survey data

How To Filter Survey Reports

Survey Tips

When you conduct a survey, you may want to look at your survey from several different angles. Filtering your results can help you do this.

In this article, we look at how to filter survey reports into your report so you can segment your respondents according to how they answered your questions.

Slice and Dice the Data

Using filters in SurveyTown, you can get multiple views of your data by going to the Reporting Tab and using “Filter Results.”

This allows you to compare results based on different groups of respondents. By clicking on “Filter Results,” you can view various data. Simply go step-by-step and choose various data points to filter your responses.

Not only can you filter data by responses, but you can filter it by age, demographic, gender, ratings and more. You will have had to ask for this information in your survey, though, to be able to filter it.

It’s often helpful to explore the similarities and the differences between subgroups in your audience. This helps you identify your strengths, weaknesses and even opportunities. (tweet this) For example, you may find audience members of a certain age rated you five stars when you only expected three of this particular group.

Finally, here are a few suggestions for filtering your survey results. You can filter by:

  • Survey status
  • Response date
  • Question Answers
  • Age and/or Demographics
  • Survey Link – where they accessed your survey

Final Thoughts

You’ll find filtering your survey results beneficial for several reasons.

First, it provides you with more in-depth data and reports on how certain parts of your target populations answered specific questions. Second, filtering your results let you segment your respondents for further communication.

For example, you might filter all the people who answered question number three negatively and send them a follow-up email to try and make things right. Or, if you asked a question pertaining to a potential new product, you could filter out the responses that indicated they’d like to learn more.

Ready to get started filtering your survey results? Head on over to SurveyTown.

Surveys help you make the best decisions for your business. Are you ready to get started with your free Survey Town trial? Start with your free account today, and you can upgrade at any time.

Image: rawpixel.com on Unsplash

The Pros & Cons of Letting Survey Takers Remain Anonymous

Survey Tips

You’ve created an engaging survey and paid attention to all the best practices. It’s time to send it out, and suddenly you aren’t sure what to do.

Should you require respondents to leave their names, or should you let them remain nameless?

In this article, we look at the pros and cons of letting survey takers remain anonymous.

Pros of Anonymous Surveys

You’ll often find that anonymous surveys can provide for more honest feedback.

The nature of a nameless survey means that respondents can answer freely without fear of reprisals or embarrassment.

Anonymous surveys work well for topics that are deeply personal and allow people to respond openly and honestly.

Cons of Anonymous Surveys

On the flip side, anonymous surveys may be less specific. You may find that if negative feedback is involved, it’s broad-based because you can’t follow-up to learn more.

In addition, if the survey is anonymous, you might not have a frame of reference for the respondents’ complaints, so you can’t be completely sure of the whole picture.

Another negative is that respondents don’t have to “own” an anonymous survey. If they have to give their name, they must also be able to stand behind their feedback and defend it.

Without ownership, your data may not always be accurate.

Final Thoughts

Once you’ve weighed the pros and cons of letting survey takers remain anonymous, you can decide which route to take.

If you’re on the fence, consider letting your survey takers decide. Give them the choice of answering their questions openly or anonymously. Do this at the start of the survey for the best results.

Finally, if you’re wondering about survey results, a university study shows that non-anonymous survey respondents are more likely to provide extra detail in their responses as opposed to anonymous responders.

This also shows that feedback quality actually can improve once the anonymity is removed. (tweet this)

Surveys help you make the best decisions for your business. Are you ready to get started with your free Survey Town trial? Start with your free account today, and you can upgrade at any time.

Image:  Daniel Montiero

9 Tips For Creating An Engaging Survey

Survey Tips

Let’s face it, most surveys are boring, and many aren’t created with the respondent in mind.

Many companies want to learn something quickly, and they don’t often spend the time to create an engaging, thought-provoking survey.

This means higher drop-off rates for the surveyor, and this isn’t a good statistic for the endgame.

To help you make surveys that are attention grabbing, and attention holding, let’s look at five tips for creating an engaging survey.

#1: Be Relevant

What’s relevant to you might not be relevant to your survey audience, so you want to make sure you know exactly who you’re sending your survey to.

For example, if you are crafting a survey about swimming pools, and you want to know why people would or wouldn’t put a pool in their backyard, you don’t want to send the survey to apartment dwellers.

Your relevant audience is homeowners.

Another way to stay relevant in a more upbeat, hip way is to research trending hashtags that have some relation to your business. Then use that information to craft a survey title and/or questions that hook your audience and makes them want to complete your survey.

#2: Be Timely

Your customer purchased from you two months ago, and you wait to send a survey about their checkout experience.

Most busy people aren’t going to remember your checkout process (unless there was something memorable – good or bad) two months afterwards.

Stay in the moment and be timely with your surveys for the best engagement.

#3: Be Visual

The digital, social media age means that visuals matter.

You can bet your respondents are going to drop off if your survey is visually unattractive.

Things to think about include your background color scheme, font colors and font choice and any embedded images. 

#4: Be Mobile Friendly

Mobile usage is significantly higher than desktop usage, and Americans spend nearly 90 hours per month on their smartphones.

This is why the most engaging surveys are mobile-friendly. Make it simple, fast and easy for your respondents to complete your survey from the comfort of their phones.

Make sure your survey functions just as well on the mobile phone as it does the desktop computer.

Your mobile surveys can help increase engagement and response rate.

#5: Be Thoughtful

When creating your engaging surveys, make them convenient to complete. This means emailing them, posting them and/or embedding them on your Facebook pages, adding them to Twitter and including them on your website.

Making the survey convenient for your respondents shows you are thoughtful and concerned about the usability.

#6: Be Shareable

Once you’ve got your creative, unique and engaging survey, you want to make sure its shareable. (tweet this)

Include social sharing links at the end of the survey so your respondents can share the survey and their results.

Allowing people to share their results on social media means you’ll get even more responses.

#7: Be First

Another tip for creating an engaging survey is to use the first person in your questions. This immediately draws the respondents in and subconsciously keeps them going.

Using the first person creates a psychological response, and makes the survey easier for people to complete because they can immediately imagine themselves in the question. 

#9: Be Logical

Our final tip is to use conditional logic.

To really engage the respondent, tailor subsequent questions from answers to earlier ones.

You can skip questions, add questions based on answers and even route your users to different URLs based on their answers to survey questions. 

Final Thoughts

Whether you’re sending surveys to multiple audiences that might include your customers, target audience, employees or industry leaders, your goal is to get valuable data.

This means you need to create an engaging survey that keeps respondents looking towards the next question.

Try some of our tips today and see if it increases your survey engagement response rate. Test your questions and fine tune as necessary.

Surveys help you make the best decisions for your business. Are you ready to get started with your free Survey Town trial? Start with your free account today, and you can upgrade at any time.

Image: rawpixel.com on Unsplash

The Art Of Asking The Right Questions

Survey Tips

Interestingly, to get the answers you seek, you first have to ask the right questions. In fact, this is the goal of effective communicators and data collectors.

To help you get the best survey responses, we look at the art of asking the right questions.

Ask Open-Ended Questions

One of the best ways to ask the right question is to pose an open-ended question to your survey respondents.

If you really want an honest answer to your question, you want to ask a what or a how question. For example:

  • What do you think of product x after you’ve used it for several weeks?
  • How do you feel our team met your service needs?
  • How can we change the product to better meet your needs?
  • What do you think of your interaction with our sales team member?

You don’t want to ask leading questions that prompt a respondent to answer in a specific way. Instead, use the open-ended question to elicit the most honest, thoughtful answers.

Ask Purposeful Questions

Another trick to asking the right questions is to be purposeful in your survey.

Don’t just ask questions for the purpose of asking questions or filling your survey. Sometimes asking one-three questions is enough, especially if you’re asking the right ones.

You should only ask questions that provide you more information and a better understanding of how your products, systems and team are doing.

It’s imperative that you only post questions that you intend to take action on. 

Final Thoughts

To master the art of asking the right question, simplicity is a good rule of thumb.

This helps you communicate effectively and gather the most useful data.

Ask only what you really need to know and explain your question in the most succinct way possible.

This ensures you end up with actionable data so you can use your survey responses to improve your business. 

Surveys help you make the best decisions for your business. Are you ready to get started with your free Survey Town trial? Start with your free account today, and you can upgrade at any time.

Image: Ashes Sitoula on Unsplash

3 Ways To Use Survey Data To Better Target Customers

Survey Tips

Targeting the right customers at the right time is essential to your company’s marketing plan. (tweet this)

To build an effective marketing strategy, you have to know the best ways to reach your customers as well as the right information to provide them.

When you start putting together your marketing plan, you begin by making decisions on who you think your target customers are, and then you put some time into gathering and analyzing their habits. This begins with the survey.

Using a survey to find out more about your target audience is a cost-effective way to change the game plan and increase your business growth.

In this article, we look at three ways to use survey data to better target customers. First, let’s look at why the survey is a good option.

Why Survey Target Customers?

It’s hard to connect with people if you only think you know what they need. There’s no need to guess any longer. Use a survey to effectively connect with your customers.

When you survey your current customers as well as members of your target market, you learn what they need and want. You learn how to better present your products and services.

You also learn where you might be lacking and how to improve.

Survey a large group of people, but stick to those you think might have some interest in what you’re offering. You can then use their data to better target new customers.

Once you know more about your target market, you can go about marketing to them.

Let’s look at a few ways to use survey results to help you further target contacts:

  • Integrate survey results with email list management
  • Improve customer retention rates
  • Incorporate results into your CRM

Email List Management

An added benefit of sending your customers surveys is that you let them know you really care about what they want and what they think.

Once you get your survey results back, you can use that data to segment your email list and send the right info to the right people at the right time.

You can also use the survey data to build better email campaigns. You can make them more specific and relevant to the people on your list.

This means people are more likely to open, read and click through your email campaigns.

When you gather vital data through your surveys and segment your lists, you can highly target your messages to subscribers, providing them the information that benefits them the most. In turn, you see a greater return on your investment.

Customer Retention

You can increase your customer retention rates by analyzing your survey data. Survey them to learn what they like and what they wish you’d do differently.

Here are some ideas to get you started. Survey your customers with these questions to learn where to concentrate your customer retention efforts:

Ask them what they link about discounts. Survey them to find out how big they’d like to see the discounts and how often. Ask them if they’d like a perks program that includes coupons or freebies. Find out if a loyalty rewards program would incentivize them to stick with you.

This takes all the guesswork out of your retention program. You may think you know what they want, but you won’t know for sure until you ask.

Ask them what new products or services they’d like to see. Once you know what their needs are, you can provide them just what they require.

This encourages them to stick with your company and lets them know you care what they need.

Ask them what they think of your service. The fastest way to lose a customer is with bad service. In fact, according to one source, 78% of consumers have bailed on a transaction or not made an intended purchase because of a poor service experience.

Knowing that 12 positive experiences are needed to make up for one unresolved negative experience shows just how important your service is.

You can’t be involved in every transaction, so the only way to know for sure what your customers think is to ask them. Surveys give your customers the opportunity to open up and share their experiences, giving you the chance to improve where needed and increase customer retention rates.

CRM Software Usage

Did you know you can use survey data in tandem with your CRM (Customer Relationship Management)?

How well you use your CRM is completely dependent on how much you know about your customers and your target market.

The more you know, the better the relationships you can create.

Surveys are a great way to maximize the data you use in your CRM to make it really work for your business.

When you combine your survey data with the automated benefits of your CRM, you can use your market research to build sales strategies that work better for your business.

Surveys can help you qualify your leads better because you learn more about what makes your customers tick. You can gather demographic information as well as their interests and needs.

Survey data helps keep your contact information fresh and relevant while helping you further segment your customers for the best in targeted information.

You can also use your survey data to catch any problems before they get worse. You do this by integrating your CRM software with online surveys. This helps you automate feedback to your customers at various touch-points.

Consider surveying them after they purchase, following a customer service call, when they cancel your service or return a product, or when they buy again.

You’ll have a better grasp on your strengths and weaknesses using this survey data to use your CRM better.

You can also send automated replies when customers give you negative survey feedback. Consider an “I’m sorry” message to make your customer feel better.

Final Thoughts

You’ll find there are many ways to use survey data to better target customers.

It can only help jump start your marketing strategy and help fill in the questions you might have about your target audience.

Use your surveys to enhance your email marketing, customer retention efforts and your CRM, and you’ll end up with happier, more engaged customers who truly appreciate your business.

Surveys help you make the best decisions for your business. Are you ready to get started with your free Survey Town trial? Start with your free account today, and you can upgrade at any time.

Images: William Iven