The whole point of sending out your surveys is to get as many valid responses from your customers as possible. (tweet this) You want to use the data they provide to make important decisions for your business.
So, how do you get more people to fill out your surveys? How do you stand out from all the other surveys landing in your customers’ inboxes?
You want to be unique. To help you, let’s look at some creative ways to share your survey with customers.
Make Your Customer Feel Special
Your customers are more likely to open a personalized email. In fact, personalized emails deliver six times higher transaction rates.
When you send an email to your customers asking them to complete your survey, you’re asking them to complete a transaction of sorts. Because of this, you want to personalize their email.
Your customers are more likely to open your survey emails, if they start with their first name.
In addition, try these creative tactics to share your survey with your customers more effectively:
- Tell them in the subject line that you want to know what they think. Tell them you value their opinion.
- Then, in a brief sentence tell them what you’re going to do with their survey response.
- Tell your customers how long it will take to finish your survey. This again shows them you value them and their time. Try to stick to five minutes of less.
Start with a Fun or Intriguing Question
After reading email after email in their inbox, your customers are looking for something fun or thought provoking.
This might be something like, “What new product/service should we add to our line-up?” Or you might use something thought provoking like, “Do you prefer whip cream on your key lime pie, or do you like it plain?”
When you get creative with your surveys, you increase engagement with them and ultimately your survey responses.
After you start with the fun or thought provoking question, you can get right to the main questions.
Create a Short Video
Using video in the marketing and sharing of your survey is a powerful tool.
You can use video in several ways. First, you can record a short 15-30 second video that pulls your customers in and makes them want to complete your survey. You can use the video here instead of a text description as well.
Use your intro video to explain your survey (very briefly) and tell your customers why you want them to complete it, and what you’ll do with the results.
Another way you can incorporate video is by promising your respondents a valuable video once they complete your survey. This might be instructions or tips on something your customers would find worthwhile.
Use an In-Store Kiosk
Another creative way to share your survey with customers if they are shopping in person or dining in, is to set it up on an in-store kiosk.
For example, put a touchscreen tablet on a stand in a busy area of your business. Use video and sound to draw your customer in. Once they click on the screen, it takes them to your survey link.
To get survey responses and the valuable data, you need to get a little creative when you share your survey with customers.
Finally, one of the most important things you can do after the survey is share the results with your respondents.
You can do this in several ways:
- Email them the data.
- Post the data on your website.
- Share links to the data on your social media platforms.
This can encourage the respondents to respond to your next survey. It also shows them you value their responses enough to share the data on your website.
Ultimately, it also tells potential customers you will care about their opinion down the road as well.
Surveys help you make the best decisions for your business. Are you ready to get started with your free Survey Town trial? Start with your free account today, and you can upgrade at any time.