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Survey Tips

What Kind of Data Can You Collect Using Surveys?

Researchers collect various types of data using surveys; here’s the most common classification:

  • Demographic data: race, age, gender, education, income, employment status, etc.
  • Consumer data: purchasing habits and brand preferences.
  • Health data: physical health status and healthcare utilization.
  • Psychological data: personality traits, cognitive processes, and emotional states.
  • Attitudinal & behavioral data: opinions, beliefs, values, and the frequency of specific behaviors or activities.

Click here to learn how to avoid mistakes while collecting survey data.