survey results

Understanding Your Survey Results

Survey Tips

You’ve done your due diligence and created a simple, data-rich survey, and the results are pouring in.

Now what?

It’s time to review your survey responses. In this article, we look at understanding your survey results and how to move forward with them.

Display Your Results Visually

The human brain processes visual images 60,000 times faster than it does text.

So, take your data and put it into an image-based format. Think tables and graphs. This makes it easier not only for you, but for the rest of your team, to interpret the results.

Consider tables when looking at precise numbers or when you have just a few comparisons. Use graphs and other imagery when you have more to compare.

Ignore the Outliers

Once you have your survey data in a visually appealing format, you can concentrate on the high points. This means look at the biggest trends and for the initial discussion, ignore the outliers.

At first glance, you’re after the big picture of the data. For example, 15 respondents answered a question the same way, while two people didn’t. Save those outliers for a later discussion because they might even be mistakes.

You don’t want to miss the big picture because you focused on the smallest survey responses. (tweet this)

Use the Data Wisely

Let’s say you conducted a survey, and you wanted 100 responses, but you only got 10.

If your survey was about something as important as a major product change, you might want to send out a few more surveys a respectable time apart to be sure the data is correct.

If you do this, consider revising your survey and asking the question in a new way to elicit more responses.

Once you find your survey data correlates with one another, you can feel safe moving forward with your business change.

Final Thoughts

The best surveys are simple and specific with data that you can take action on. They begin with a well-crafted survey and end with a thorough examination of your survey results.

Finally, before you create your survey, write down its purpose along with what you think you’ll find. Then, you’ll have better results and something to compare them to.

Surveys help you make the best decisions for your business. Are you ready to get started with your free Survey Town trial? Start with your free account today, and you can upgrade at any time.

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How To Survey Your Customers “Where They Are”

Survey Tips

Many of our customers ask us, “How do I get more responses from my surveys?”

One of our suggestions is to make it as easy as possible for respondents to access and complete your survey.

To help you get more responses, we look at how to survey your customers “where they are.”

First, let’s look at why it’s important to stay in touch with your current customers and their satisfaction levels.

Customer Retention is Vital

In today’s busy, ultra-digital world, it costs at least five times more to acquire a new customer than to retain current ones. For some businesses, the cost of losing a customer amounts to several hundred dollars.

While that doesn’t sound like a lot for one customer, imagine the cost for each five customers you lose – well over $1000.

This is where the customer survey comes in. It allows you to measure customer satisfaction, fix problems in your business, and ultimately retain more customers.

Now let’s look at how to survey your customers where they are by integrating surveys into your daily business activities.

Use Surveys During the Sales Process

We think this is one of the most effective ways to survey your customers and find out more about their interactions with your business.

By integrating customer satisfaction surveys into your sales process, you meet customers right where they are. You can send your survey post-purchase through your email list, or you can even link it from your checkout pages. (tweet this)

It’s advantageous to survey your customers early in their sales cycle during the sales process because it’s fresh in their minds. It also shows your customers that you truly care about customer service.

Early surveys tell your customers their satisfaction is important to you. It pays to let your customers know you are willing to go above and beyond to handle any issues or problems.

Send Surveys Multiple Ways

You know your business best, so you probably know the best avenue for sending surveys. If you don’t know, it’s time to learn where you customers spend their time.

Is it on email, in your app or on their phones? The good news is that you can survey them in any of those places.

Email provides a chance for highly qualitative feedback. Why? This is because the people who respond to email surveys usually care because they are invested in your brand.

These folks are likely to take your survey one step further and even provide answers to your open-ended questions.

Using surveys through your website or mobile app often provide higher response rates, although your responses might not be of the caliber of your email ones.

Customers will usually answer your questions, though, and are less likely to opt out.

When you send surveys out through SMS (text messaging), you’ll find these are an effective and immediate way to interact with your customers.

Text messages beg for a response, and you’ll find your customers more eager to answer short, specific surveys.

Bottom line – it’s not about which method is better. It’s about which channels are the best for your customer base. Where are your customers? Know the answer to this question and meet them where they are.

Review Responses Regularly

We often see businesses who get excited to send surveys, spend a great deal of time crafting questions and putting the survey together, only to shelve their results for “another day.”

Best practice says you should review your customer surveys on a schedule and on an ongoing basis. For example, set aside 30 minutes to review survey data and results at your monthly staff meetings.

By dedicating yourself and your entire team to reviewing customer surveys on a regular business, you create a customer-service oriented culture at your business.

It helps hold everyone accountable, and it gets your team onboard with improving customer service at your business.

In addition, by reviewing survey data at staff meetings, you might find that your team can identify specific customers and elaborate on why they responded the way they did.

For example, if a customer gave you bad rating, or if they left comments, you can discuss this with your team to learn more about any problems and how you can keep them from happening in the future.

You can also use this information to brainstorm on ways to solve problems, and oftentimes respond to customers to try to repair any damage.

Do be careful when sharing survey results with your staff to not make them uncomfortable with the results. Your survey review sessions shouldn’t be “blame games.”

Stay open to listening to your staff members while coaching them to provide better customer service.

Review Surveys with Customers

For businesses who have relationships with their customers and provide a long-term service or product, it can be helpful to meet with them at least once a year to discuss survey results.

This provides you the ability to meet with your customers in person to discuss their survey responses and dig deeper into any issues that may exist.

Go through their answers to learn more and improve your process. You might find that this review process coupled with the initial survey smooths ruffled feathers and may prevent customer loss.

Final Thoughts

You already know that listening to your customers and meeting their needs is key to your success as a business.

Customer surveys are a terrific way to learn more about how your customers feel about you, so you can use the data to improve your company.

But, perhaps you are struggling with how, where and when to survey your customers.

The best way to solve that problem is to survey them where they are. This might be a pop-up survey on your website at the right time in the customer journey, it might be a post-purchase email or a link on the checkout page. Perhaps it’s a text with a link included.

With more options than ever before, you can meet your customers needs and your own by surveying them where they are.

Increasing your response rate gives you a clearer picture for managing and improving your customer service while at the same time improving retention and raising profit levels. 

Surveys help you make the best decisions for your business. Are you ready to get started with your free Survey Town trial? Start with your free account today, and you can upgrade at any time.

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Why Embedding Questions Gets More Survey Results

Survey Tips

One of the best ways to increase your survey response rates is to embed the questions right in your email marketing software.

Why does this increase your response rate? You see higher response rates because your respondents don’t have to leave their email to take your survey. They can answer it right in the virtual comfort of their inbox.

This is different than putting a link in your email, and it eliminates an extra step for survey takers.

In this article we look at why embedding questions gets more survey results.

Why are Response Rates Higher?

Response rates for emails with embedded survey questions are often higher for several reasons:

  1. As your respondent clicks to answer your question, they have already invested their time and are compelled to complete your survey. There is less chance of large dropout rates.
  2. Your respondents are more likely to answer a single question in your email than invest the time to click through to a long survey.

What is the Best Question?

Surveys embedded in emails generally see a much higher response rate than when you send a link to your survey. (tweet this)

Because of this, you want to ask the question that is the most important to your company. In many instances, this would be your Net Promoter question, “How likely are you to recommend our business to others.”

You’re sure to come up with other one-question surveys that fit your needs, but it’s a good idea to keep embedded surveys to no more than three questions.

Final Thoughts

Email is a powerful vehicle for your surveys. Nearly everyone checks their email, and by embedding your survey questions right in your email, you increase your chances of a response.

Embedding the survey reduces a perceived barrier to completing the survey. Your respondents can complete it immediately upon opening their email. They don’t have to click a link away from their email and take extra steps to complete your survey.

This is a bonus for your business and can help you learn more from your surveys while making it easier for your customers. 

Surveys help you make the best decisions for your business. Are you ready to get started with your free Survey Town trial? Start with your free account today, and you can upgrade at any time.

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How To Integrate Survey Results Into Your CRM

Survey Tips

When you take the time to survey your customers and really listen to what they have to say, you want to make that survey data work for you.

One way to do this is to integrate your survey with your CRM (Client Relationship Management) tool.

Why is this important? It helps you get your survey data into the right place while it’s at its most valuable. Survey integration with your CRM helps you improve your sales.

In this article, we look at how to integrate survey results into your CRM. First, let’s look more at the CRM.

The Customer Relationship Management Tool

Your CRM helps you build solid and successful relationships with your current customers as well as your potential ones.

You probably already know there are many ways to use your CRM software to your benefit. Yet, perhaps something is missing.

This is where the survey comes in. Your CRM is only as successful as the quality of information stored in its database.

You also know that one of the best ways to learn what your customers and your leads want and need is through a survey. Even more, you know that data isn’t worth much unless you first analyze it and then act on it.

When you import your survey data into the CRM, you add your valuable results, so you can use the information to further market to your customers and prospects in the most effective manner possible.

Your survey software and your CRM complement one another. This integration lets you combine multiple pieces of information about your customers into one system.

This in turn makes it easier for you to grow your business by managing the customer relationship in one place.

Now, lets look at the ways you can use the integration.

Work with Your Personas

Buyer personas are semi-fictional representations of what your ideal customer looks like based on market research and real-time data of your current customers.

Personas help you create and deliver a better marketing strategy. They provide you a clear picture of the type of person who would be interested in doing business with you. Creating buyer personas helps you target the right people at the right time.

Your surveys can help you uncover the following information to create better buyer personas:

  • Demographic info
  • Behavioral data and patterns
  • Geographic information
  • The purchasing process of certain groups of people
  • Customer profiles

When you take this survey data and add it to your CRM, you have very specific buyer personas and can create marketing strategies to meet their needs.

In other words, you can execute marketing strategies based on the customer profiles or buyer personas that you create from your survey data.

You’ll also boost your sales in the process.

Improve Customer Service

One of the most important markers of your success as a business is your Net Promoter Score.

When you provide the best customer care, you encourage customer loyalty and retention. You also have brand ambassadors who’ll share their good dealings with your business to their family and friends.

Integrating your CRM with your survey results allows you to get better data on your Net Promoter Score in relation to your customer transactions and interactions.

When you integrate, you can use your Net Promoter Score (NPS) survey results in your CRM to:

  • Trigger an automated response for follow-up with your customers
  • Ask customers who gave you a favorable NPS to give you a Google review
  • Reach out to customers who rated you negatively on the NPS survey immediately. This helps you preempt any negative online reviews they might have and turn the situation around.

Learn More About Current Customers

If you want to run a successful business, it pays to listen to your customers.

By sending a survey, you’ve already shown a willingness to do just that. You’ve given your customers a voice and invited them to share their experience with you.

They are able to respond positively or negatively. They can tell you more about what they want and need. They can tell you about their negative experiences in a non-threatening forum.

When you ask your customers what they think and integrate your survey data into your CRM, you learn the following information:

  • What makes your customer stay with your business
  • How to retain your customers
  • What encourages their loyalty
  • More about their needs and desires
  • Description of your target market
  • Minimize the chance of negative online feedback because you handle it as it comes in

With this integration, you can rest assured that your CRM has the most up-to-date information about your customers.

You can also learn more about the customer’s journey with your business and then create surveys to match the journey.

Maximize the Moment

Sometimes it can be hard to know the exact right time to make a customer contact to make the sale.

But, when you use your surveys to learn more about your customers, you can use the survey data and your CRM to get the right information in front of particular customers at just the right time.

For example, you send out a survey to your leads and ask them what products or services they want to learn more about.

Once the survey is returned, you can trigger just the right automated email string.

Final Thoughts

The best part of integrating your survey results into your CRM is the ability it gives you to attract new customers and retain current ones.

This integration helps you facilitate a long-term relationship with your customers by providing the data you need for personal marketing.

You’ll find that by integrating your survey results into your CRM, you have smart data to make even smarter decisions.

Your feedback and your marketing opportunities come full circle because you have all of your information in one system.

You know the value and potential value of a wide range of customer types based on their survey data.

Above all, survey and CRM integration helps you connect the dots for the most informative picture of current and potential customers. (tweet this)

Surveys help you make the best decisions for your business. Are you ready to get started with your free Survey Town trial? Start with your free account today, and you can upgrade at any time.

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