfaction.
But did you know you can also use surveys as reselling tools? To help you, let’s look at four ways to leverage surveys as your reselling magic wand.
#1: Use Surveys with New Product Launches
Do you know if your products and/or services meet the desires and wants of your target audience? Are you thinking about launching a new product or service?
It’s important to know what your customers are looking for. Does what you’re thinking about offering meet their need? If the answer is yes, that’s great. If it’s no, then you have a problem.
This is where surveys come in. You can simply ask your targeted customers if they need or want what you’re offering. This might come in the form of a pre-sales survey.
A pre-sale survey helps you streamline your lead generation process. It helps you find just the right customers for your products and services.
Once you have this data, you can target the right audience with your products and increase your sales.
#2: Use Surveys with Customers Who Leave
Most business owners know that keeping current customers is much cheaper than finding new ones. So, it makes sense to learn why your customers are leaving and purchasing from another merchant.
One way to retain customers is to learn why it is they left. This is where the exit survey comes in.
The exit survey for people who’ve purchased from you is a simple survey. It often has one question on it, “Why did you leave?”
You can also use the exit survey on your website to learn why a potential customer left without purchasing. You can entice them to complete it with the promise of a special offer.
Learning why people are leaving your business is an integral reselling tool.
#3: Use Surveys for Market Research
You can use market research as another reselling magic wand to grow your business.
You can learn about the condition of your business, gain insights on the competition, and find out what your customers are thinking using surveys.
Market research surveys will help you uncover the buying habits, behavior, and preferences of both your current and potential customers. With this survey data in hand, you can craft your marketing strategy and position your products and services for the most sales.
Market research surveys will also give you insight into what your competition is doing. The survey will show you what customers like and what they don’t.
Consider asking some additional questions pertaining to the competition. This might look like, “What makes us different from XY brand?”
#4: Use Customer Experience Surveys
Competition is everywhere, from the community you live in to the digital arena. The best thing you can do is offer the best customer experience possible.
Your customers want an ideal browsing experience whether in your brick-and-mortar store or on your website. They want top notch customer service at all times. (tweet this)
This means you have to make their experience with you as seamless as possible.
You can use a customer experience survey to gauge whether or not you are succeeding and where you can improve.
Even showing a little bit of improvement is a reselling magic wand.
Consider leveraging surveys through email and social media. You want to also consider leaving them right on your website where more people might see them.
By creating a thoughtful survey strategy, you can learn a lot about your customers. You can leverage your surveys as your reselling magic wand to help increase your revenue.
Survey tools help you interact with a large number of current and potential customers. Regular surveying keeps them top of mind and helps you learn where you can improve products, services, and the overall customer experience.
Leverage surveys today to enhance your business’ marketing strategies for regular growth.
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