You know the importance of sending surveys to your customers. Most likely you do this because you are dedicated to improving your customer service.
Yet, the only way your business will shine is if customer service is part of the very fabric of your company. For this to happen, it must start with you, and your employees must buy in. (tweet this)
In other words, you can do all the advertising in the world, send surveys on a regular basis, and if your team isn’t on board, things will be tough.
One way to encourage your staff to provide the best service is to incentivize your managers and your team for good reviews. Let’s look at the importance of employee reward and recognition.
Reward Employees Named in Surveys
Let’s say a survey respondent names one of your employees positively in a survey. Consider rewarding your team member for the mention.
For example, you might give them a gift certificate, Friday afternoon off, or a small bonus.
Set Goals
If your first survey garnered less than perfect results, set a goal for your staff.
For example, if you send a Net Promoter Score survey, and it comes back on the low-end, set goals for each quarter. Your goal might be to raise your score by one-two points each quarter.
Then, if your team meets the first quarter goal, they get a reward. If they meet the second quarter goal, they get another, and the same for quarters three and four.
If all four goals were met, consider a bigger reward and recognition at the end of the year.
Get creative. Ask your employees what might motivate them, and then set the rewards in motion.
Final Thoughts
Providing the best customer experience possible is what sets businesses apart in the 21st century, and surveys help you uncover valuable data to do this.
Get your employees on board by rewarding and recognizing them for your positive surveys.
Because the happiness of your customers stems directly from the contentment of your employees, you’ll find that actively engaging them in the process helps drive business and your overall growth.
Surveys help you make the best decisions for your business. Are you ready to get started with your free Survey Town trial? Start with your free account today, and you can upgrade at any time.
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