Workflow improvements launched with SurveyTown release – March 2018


Hi fellow SurveyTown surveyers:

It is March 12, 2018 and we have just released a new version of SurveyTown designed to give you a better access to the workflow of making a survey.  See below for the major changes.

Redesigned WorkFlow for Creating and Sharing Surveys

Now that you can more or less freely edit active surveys, we have turned the management of surveys into a “Build -> Preview -> Share -> Results” workflow.  This makes it easier to get a comprehensive view of your survey before and after you have started collecting results.


Mobile, Tablet and Desktop Previews

We have added an new preview step which give you an opportunity to see what  your survey looks like in a tablet and mobile screen size.

Interface de-cluttering

We de-cluttered the listing of surveys by moving the Close, Copy and Delete functions under a “three dot” navigation on the left.

Word Cloud Report

We have added a Word Cloud report to the short text and long text question types. This gives you a visualization of the words used in people’s responses to give you a “feel” for how people are responding.  You can still of course read individual responses by clicking on “Show Responses”.

Modified Look for Survey List

We have added hover-over navigation to give you quick access to the “Build > Preview > Share > Results” sections of your survey.  Additionally we have a slightly different look in the list for surveys are have not collected any responses yet.  If the survey has not collected any responses, the list of surveys will show the number of questions.  Once the survey collects its first response, it will show the number of responses.

PLEASE NOTE: We have done away with the concept of having to “Start” a survey. Newly created surveys are ready to collect responses immediately. When a survey collects its first response it will automatically be switched from “New” to “Active”.  The API call Survey_Start will still function to move a survey from “New” (formerly “Draft”) to “Active”.  API call Survey_Status_Changed will fire when a survey collects its first response.  The survey value “status” returned by the API  are also unchanged, meaning they will return “Draft” instead of “New”

Change in restrictions on Basic accounts

We have modified the restrictions on our Basic account.  Instead of just one survey, our trial accounts get Unlimited surveys but with only 100 responses allowed on any particular survey.  This is a by-product of our having lifted the requirement that people press start to activate surveys.  If your survey goes over the 100 response limit, we will continue to gather responses, but you will need to upgrade to see and download all of them.

We hope you enjoy the new SurveyTown features!




Drag and drop survey creation


We have just launched some changes to way surveys are created by introducing a new drag and drop interface for questions.  This interface reduces the number of clicks needed to add questions into a survey as well as allows you a better vantage point to “see” how your survey is coming together while you create it.  Here’s a guide to the major changes.

Drag questions into place

First main change is that you now see all your questions types in a list on the left.  You can then choose among the list, select them and then drag and drop them into your survey area which is the main area on the right.


Inline editing

Once you drop your question in the main survey editing area, the dialog to add in your question text or set your choices will appear right there inline.  You can then save your settings and the question will appear right there.  This change saves several clicks back and forth between pages.


See your survey as you build it

With these changes you can now get a better view of your survey as you build it.  After you save your questions they appear in the main editing area so you can see how they will look in the final published survey.

Actions are now exposed via hovering

The Edit, Copy, Move and Delete actions on survey questions are now exposed when you hover over the questions.


We hope we have made the survey creation process even easier our new drag-and-drop interface for creating surveys.  This new interface for creating surveys will reduce the number of clicks and give you a better view of your survey as you create it.

Happy Surveying!

Create automatic Slack messages when you receive a survey response


Slack is a workplace collaboration tool that has grown exponentially and many companies use it to facilitate communication.

Imagine if you wanted to receive a Slack message when you receive a new survey response.  Well, you can!  For example you could use this feature to alert support team members to new responses to Net Promoter Score (NPS). Or you could alert team members when someone has filled out a survey describing their experience or preferences.

Using Zapier, you can create an automatic slack message after you receive a survey response in SurveyTown.  Its fun and easy to setup.

SurveyTown alert inside of Slack

The three things you need are …

  1. SurveyTown account (Professional level, so you can get API Keys)
  2. Slack account
  3. Zapier account (free or paid)


Step 1 – Connect your SurveyTown account to Zapier

Login to Zapier and connect SurveyTown account.  Go to Connected Accounts, search for SurveyTown.  It will ask you for your API key.  Grab your API key from SurveyTown and copy and paste it into Zapier.

Step 2 – Connect your Slack account to Zapier

Login to Zapier account.  Go to Connect Acounts and search for Slack.  The connection process involves giving permission for Zapier to be able to post messages to your Slack (among other things).

Step 3 – Setup a Zap!

This step is to create the connection between SurveyTown and Slack.  This involves setting up the trigger and the action.  So we want a new survey response to create a message in Slack.  So the trigger is the survey response and the action is the posting of the message to Slack.

When you setup your SurveyTown trigger it will look into your account for active surveys.  Choose survey which is receiving the responses you want posted to Slack. (NOTE: You will need to have at least one recent survey response in there to run a test.)

Create SurveyTown Trigger in Zapier

Next you setup the action which is posting the message in Slack.  When you set up the action you will have the option to choose to post to Slack a “Direct” message or a “Channel” message.  If you choose a “Direct” message you will need to choose you to send the message to and if you choose “Channel” which channel you will send the message to.

Create a Slack action with SurveyTown trigger in Zapier


You will then write in the message you want sent.  You can also add into the message a question response.  So for example you can write in the NPS score you just received into the message.

From there you follow the steps, press “Finish”, name your Zap and then activate it.

Your Zaps will run automatically but if you want to submit a survey response and see it in Slack, you can force a Zap to run by going to the dashboard and clicking “Run”.

Here’s a full demo of the SurveyTown <> Slack setup.