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Why Customers Are More Apt to Participate in Surveys Today Than They Were 10 Years Ago

Times are much different than they were just a decade ago, and much of that is due to the enhanced digital world we live in.

People felt differently about surveys then, too. In this article, we look at why customers are more apt to participate in surveys today than they were 10 years ago.

People Like Sharing Their Opinion

It’s easy for people to tell the world what they think of a company’s products and services through social media and review sites.

What’s more, sharing one’s opinion has become so common place that people have begun to like it. This is why filling out surveys is so satisfying for customers, and why they’re more likely to complete your survey today than 10 years ago.

People Like to Interact with You

Another reason people are more apt to complete surveys today is that they want to make a connection with you.

By asking them what they think through your survey, you invite them to share in your business plan. Your customers can then interact with you by providing feedback.

Some People Like Anonymity

Another reaction to our overly digital age for some people is a desire to remain anonymous.

This is especially true for customers who had a less than perfect experience. They many want to share feedback without having to actually speak to a person.

Many people today want to feel like they’re part of shifting things, but they don’t want to do it publicly. So, your surveys provide the perfect atmosphere for that. (tweet this)

People Like to Affect Change

Because the digital arena has given everyone a voice, you’ll find many people want to grab hold of their voice and use it loudly.

Again, sending them surveys allows them to feel like they’re part of something bigger than them. They are now part of your decision-making strategies.

Final Thoughts

Your customers are more apt to participate in surveys today than they were 10 years ago.

This is good news for your business because you can now harness the power of regularly surveying your customers.

Data is within reach, and you can use it to further your business.

Surveys can help you get valuable customer feedback. You can then use this feedback to improve your business. Are you ready to get started with your Survey Town account? Start with your account today.

Image: Alexander Kovacs on Unsplash