survey responses

How to Know If You Have “Good Survey Questions”

Survey Tips

You’ve done your research. You’ve drafted your questions, and you think you’re ready to send your survey.

But, how do you know it’s good enough to elicit the kinds of responses you need?

While online survey tools make it easy to send surveys, you still need to do the legwork and create a survey that actually works. This requires careful planning.

Without it, you may not get the meaningful data you’re looking for.

To help you evaluate your survey, in this article, we look at how to know if you have “good survey questions.”

Take a look at the following and then look at your survey questions. If they meet these qualifications, you have good survey questions.

Have a Goal

Do you have a goal for your survey? It’s best practice to have a goal in mind before you start crafting your survey questions.

For example, ask yourself about the objective of your survey. What’s the most important thing you want to know? What else are you looking for?

Once you have your goal, you can craft questions to go with it.

Keep It Simple

We can almost promise you that your customers won’t answer long surveys (unless the reward is overly beneficial).

Because of this, you want to keep your survey as simple as possible. If your survey is simple, and short, you’re more likely to have a larger pool or respondents.

People are busy, and you want to provide them easy access to your survey. Make sure they can complete your survey in under 10 minutes. (tweet this)

If you want to ensure the best results, keep your survey well under five minutes. Show your respondents you care and respect their time, otherwise your abandonment rate will skyrocket. 

Stay Away from Yes/No Questions

Otherwise known as a polar question, the yes/no question in most instances isn’t going to provide you much data.

With this question there are only two possible answers, and that is all you’re going to get.

You leave your respondents without a voice. They can’t tell you what they think, and they have no other choice by yes or no. It may be they are somewhere in between.

What’s more, this question is leading. If your respondent isn’t squarely in the yes or no corner, they are forced to pick one of those answers, creating bias.

You’re after real, authentic data, and the polar question isn’t the way to get it.

If you are really set on a closed-ended type of question like this, at least give your respondents multiple items to choose from. The multiple choice question is certainly a better option because you are giving them more choices.

In addition, you may also want to include a line for “other,” so they can add their own answer. After all, you may not have thought of all possible answers. 

Use the Right Type of Question

When working with surveys, you’ll note there are many different types of questions.

In order to get the best data, you want to use the right type of question.

Qualitative questions are open-ended. Use these types of questions when you want a written answer.

Quantitative questions are closed-ended, and you offer options for respondents. These may include:

  • Check boxes
  • Drop down menus
  • Radio buttons
  • Rating scales
  • Ranking scales

Often, you’ll find that a mix of questions is ideal for your needs. You might even follow up with an open-ended question after a respondent answers a closed-ended question in a particular way.

Use Open-Ended Questions

This type of question can be very valuable because your respondents provide a comment. It can be one sentence or many and often gives you insight into how your survey respondents really feel about your business or your products.

The open-ended question allows you to really dig deep for data.

As we just mentioned, not all of your questions have to be open-ended nor should they be. Consider one or two open-ended questions so as not to overly tax your respondents. 

Do be careful when wording this question. You want to ensure you aren’t leading respondents to a particular answer. 

Ask One Thing in Each Question

This is a problem that derails many survey writers.

It happens when someone writes a question that actually includes more than one question. For example:

  • Do you like product x? What is your favorite thing about it? How is it beneficial?

Not only are you asking too many similar questions, but you’re confusing your respondents.

If it was open-ended, you might expect to only get one of your questions answered.  If it was closed-ended, your respondents wouldn’t know what to answer, so your data will be skewed.

Each question should pose only one thing. Don’t make it hard for respondents to answer you accurately and precisely.

You might reword the above example like this: “What do you find most beneficial about product x?”

Don’t Use Leading Words

Great writers know that words can have very different meanings depending on their context.

Good survey writers are aware of the same nuances.

In order to get the most precise data from your survey, be very careful with your wording. Make sure your questions aren’t leading and that they say exactly what you mean.

Have others look over your questions to see if they interpret them differently than you meant them.

Avoid Double-Barreled Questions

Similar to the leading question, this one shows great bias.

For example, if you own a hotel, a double-barreled question might look like this: “Is our hotel your favorite place to stay?” Or, “What is the most economical hotel for you to stay at?”

Not only are these questions leading, but in the case of the last question, one person’s economical isn’t always the same as another. 

Final Thoughts

Some sources attribute the following to Albert Einstein, “If I had an hour to solve a problem, and my life depended on the solution, I would spend the first 55 minutes determining the proper question to ask… for once I know the proper question, I could solve the problem in less than five minutes.”

As you craft your survey and look for good survey questions that produce the best data, consider this quote.

If you ask the right questions and in the right manner, you’re sure to get the data you’re looking for to meet your overall goals. 

Surveys help you make the best decisions for your business. Are you ready to get started with your free Survey Town trial? Start with your free account today, and you can upgrade at any time.

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5 Unique Survey Questions

Survey Tips

Surveys are a terrific way to gather vital information for your business. You may have already started surveying your customers with this popular data-collection method.

You may have found that surveys can help you survey large groups of people in a cost-effective manner. Perhaps you’re getting ready to send another survey, and you’d like to send one that isn’t predictable or boring.

Asking unexpected, fun questions is a great way to encourage more survey responses. You might find that shaking things up a bit increases your response rates.

We put together this list of five unique survey questions so you an reduce your survey abandonment rates and encourage more respondents to not only start your survey but finish it.

#1: Picture Question – Choose One

The image choice question is fun for respondents, and it’s especially useful for your more visual customers.

This type of question is a simple, closed-ended question where your survey respondents can choose from one or more image answers.

You provide the images, and they are free to pick their favorite(s).

We like the image-based question because it’s highly interactive for your survey respondents and encourages engagement. This is especially helpful if your customers are suffering from survey fatigue.

Because your customers are hit every day with surveys, the interactive image-based question can energize your customers and make them want to complete your survey. This can reduce your survey abandonment rate and increase your response rate.

The picture question can help you break through the survey clutter and show your customers their opinions matter.

#2: The Constant Sum Question

With this distinctive survey question, you allow your respondents to express how valuable or important something is to them.

A constant sum survey question helps you collect a ratio of data showing it in comparison to other data.

For example, you might offer respondents a sliding scale that they can move themselves. You could ask them to show how likely they are to do a series of things.

Let’s say you own a clothing store, and you want to know how likely your customers are to spend money on individual items. They can move the slider showing how they spend their money. You might ask them to slide the scale on the following:

  • Pants
  • Shirts
  • Undergarments
  • Pajamas
  • Jewelry
  • Hats and Belts
  • Shoes

You can use this question when you are relatively sure your customers will make a purchase from you, but you want to know on what.

#3: Upload a File

There are times when you may really want to engage your survey respondents and asking them to upload a file on their cellphone is one way to do this.

Perhaps you’re looking for photos, documents or other information. If so, you can add an upload question to your survey.

Using this question allows your respondents to not only provide you a survey response but upload a file as well. It allows you to collect data that might not be available to you through standard survey questions.

While your customers will find this question fairly easy to deal with, you want to make sure to restrict the type of file your respondents can upload. For example, if you’re looking for an image, you don’t want them to upload a spreadsheet.

Be sure to provide hints and tips for users who may not be well-versed in mobile uploads.

#4: Reword the Question

Another way to make your surveys more unique is to get your creative juices working. Find fun ways to rewrite your standards survey questions so they inspire your respondents and elicit higher response rates.

Consider this survey question example:

How likely are you to purchase this product again?

  • Heck yeah!
  • Stuck in the middle.
  • Wishy washy.
  • No way.

By using clever choices, you give your customers a smile and create a survey they might actually want to complete.

Note, though, that this doesn’t work for all survey questions, and you should remain serious where it’s called for and if your industry wouldn’t work well with a bit of creativity.

Know your audience and use your best judgement.

#5: Throw in Some Humor

Yes, surveys are important for your data collection, and you don’t want to venture too far away from getting your results, but in the right circumstances you can consider using a little humor.

For example, if you have a long survey of 10 questions, and you want to add a bit of levity to the seriousness of it, you might through in a humorous question in the middle.

Do make sure the question still gathers data but ask it in a unique way. Perhaps halfway through your long survey, you might ask customers, “Are you tired yet?”

For the answers, make it apply to your business:

  • Choice #1: Yes! I’m as tired as I was walking from one end of your store to the other to find what I needed.
  • Choice #2: Of course not, you would never tire me.

From this question/answer, you add some humor, but you’re still able to take away vital data. If they chose choice #1, you might rethink your store layout for ease of use.

Bottom line have fun with your wording but do make sure you’re still getting valuable data about your customers’ experience with you. (tweet this)

Final Thoughts

Hilary Swank, a well-known actress, said, “If I’m going to do something different, and if I want it to meet someone’s needs, I really need to go the distance.”

If you take this quote to heart, you can see how important it is to first, survey your customers so you ensure you’re meeting their needs. Second, you want to create a survey that is engaging enough your customers will want to take it.

One way to do this is to throw in some unique survey questions to increase your response rate and engage your best customers.

Now that you have some survey questions to help you step out of your response, you’re well on your way to getting responses while making your customers feel that you went the extra mile to make sure their survey experience was one of a kind.

Surveys help you make the best decisions for your business. Are you ready to get started with your free Survey Town trial? Start with your free account today, and you can upgrade at any time.

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How to Use Survey Webhooks to Meet Your Business Goals

Survey Tips

You want to meet your business goals, and the survey is a terrific way to gauge whether or not your products and services are meeting the needs of your customers.

Along with your survey is another tool called the webhook that can help further your goals.

In this article, we look at how to use survey webhooks to meet your business goals. First, let’s define the webhook.

What is a Webhook?

A webhook makes it so you can receive notifications when something happens inside of your SurveyTown account.

For example, you might get a notification that a customer completed a survey. This then allows you to do something with your data, perhaps updating your systems as well.

Webhooks can be incoming or outgoing. For incoming, you’d be notified when something happens. For outbound webhooks, the system might be sending notifications to other apps about specific events.

Once you dive in, you’ll find that webhooks are incredibly powerful. They are an effectual way to send data between two systems. Webhooks allow you to push data from one system to another.

Finally, think of webhooks as you would a relay race. When one “runner” is triggered, it starts another sequence of events. In the case of webhooks, data can pass between platforms.

What Can You Use Webhooks For?

With webhooks, you increase your businesses ability to connect with customers. Here are a few ways webhooks can help:

By using webhooks you know when a specified event took place. For example, a survey was completed.

  • Webhooks help you let another software platform know the event took place. This is that outbound webhook.
  • You can ensure that your data is synced across your platforms when you use a webhook.
  • For businesses that utilize webhooks, they find they can set off a workflow in another platform.

Webhooks Help with Customer Service

Let’s say your customer contacted you through customer service. You might want to send them a survey to see how well they liked or disliked their experience.

This is where the webhook comes in. It can trigger a customer satisfaction survey after a specific event. You’ll find this action serves to improve your business while helping you better train your staff.

The webhook allows you to better understand your customers experience and pinpoint any areas where you might improve.

In addition, you can solve problems with unhappy customers. For example, a negative survey response might trigger you to open a support case with your customer.

By following up, you show your customers you value their feedback, and you have an opportunity to change negative feelings into positive ones.

Webhooks Help You Target Customers

You’ll find that webhooks also let you analyze your customers interactions with your business.

For example, when a customer first uses your app, first makes an order or first talks with your customer service staff, you can trigger a survey.

By triggering surveys for specific segments of your customer base, you get more actionable data to help drive your business.

As another example, let’s say you want to introduce a new product. You might use a webhook to set up a survey for customers who bought something similar. The webhook allows you to survey those customers to see how likely they’d be to purchase the new product.

Final Thoughts

As you get ready to plan your webhooks, map out your customer’s journey. Decide where the best place is for the webhook.

Do consider survey fatigue and make sure you aren’t sending the same customers repetitive surveys. The last thing you want to do is bombard your valued customers’ inboxes.

Use webhooks thoughtfully and with purpose, and you’ll find you’re not only meeting your customers’ goals and needs but your own in the process. (tweet this)

Surveys help you make the best decisions for your business. Are you ready to get started with your free Survey Town trial? Start with your free account today, and you can upgrade at any time.

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How To Integrate Survey Results Into Your CRM

Survey Tips

When you take the time to survey your customers and really listen to what they have to say, you want to make that survey data work for you.

One way to do this is to integrate your survey with your CRM (Client Relationship Management) tool.

Why is this important? It helps you get your survey data into the right place while it’s at its most valuable. Survey integration with your CRM helps you improve your sales.

In this article, we look at how to integrate survey results into your CRM. First, let’s look more at the CRM.

The Customer Relationship Management Tool

Your CRM helps you build solid and successful relationships with your current customers as well as your potential ones.

You probably already know there are many ways to use your CRM software to your benefit. Yet, perhaps something is missing.

This is where the survey comes in. Your CRM is only as successful as the quality of information stored in its database.

You also know that one of the best ways to learn what your customers and your leads want and need is through a survey. Even more, you know that data isn’t worth much unless you first analyze it and then act on it.

When you import your survey data into the CRM, you add your valuable results, so you can use the information to further market to your customers and prospects in the most effective manner possible.

Your survey software and your CRM complement one another. This integration lets you combine multiple pieces of information about your customers into one system.

This in turn makes it easier for you to grow your business by managing the customer relationship in one place.

Now, lets look at the ways you can use the integration.

Work with Your Personas

Buyer personas are semi-fictional representations of what your ideal customer looks like based on market research and real-time data of your current customers.

Personas help you create and deliver a better marketing strategy. They provide you a clear picture of the type of person who would be interested in doing business with you. Creating buyer personas helps you target the right people at the right time.

Your surveys can help you uncover the following information to create better buyer personas:

  • Demographic info
  • Behavioral data and patterns
  • Geographic information
  • The purchasing process of certain groups of people
  • Customer profiles

When you take this survey data and add it to your CRM, you have very specific buyer personas and can create marketing strategies to meet their needs.

In other words, you can execute marketing strategies based on the customer profiles or buyer personas that you create from your survey data.

You’ll also boost your sales in the process.

Improve Customer Service

One of the most important markers of your success as a business is your Net Promoter Score.

When you provide the best customer care, you encourage customer loyalty and retention. You also have brand ambassadors who’ll share their good dealings with your business to their family and friends.

Integrating your CRM with your survey results allows you to get better data on your Net Promoter Score in relation to your customer transactions and interactions.

When you integrate, you can use your Net Promoter Score (NPS) survey results in your CRM to:

  • Trigger an automated response for follow-up with your customers
  • Ask customers who gave you a favorable NPS to give you a Google review
  • Reach out to customers who rated you negatively on the NPS survey immediately. This helps you preempt any negative online reviews they might have and turn the situation around.

Learn More About Current Customers

If you want to run a successful business, it pays to listen to your customers.

By sending a survey, you’ve already shown a willingness to do just that. You’ve given your customers a voice and invited them to share their experience with you.

They are able to respond positively or negatively. They can tell you more about what they want and need. They can tell you about their negative experiences in a non-threatening forum.

When you ask your customers what they think and integrate your survey data into your CRM, you learn the following information:

  • What makes your customer stay with your business
  • How to retain your customers
  • What encourages their loyalty
  • More about their needs and desires
  • Description of your target market
  • Minimize the chance of negative online feedback because you handle it as it comes in

With this integration, you can rest assured that your CRM has the most up-to-date information about your customers.

You can also learn more about the customer’s journey with your business and then create surveys to match the journey.

Maximize the Moment

Sometimes it can be hard to know the exact right time to make a customer contact to make the sale.

But, when you use your surveys to learn more about your customers, you can use the survey data and your CRM to get the right information in front of particular customers at just the right time.

For example, you send out a survey to your leads and ask them what products or services they want to learn more about.

Once the survey is returned, you can trigger just the right automated email string.

Final Thoughts

The best part of integrating your survey results into your CRM is the ability it gives you to attract new customers and retain current ones.

This integration helps you facilitate a long-term relationship with your customers by providing the data you need for personal marketing.

You’ll find that by integrating your survey results into your CRM, you have smart data to make even smarter decisions.

Your feedback and your marketing opportunities come full circle because you have all of your information in one system.

You know the value and potential value of a wide range of customer types based on their survey data.

Above all, survey and CRM integration helps you connect the dots for the most informative picture of current and potential customers. (tweet this)

Surveys help you make the best decisions for your business. Are you ready to get started with your free Survey Town trial? Start with your free account today, and you can upgrade at any time.

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9 Tips For Creating An Engaging Survey

Survey Tips

Let’s face it, most surveys are boring, and many aren’t created with the respondent in mind.

Many companies want to learn something quickly, and they don’t often spend the time to create an engaging, thought-provoking survey.

This means higher drop-off rates for the surveyor, and this isn’t a good statistic for the endgame.

To help you make surveys that are attention grabbing, and attention holding, let’s look at five tips for creating an engaging survey.

#1: Be Relevant

What’s relevant to you might not be relevant to your survey audience, so you want to make sure you know exactly who you’re sending your survey to.

For example, if you are crafting a survey about swimming pools, and you want to know why people would or wouldn’t put a pool in their backyard, you don’t want to send the survey to apartment dwellers.

Your relevant audience is homeowners.

Another way to stay relevant in a more upbeat, hip way is to research trending hashtags that have some relation to your business. Then use that information to craft a survey title and/or questions that hook your audience and makes them want to complete your survey.

#2: Be Timely

Your customer purchased from you two months ago, and you wait to send a survey about their checkout experience.

Most busy people aren’t going to remember your checkout process (unless there was something memorable – good or bad) two months afterwards.

Stay in the moment and be timely with your surveys for the best engagement.

#3: Be Visual

The digital, social media age means that visuals matter.

You can bet your respondents are going to drop off if your survey is visually unattractive.

Things to think about include your background color scheme, font colors and font choice and any embedded images. 

#4: Be Mobile Friendly

Mobile usage is significantly higher than desktop usage, and Americans spend nearly 90 hours per month on their smartphones.

This is why the most engaging surveys are mobile-friendly. Make it simple, fast and easy for your respondents to complete your survey from the comfort of their phones.

Make sure your survey functions just as well on the mobile phone as it does the desktop computer.

Your mobile surveys can help increase engagement and response rate.

#5: Be Thoughtful

When creating your engaging surveys, make them convenient to complete. This means emailing them, posting them and/or embedding them on your Facebook pages, adding them to Twitter and including them on your website.

Making the survey convenient for your respondents shows you are thoughtful and concerned about the usability.

#6: Be Shareable

Once you’ve got your creative, unique and engaging survey, you want to make sure its shareable. (tweet this)

Include social sharing links at the end of the survey so your respondents can share the survey and their results.

Allowing people to share their results on social media means you’ll get even more responses.

#7: Be First

Another tip for creating an engaging survey is to use the first person in your questions. This immediately draws the respondents in and subconsciously keeps them going.

Using the first person creates a psychological response, and makes the survey easier for people to complete because they can immediately imagine themselves in the question. 

#9: Be Logical

Our final tip is to use conditional logic.

To really engage the respondent, tailor subsequent questions from answers to earlier ones.

You can skip questions, add questions based on answers and even route your users to different URLs based on their answers to survey questions. 

Final Thoughts

Whether you’re sending surveys to multiple audiences that might include your customers, target audience, employees or industry leaders, your goal is to get valuable data.

This means you need to create an engaging survey that keeps respondents looking towards the next question.

Try some of our tips today and see if it increases your survey engagement response rate. Test your questions and fine tune as necessary.

Surveys help you make the best decisions for your business. Are you ready to get started with your free Survey Town trial? Start with your free account today, and you can upgrade at any time.

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The Art Of Asking The Right Questions

Survey Tips

Interestingly, to get the answers you seek, you first have to ask the right questions. In fact, this is the goal of effective communicators and data collectors.

To help you get the best survey responses, we look at the art of asking the right questions.

Ask Open-Ended Questions

One of the best ways to ask the right question is to pose an open-ended question to your survey respondents.

If you really want an honest answer to your question, you want to ask a what or a how question. For example:

  • What do you think of product x after you’ve used it for several weeks?
  • How do you feel our team met your service needs?
  • How can we change the product to better meet your needs?
  • What do you think of your interaction with our sales team member?

You don’t want to ask leading questions that prompt a respondent to answer in a specific way. Instead, use the open-ended question to elicit the most honest, thoughtful answers.

Ask Purposeful Questions

Another trick to asking the right questions is to be purposeful in your survey.

Don’t just ask questions for the purpose of asking questions or filling your survey. Sometimes asking one-three questions is enough, especially if you’re asking the right ones.

You should only ask questions that provide you more information and a better understanding of how your products, systems and team are doing.

It’s imperative that you only post questions that you intend to take action on. 

Final Thoughts

To master the art of asking the right question, simplicity is a good rule of thumb.

This helps you communicate effectively and gather the most useful data.

Ask only what you really need to know and explain your question in the most succinct way possible.

This ensures you end up with actionable data so you can use your survey responses to improve your business. 

Surveys help you make the best decisions for your business. Are you ready to get started with your free Survey Town trial? Start with your free account today, and you can upgrade at any time.

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Top 8 Challenges With Designing Accurate Surveys

Survey Tips

Surveys are an effective way to collect data from your customers. They are helpful in evaluating your offerings and finding ways to make changes for the better.

Yet, some people struggle with survey design and creation and create surveys that aren’t giving them the most accurate results.

To help you learn how to generate the best surveys, we look at the top eight challenges with designing accurate surveys and provide you the solutions you need.

Challenge #1: Missing the Purpose

One of the biggest challenges with designing accurate surveys is knowing the purpose behind it or narrowing it down.

A poor survey will have questions that aren’t related and seemingly have no purpose.

The Solution:

The problem is solved by knowing the purpose of your survey. Before you start creating your survey, you want to ask yourself a few vital questions:

  • What do I need to know?
  • Why do I need to know it?
  • What will I do with my results?

Once you can answer these questions, the purpose of your survey will be clear, and with a clear purpose, more people are likely to complete your survey.

Challenge #2: Using Question Bias

The next thing we look at is the problem of question bias. This means that you are asking questions in such a way that you’ll get the answers you’re looking for.

In other words, you are “prompting” respondents.

For example, a political organization conducts a survey. To influence their results, they ask their questions in carefully crafted ways to elicit the answers they want.

The Solution:

Leading questions not only hurt your survey/poll results, but they also ruin your trustworthiness factor. (tweet  this)

The best way to avoid question bias is to take your emotions out of the survey. If you need, have someone else help you craft the questions so they aren’t leading respondents to a specific answer. Or, have others review your survey.

Challenge #3: Measuring Too Many Things

Along with the purpose of your survey, you have to know what you’re measuring and how.

If you don’t know this, you’ll end up measuring too many things or the wrong things, and it will be hard to analyze your data.

The Solution:

Deciding what to measure is in direct correlation to the objectives of your survey.

For example, if you want to learn about how respondents feel about your company and your customer service, you measure the net promoter score.

Know the purpose of your survey, and then decide what you want to measure. Don’t measure too many things at one time. This also helps you manage your data and helps ensure you can take action on your results.

Challenge #4: Using a Biased Selection

Why is selection bias a challenge when designing accurate surveys?

Selection bias is a problem because it shows responses that don’t reflect a representative sample of your population.

While you want a statistically valid sample size, you don’t want one that is too large and irrelevant. If your sample size is too large, the responses you get may not accurately reflect your targeted population.

For example, let’s say you try to survey people in a rural area by sending them an online survey. Your selection is biased because many of those people won’t have an Internet connection.

Or, you want to survey people with children, but you include singles and those without children.

The Solution:

To design an accurate survey and avoid selection bias, you must target a population that fits the goals of your survey.

You don’t want to include, or exclude, the wrong participants, or your data will be skewed.

Define your target population and stick with it. Make sure you have a clearly defined idea of what you want in a respondent. This helps you frame your survey in a more accurate way.

The source of your target group is much more important than the size of your group. A small group of 100 people who match your target will give you better data than 1000 random people who may have no frame of reference for your survey.

A final note – don’t forget to use disqualifying logic to filter out respondents who really aren’t part of your targeted sample population.

Challenge #5: Getting Duplicate Responses

Some people run into the issue of getting duplicate responses.

This skews your survey data because you have the same person completing your survey more than once.

How does this happen? It’s a common occurrence when surveys come with an incentive, and your respondents want more than one of what you’re offering.

Or, they may want to take your survey multiple times to increase their chances of winning your drawing or getting other benefits.

The Solution:

Solve the issue of duplicate responses by using vote protection so respondents can only take your survey one time.

Challenge #6: Creating a Lengthy Survey

When you create a survey that is too long, you have higher dropout rates, and this affects your response rates.

People are more likely to abandon a long, involved survey than one with just a few questions.

The Solution:

The best solution to this problem is to know your purpose and what you want to measure and then craft your questions.

Keep your survey to 10 questions or less. This usually means respondents can complete your survey in less than 10 minutes.

Challenge #7: Mixing Up Your Wording

Surveys with complicated wording are hard for people to complete. It’s also bad form to ask two questions in one.

Both of these issues don’t help you with accurate survey creation.

The Solution:

Be diligent when writing your questions.

For example, don’t ask two questions in one like this: “Do you like our tacos and our fajitas?” Regardless of the answer, you have no idea what they really like.

You also want to write clear, concise and simple questions. If respondents can’t understand your question, they can’t accurately answer it.

Bottom line – stick to one topic per sentence, use short sentences and don’t use technical jargon.

Challenge #8: Using Irrelevant Questions

If you ask irrelevant questions, you can count on an inaccurate survey.

Don’t ask respondents questions you don’t really care about or that have nothing to do with the purpose of your survey.

In addition, don’t include questions that don’t pertain to the respondent.

The Solution:

Avoid asking irrelevant questions by using the following as your guide:

  • Use question logic for consecutive questions. For example, if you ask a question, and the respondent answers “no,” don’t send them to the question for people who answered “yes.”
  • Don’t ask questions that move away from your purpose.
  • You also don’t want to include questions that you don’t intend to take action on.

To Conclude

We’ve looked at the top eight challenges with designing accurate surveys, and now you have our top solutions.

You’ll find that when you put these solutions to practice you end up with more accurate surveys and clean data. This helps you draw accurate conclusions that you can then act on for the betterment of your business.

Surveys help you make the best decisions for your business. Are you ready to get started with your free Survey Town trial? Start with your free account today, and you can upgrade at any time.

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How Long Is Too Long? – Keeping Your Survey to A Reasonable Length

Survey Tips

Is there a perfect survey length? How long is too long?

What is the point where respondents drop off? Is less really more?

We look at all of these questions in this article as we discuss keeping your survey to a reasonable length. Here’s how to use the right length to get the most responses.

Only Ask What You Need

Let’s say you want to ask your customers questions about several of your products, how they feel about your customer service and if they’re interested in a new product you’re thinking about launching.

Before you start creating a survey with all of these questions, ask yourself which one of these questions you are prepared to act on in the next few months.

Then, ask about just this one. That’s right, create your survey around one goal.

While you may have several questions in your survey, you want to keep it goal-centered and stick to one topic.

Then, in the future, you can send out a survey about one of your other topics.

By keeping your survey to a reasonable length, you’ll have more responses.

Be Brief

Brevity is a good thing not only in the number of survey questions, but in question length. (tweet this)

People today have a short attention span. If they have to read your question that spans two long sentences, they are more apt to drop out than if the question was one short sentence.

Short and simple is the way to go when crafting your questions.

Watch Out for Repeats

Read and re-read your survey before you send it out. Enlist family and friends to look it over, too.

Make sure you aren’t repeating yourself or asking the same question in different ways. Repeat-questions just increase your length.

Complete the Survey Before Sending

It’s a good idea to test drive your survey before sending.

Create your survey, sit down in front of your computer and pretend you are the respondent. Carefully read and answer each question, thinking about whether it’s really necessary.

Time the survey so you know how long it takes start to finish. Notice if you feel like dropping out before finishing. If so, ask yourself if the survey is too long, or if the question is wordy and confusing.

Be Upfront with People

Since you’ve taken your own survey, you know how long it takes to complete.

If it takes two minutes, tell them. If it takes 15 minutes, you want to let them know. It’s not a good idea to surprise respondents as they begin taking the test.

You can bet that people who think they’re taking a short survey are likely to drop out at the five-minute mark.

Set the expectations upfront. Then watch your response rates. If you find your customers are more likely to complete a four-minute survey than they are a seven-minute survey, plan accordingly in the future.

To Conclude

Short, focused surveys with just one objective tend to get the best response rates.

As you create your questions, do it with the customer in mind. You really want to know what they think, so respect their time and only send specific surveys. After all, you can always send another one at a later date.

Bottom line, your survey should take no longer than five minutes to complete. Time is a precious commodity, and you don’t want to take advantage of it.

This means you want to include less than 10 questions as a general guideline to improve your response rates.

Your customers will appreciate a shorter survey that’s quick to complete, and you’ll experience fewer drop outs.

Another benefit is that when you send additional surveys in the future, your customers know you appreciate their time, so they’ll be more apt to answer surveys down the road as well.

Surveys help you make the best decisions for your business. Are you ready to get started with your free Survey Town trial? Start with your free account today, and you can upgrade at any time.

Image: William Iven