Persuading your customers to complete your survey can be a tough ask.
Yet, you want to know what your customers think, and you need their data to make actionable decisions in y our company.
So, what can you do? You can try and incentive or reward. But that also begs the question, “Should you reward customers for filling out your survey?” Let’s look at this topic.
Should You Reward Your Customers?
When done correctly, you can reward your customers for completing your survey. Doing this shows them you value their time and want to give you something for helping you out.
A study by the University of Michigan found that when businesses added a small five-dollar reward, their response rates doubled.
You’ll find many other studies across the internet echoing the same results. So, it seems that yes, you should reward or incentivize your surveys.
To do this, you want to be thoughtful and methodical in your planning.
How to Reward Customers Correctly
When offering a reward or incentive, you want to make sure you target your audience appropriately. For example, if your audience is parents of young children, the reward should match their needs and desires.
Know your target audience and what motivates them. The worst thing you could do is offer a reward that means nothing to your audience.
To increase your response rates, the incentive must have value. Positive incentives often include gift cards and coupon codes for the best results.
The goal of rewarding your customers for filling out your survey is to increase your response rates.
When your customers have the proper motivation, you’ll see more data come through.
Survey incentives or prizes can be really helpful when you want to increase your response rate, and when done well keep your data reliable.
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