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Survey Tips

How to Customize Your Surveys Using Logic & Action Techniques

While you can create a simple survey with several questions and send it out to your customers, you can customize your survey for even better data.

By applying logic and action techniques, you can customize your survey and enhance the features of your survey to manage the quality of your data. (tweet this)

By creating a logic flow, you can design your survey with actions and techniques that define what should happen in certain circumstances to customize your survey.

In this article, let’s look at how to customize your surveys using logic and action techniques.

What are Logic and Actions?

When you use Survey Town surveys, you can ask your customers questions. Once they answer them, your survey can then direct them to take specific actions based on their answers.

For example, if you ask a person if they are using Service A, and they say yes, you can direct them to one kind of question. If they answer no, then you can lead them to another question.

Your survey behaves in a logical manner sending customers to particular places. In addition, with logic and action techniques, you can also set your survey to let you know when our respondents answer a question in a specific manner.

How Do Logic and Action Techniques Help?

Consider the customer loyalty-related survey.

Let’s say you send out a Net Promoter Score survey to measure the state of your customer loyalty. For those respondents who end up being your detractors, you can set actions to notify you when customers choose scores, labeling them detractors.

With our program, you can also customize the email alerts when someone answers a question a certain way. Then you can send emails to the people responsible for your customer service, letting them know all the details of the respondent’s answers.

Then they can then reach out to your customers to create a better overall customer experience. Ultimately, you can help turn detractors into promoters using logic and action techniques.

Final Thoughts

The benefits of using Survey Town are many.

You can enhance your results and your customer service by customizing your surveys using logic and action techniques. With this extra data on hand, you can improve your overall customer experience.

Get helpful customer feedback and learn what they need and want. You can then use this feedback to enhance your business. Are you ready to get started with your Survey Town account? Start with your account today.

Image: Leon on Unsplash