The Pew Research Center says that sending online surveys is one of the cheapest, most convenient means of data collection for businesses today.
While sending surveys is the easy part, getting responses can be a bit more challenging. One way to get more responses is to have an effective plan for the distribution of your surveys.
In this article, we look at why the survey channel impacts your NPS score.
Texting Your Survey
If you use SMS (text messaging) to send your NPS survey, you’ll find it’s an easy way to send a survey. Simply craft a text, insert a link to your survey, and send it.
Although, with this channel, you have to have an SMS service for your business, and there are legal limitations. For example, your customers have to opt-in to receive your messages.
Because you have less likelihood to reach all respondents, text messaging should be a supplementary channel for your NPS surveys.
Emailing Your Survey
This is the single best channel for sending your surveys, and it impacts your NPS score because you’re more likely to see a higher response rate.
If you look at your customer database, you’ll find that you have an email for nearly all of your customers, while you may not have opt-ins for all of them when it comes to text messaging.
Emailing your survey is the best way to distribute your survey online. You can target customers for the most accurate data.
Because you’re sending an email to your customers who have already opted in and want what you have to offer, you have a better chance of getting high-quality responses.
The survey channel does impact your NPS score, so choose wisely.
In addition to email and texting options, consider sharing your survey through social media, putting it on your website, and including it in blog posts.
Ultimately, the more ways you get it out there, the more responses you’ll get.
Surveys help you make the best decisions for your business. Are you ready to get started with your free Survey Town trial? Start with your free account today, and you can upgrade at any time.