Today’s business owners are regularly using surveys, but are today’s non-profit leaders?

It’s just as important for the non-profit to understand their customer base as the for-profit business.

To help you, let’s look at how non-profit organizations leverage surveys for better customer experiences.

To Improve Donor/Volunteer Relations

Surveys are important to non-profits because they can help you see where you have opportunities and where you might have some challenges.

This is especially important when it comes to your donors and volunteers.

By sending surveys to these two target groups, you can identify any missed opportunities. For example, you can find out from your donors if they feel their contributions are being used wisely.

When it comes to your volunteers, you can gauge whether or not they think your volunteer processes and activities are working well or not.

Another thing surveys can tell you is whether or not your volunteers think you are using their time wisely and efficiently. You may be surprised at what you learn, but you can use the data to provide better customer experiences.

For example, are your meetings too long? Are your volunteer training sessions thorough enough?

These are all important things you can learn when you leverage surveys.

To Improve Client Offerings

As a non-profit, you have something to offer specific segments of the community. But do you really know if you’re meeting their needs.

You can find out and improve their customer experiences by asking them through a survey. This allows them to tell you anonymously what they really think.

Final Thoughts

You are better poised to offer the best customer experiences to your clients, donors, and volunteers when you leverage surveys to learn where you are moving in the right direction, and where you might need to pivot.

Surveys provide you strong results that you can then use to make data-driven decisions for your non-profit. (tweet this)

Surveys can help you get valuable customer feedback about what your customers need and want. You can then use this feedback to choose your own white label opportunities. Are you ready to get started with your Survey Town account? Start with your account today.

Image:  Benjamin Atchley on Unsplash