You’re ready to send a survey, and you know that you can get valuable information from your customers. So, what are your goals?

If you want the best data that you can actually take action on, you need to write your survey goals before you ever write your survey.

It’s best to begin with a plan. What are your objectives? What do you want to learn? By creating survey goals, you create a better survey that is easy for respondents to answer. When your survey is easy for respondents to answer, your response rate goes up, and you gather more valuable data. (tweet this)

In this article, we look at three goals you should have for your survey.

#1 Goal: Know What You Want to Learn

What do you want feedback about? Is it a product, a service, your brand, or an experience?

When you know what you want to learn you then have the subject of your survey.

#2 Goal: Know the Actionable Data

What do you want to do with the data you receive? Will it help you improve something or simply understand it better?

When you know what actionable data you’re looking for you can create the right questions. The answers you want from respondents are your objective.

#3 Goal: Know Your Target

Next you want to know who you’re sending the survey to. Once you know your target audience, your goal setting is complete.

By narrowing your targeted audience, you get the most accurate information.

Final Thoughts

If you want actionable, valuable data from your survey, you first need to determine the purpose or objective of your survey.

Doing this allows you to ask the right questions and pose them to the right audience.

By looking at the three goals you should have for your survey, you’re now ready to write your own goals and craft your survey.

Surveys with clear goals can help you get valuable data about how you can improve your products and your services. With clear goals, you can then use the feedback to improve your business and your relationships with your customers. Are you ready to get started with your Survey Town account? Start with your account today.

Image: Markus Winkler on Unsplash