Words are great, and while it’s always a best practice to thank your survey respondents when they’ve completed your survey, there are some actions you can take to really drive your thank you home.
You want to use an action to show your respondents your gratitude, and this is where the call to action (CTA) comes in.
Your best call to action is to take action first by creating a CTA that shows your survey respondents you know they just did you a favor, and now you are going to do them one. (tweet this)
In this article, we look at the ultimate survey CTA when a survey is completed. We’ll look at how this can further solidify their loyalty to your business.
A Good CTA
When your survey is completed, a good CTA you can provide is either the incentive you promised or one you are surprising your respondents with.
For example, you may have promised them a coupon for free shipping, a percentage off coupon, a free download, or something free from your store.
Whether you told them this up front or are providing it as a surprise, it is the ultimate CTA when a survey is completed because your customers are getting what they wanted.
But, if you really want to wow your customer with the ultimate call to action, give them the one that meets your respondents where they are.
The Ultimate CTA
There is one more thing you can do with your after-survey CTA that propels your CTA to the ultimate stage and beyond.
You can further increase your results by creating a CTA based on survey responses.
This means providing a call to action that meets your customers’ needs, wants and desires.
Your survey helps you determine what your customers think about either your products, services, or your business. Because you know this, you can provide them with a proper call to action.
For example, perhaps you created a survey that asked your respondents if they want coupons, free shipping, eBooks, webinars, whitepapers, or free services.
Based on their responses, you can provide a CTA at the end of the survey based on their answers. For example, for the ones that want free shipping, give them a coupon. For those who want eBooks, give them a link to a new one.
Not only can you provide an appropriate CTA, but you learn more about your customers so you can provide them with the right content, products, and services.
You can also reach out with a CTA to customers who may or may not be happy with your company. Let’s say you conducted a Net Promoter Score survey. You could provide a different call to action for several groups:
- If your respondents’ NPS survey response score is less than six, you can create a call to action that appeals to your detractors.
- If you have responses in the range of seven-eight, you can also create a CTA for this more neutral, passive group.
- For NPS survey responses that are greater than or equal to nine, you can create a promoter CTA that appeals to your biggest fans.
Each of these CTAs can be different. To create the CTA, research your audience, know what makes them happy and what doesn’t. Then, you can fine tune your CTA at the end of your surveys to appeal to each of those audiences.
Sending surveys helps you learn valuable information about your customers. It helps you fine tune your marketing and provide the right things at the right time.
So, why waste one minute of that time. Give them a CTA when the survey is completed that matches their survey responses.
In doing this, you not only express your overwhelming gratitude, but you tell your customers immediately that you are listening to them.
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