When you conduct a survey, you may want to look at your survey from several different angles. Filtering your results can help you do this.
In this article, we look at how to filter survey reports into your report so you can segment your respondents according to how they answered your questions.
Slice and Dice the Data
Using filters in SurveyTown, you can get multiple views of your data by going to the Reporting Tab and using “Filter Results.”
This allows you to compare results based on different groups of respondents. By clicking on “Filter Results,” you can view various data. Simply go step-by-step and choose various data points to filter your responses.
Not only can you filter data by responses, but you can filter it by age, demographic, gender, ratings and more. You will have had to ask for this information in your survey, though, to be able to filter it.
It’s often helpful to explore the similarities and the differences between subgroups in your audience. This helps you identify your strengths, weaknesses and even opportunities. (tweet this) For example, you may find audience members of a certain age rated you five stars when you only expected three of this particular group.
Finally, here are a few suggestions for filtering your survey results. You can filter by:
- Survey status
- Response date
- Question Answers
- Age and/or Demographics
- Survey Link – where they accessed your survey
Final Thoughts
You’ll find filtering your survey results beneficial for several reasons.
First, it provides you with more in-depth data and reports on how certain parts of your target populations answered specific questions. Second, filtering your results let you segment your respondents for further communication.
For example, you might filter all the people who answered question number three negatively and send them a follow-up email to try and make things right. Or, if you asked a question pertaining to a potential new product, you could filter out the responses that indicated they’d like to learn more.
Ready to get started filtering your survey results? Head on over to SurveyTown.
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