Survey Tips

How To Sell Survey Data: Unlock the Power of Your Survey Results—Start Selling Now!

Survey Tips

Survey data can be quite valuable to companies and organizations who use it to make decisions about their services, products, and strategies. However, monetizing survey results and research insights can be challenging. For this reason, the Survey Town team created a brief yet comprehensive guide to help you learn how to sell survey data. You’ll find information about preparing your data, finding the right customers for any survey, and a few helpful tips. Let’s dive in!

Prepare Your Data for Sale

After collecting survey data, be sure to do the following:

Where To Sell Survey Data

The next step is reaching out to individuals and organizations who may be interested in purchasing the survey data. We also suggest you use social media and other marketing channels to promote the availability of your surveys and find the buyer quickly. You can either sell the study as is or share insights you gained by analyzing the data. 

Here are the different ways you can sell survey data.

1. Sell Your Data Directly

The most straightforward method is selling your data directly to another organization after a private interaction with the interested party.

You have to either do some research to find a potential buyer or already have a relationship with an organization that might want to buy your data.

2. Join a Private Marketplace

A private marketplace is where companies exchange data. You can join a data marketplace to sell your results to buyers in transparent transactions.

Most of these marketplaces have a steady stream of buyers readily available, regularly looking to buy survey data for market research or other purposes.

3. Sell It to a Data Aggregator

The third option is to sell your results to a data aggregator or a similar company, which sells data to organizations that require it.

While it’s easier to do it through a third party, note that you may not have control over the transactions or even get a favorable price. So, just to be safe, do sufficient research to ensure you’ll be working with a reputable company. 

Example of survey data; Source:


With the increasing demand for market research, selling survey data can be a profitable business opportunity. 

Ensure the survey results are relevant, segmented, and anonymized (if necessary) before you attempt to sell them. Then, agree on a fair price, and remember to follow up with the buyer after the sale to ensure they are satisfied.

Also, if you need help creating a survey, collecting the data, or presenting the results, don’t hesitate to use Survey Town!

How To Present Survey Results—Analyze and Visualize Data Easily!

Survey Tips

The best way to understand survey data is to visualize it. So, after collecting and analyzing results, it’s crucial to present them in a clear, concise, and visually appealing way. In this article, we’ll discuss the best practices for creating a successful visualization of research data.

Keep reading to discover the top ways to present survey results, helpful tips on doing it right, and the best online tool that can present all the data for you.

Presenting Survey Results

The best way to present survey results to help explain your data is to use visuals (graphs, charts, etc.) You should organize the presentation in a way that’s easy to follow and understand, with unbiased and objective results. Find your options below.

Ways To Present Survey Results

1. Graphs and Charts

If you’re looking for the most visually appealing ways to present survey results, graphs and charts are good options. These make a quick and easy-to-understand graphic.

Here are some of the commonly used types of graphs and charts:

  • Pie chart: A popular chart type, it shows the breakup into sections, with the sum of all slices being 100%.
  • Venn diagram: Uses overlapping shapes (often circles) to illustrate the logical relationships between different sets.
  • Line graph: Displays how one or more variables or results change over time by tracking the ups and downs of the data.
  • Bar graph: Simple to create and easy to interpret, it’s the most commonly used type to track changes over time or compare things between different groups.

2. Infographics

Using infographics alongside graphs and charts adds a creative twist and enhances the message instead of distracting from the data.

The eye-catching graphic visual representations will make survey results more impactful and visually pleasing, which will leave an unforgettable impression on the audience.

3. Data Table

Tables are an efficient way to display numerical data easily. Software like Excel or SPSS helps create tables, and you can even remove unnecessary information to focus on the data intended to be shared with a specific audience.

Similarly, spreadsheets like Excel might not be visually appealing, but they are an excellent option for organizing large amounts of data for a survey results report.

4. Video Infographics

Using animation for an informational video, like in videos or animated infographics, is an excellent strategy for presenting survey results.

With sound, animation, and colorfully displayed statistics, you’re bound to keep your audience engaged. It’s an effective communication tool to convey complex and concrete information effortlessly.

5. Presentations

Combining visuals with the text through a presentation is a practical way to present survey results in an understandable way.

Not only does a presentation allow you to present the early stages of your survey, but it’s also good for showing your questions, hypotheses, and analysis methods.

Survey Results

What To Keep in Mind When Presenting Results

When presenting survey results, be sure to do the following.

  • Explain technical terms your audience might not be familiar with.
  • Put the results in context, comparing them to other surveys or data sets.
  • Highlight the most critical findings from the survey.
  • Be clear about the meaning of the results and the way you obtained them.

The most important thing to remember when presenting survey results is that correlation doesn’t equal causation. It implies that just because two things are related doesn’t mean that one caused the other.

You must also be aware of potential biases in your sample when presenting survey results. For example, self-selection bias occurs when people who feel strongly about a topic are more likely to respond to a survey related to it.

Visualize Your Data With SurveyTown

SurveyTown is your one-stop solution for surveys. Not only does it help create any survey (even completely custom ones), but it also creates real-time survey reports to help see your ratings.

The software will collect all the responses to your survey and present the results in beautiful charts and graphs. From seeing the number of responses to viewing your aggregated statistics on responses in charts, SurveyTown simplifies the process of analyzing and presenting the survey results.

You can also use the APIs to export data, retrieve response data, or integrate your survey data into other applications.

Final Thoughts

As is evident, your work doesn’t stop at merely collecting and analyzing survey data. It’s equally important to present it the right way so that your audience understands the outcome of your survey clearly.

While you can try to create graphs, charts, infographics, tables, or presentations, SurveyTown can help simplify your work by doing all the visualization for you. Check out our pricing plans here!

Pilot Testing in Research: A Crucial Step in Survey Design

Survey Tips

The survey design process involves several crucial steps, and conducting a pilot test is one of them. If you’re looking for its explanation and benefits, we’ll give them to you. Discover how pilot testing in research allows researchers to identify potential problems and fine-tune questions before launching their survey to a larger sample. You’ll explore the pros and cons of pilot studies, key steps in conducting a successful one, and valuable tips that will help you plan your research project to a tee.

What Is Pilot Testing in a Survey Research?

Pilot testing is small-scale study researchers conduct before administering the actual survey to test the validity of questions and data collection method. Therefore, a researcher uses it to examine the questions’ effectiveness and determine whether the survey is likely to succeed.

TL;DR: Pilot testing ensures that the survey is easy to understand and free of biases or errors.

Pilot Testing vs. Pretesting

People often confuse pilot testing with pretesting. Although both are important for ensuring the study’s effectiveness, there’s one key distinction between them. A pilot calls for conducting the survey in its entirety, while pretesting involves examining certain components only. For instance, you can use the latter to identify issues in the questionnaire’s tone, structure, or design.

How To Conduct a Pilot Test

You must carry out the pilot test under standard survey conditions and pay close attention to each step of the process. Follow these instructions to perform a successful test.

  • Choose each participant carefully, and make sure they fit your research’s target population. Pay attention to the following factors: their age, gender, education, income, and location.
  • Get your respondents together, if possible, and observe their behavior. It’s a very helpful method that allows you to see how comfortable they are throughout the survey and when they pause or hesitate.
  • Test the average time respondents take to complete each question and the entire survey. If the survey takes more time than expected, it means that it’s probably too lengthy or complex for your audience; find a way to simplify it.
  • Test the question flow, order, and type to ensure the survey is clear and easy to understand. If respondents need clarification, provide inaccurate answers, or repeat information, you should change the order of questions, rephrase them, or include an explanation.
  • Seek feedback from the respondents, supervisors, and observers. Make sure everyone contributes and shares their opinions or concerns so that you discover the areas that require improvements.
  • Collect all the data for analysis, and use it to make necessary changes and improvements. The data refers to participants’ answers, everyone’s feedback, and your notes (remember to take them during the survey).
  • Repeat the process if necessary. Feel free to conduct another pilot test after revisions to ensure the survey is ready for a larger audience.

Be sure to complete all the steps; each point is essential for an effective test that will lead to a successful survey.

Survey Questionnaire

Pros & Cons

Here are the three key benefits of survey pilot testing in research: 

  • Identifying potential issues with your study design or methodology;
  • Avoiding any ethical problems that could occur from conducting a flawed study; 
  • Getting valuable feedback and using it to improve the final research.

On the negative side, the entire process takes a lot of time and resources. Plus, a successful pilot test doesn’t guarantee that issues won’t arise again, so you may have to repeat the process down the line and delay the start of your project.

Is It Always Necessary?

Pilot testing is not necessary for every survey; it depends on the sample size and type of questions. 

For instance, smaller and less complex surveys usually don’t require such testing. On the other hand, if you’re conducting a study that’s supposed to reach a larger audience, we recommend doing a pilot test. That way, you’ll determine an appropriate number or structure of your questions and avoid biased answers.

Final Thoughts

Although some researchers find pilot testing unnecessary, it’s undoubtedly an excellent way to ensure the validity of your data and the effectiveness of your research. It may seem pricey and time-consuming, but it actually saves money in the long run since it prevents problems later down the line.

Don’t hesitate to conduct a pilot study and ensure your research yields positive results. We also suggest you start your free trial with us, create a perfect survey after the pilot test, and organize your data quickly and effectively.

Fill out this form if you have any questions or concerns, and one of our support team members will get back to you as soon as possible.

How Can I Improve My Customer Service Survey Score?

Survey Tips

The most obvious way to improve your customer service survey score is by addressing your customers’ issues and concerns. Here are the key steps you should take to do it successfully:

  1. Identify areas for improvement: Peruse your survey results and identify common themes or areas where most customers gave lower scores. When you find them, focus on their progress.
  2. Communicate with your customers: Talk to customers with the lowest scores and try to understand their concerns. This way, you’ll identify specific issues and get down to brass tacks.
  3. Take action: Based on the customer feedback, make changes to your customer service policies or any process. This could involve training your team on new techniques, implementing new strategies, or changing customer service operations.
  4. Monitor and track progress: Conduct occasional surveys to keep track of your customer service survey score over time or search for trends. This way, you’ll be able to determine whether your efforts are paying off.
  5. Seek additional feedback: Find other ways to collect feedback from your customers, such as through social media platforms, online reviews, or informal conversations with your team. If you miss something through the survey, these will help you find and improve it.

Tip: If you want to run another customer satisfaction survey, click here to discover the best practices and tips.

What Kind of Data Can You Collect Using Surveys?

Survey Tips

Researchers collect various types of data using surveys; here’s the most common classification:

  • Demographic data: race, age, gender, education, income, employment status, etc.
  • Consumer data: purchasing habits and brand preferences.
  • Health data: physical health status and healthcare utilization.
  • Psychological data: personality traits, cognitive processes, and emotional states.
  • Attitudinal & behavioral data: opinions, beliefs, values, and the frequency of specific behaviors or activities.

Click here to learn how to avoid mistakes while collecting survey data.

Learn How To Organize Survey Data Quickly & Effectively in 2023

Survey Tips

Aside from being cost-effective, using a survey to collect valuable info is an excellent idea because it offers immense statistical significance due to a high response rate. However, gathering all the responses and sorting them out can be quite a hassle. So, if you’re wondering how to organize survey data effectively and efficiently, be sure to use our tips and tricks

Before you start creating your questionnaire, be sure to plan ahead and choose a suitable data collection method. If the questions are ready, but you’re still having doubts if they’re the right ones, do pilot testing to ensure data accuracy. Finally, after conducting the survey, you must collect and categorize all the responses properly. Keep reading to learn how to do that by yourself or through a helpful software tool.

Option #1: Sort Out Data by Yourself

Sorting out survey results can be time-consuming, but doing it properly is a must. Here are the essential tips for organizing your data by yourself.

  1. Create categories and custom labels to classify responses into meaningful groups, especially if you need specific info about a particular group of people. Make labels according to respondents’ age, occupation, or gender and then analyze trends across different groups or compare them over time. 
  2. Pay attention to different question types when filtering responses. For instance, not all filters or sorting options can apply equally to open-ended and closed-ended questions.
  3. Double-check all the data for any typos or other mistakes that could skew your results or analysis down the line. This is also important if you plan to make comparisons between multiple surveys.
  4. Export summary and response data for analysis and safekeeping in case you need an offline copy. Remember to export the individual responses, too.
  5. Visualize your results. Creating colorful graphs, charts, or tables will provide an immediate snapshot of the collected info and make it easier for everyone to understand the results of your research. And, if you do the analysis and organization right, it’ll be a piece of cake.

Option #2: Let SurveyTown Take Care of Everything

If you’re wondering how to organize survey data easily and without stress, we have a solution. 

Aside from conducting surveys, SurveyTown helps interviewers collect all responses, categorize them, and transform them into cool graphs, charts, and reports.

Sign up to skip many arduous steps and slice and dice your data without hassle. It’s as simple as that!

Final Thoughts

Sorting out your survey data is crucial because it:

  • Gives insight into respondents’ needs and preferences;
  • Makes a large amount of data coherent and well-organized;
  • Helps interviewers analyze the responses easily and efficiently.

Collecting responses can be time-consuming due to the high response rate, but you can make the entire process faster and more straightforward with SurveyTown.

Create a free account to try it out, or take advantage of all the awesome features for unlimited surveys for as low as $69.

How Do You Collect Data From Surveys?

Survey Tips

Depending on their preferences and type of research, interviewers choose one of the following ways to collect survey data:

  • Online questionnaires are the least expensive, most wide-reaching, and, therefore, a very popular data collection method. You can create one using SurveyTown in no time. Click here to learn how to ensure the validity of your survey data.
  • Telephone interviews are not as popular as they used to be since people have become quite skeptical about sharing personal information over the phone. However, they allow interviewers to clarify their questions and respondents to explain their answers.
  • In-person interviews are usually more expensive than other data collection methods, but they allow interviewers to gain respondents’ trust, detect their emotions, and get honest and elaborate answers. These are perfect for those who want the most personal approach.
  • Mailed questionnaires are less personal and usually less effective since people tend to discard them with junk mail. Also, they don’t allow either party to clarify information. On the other hand, mailed surveys give respondents time to think and use additional resources to provide detailed and precise answers.

Tip: If you’re wondering if a survey is the best way to collect data, check out its pros and cons before you decide.

How Can You Avoid Errors in Your Data Collection in Surveys?

Survey Tips

The process of preventing data collection mistakes starts before conducting a survey. Check out our top tips on avoiding errors in your data collection in surveys.

  • Understand and find your target population. Even when you use the best data collection tool, you’ll skew your research if you don’t choose the right respondents.
  • Design and carefully order your questions, which must be easy to understand. Steer clear from double-barreled questions, and be sure to provide a “don’t know/not applicable” answer when suitable.
  • Avoid complex language and technical terms or acronyms if possible. When using them, provide a definition, explanation, or examples.
  • Reach out to your audience through different communication channels, such as email. If you’re conducting phone interviews, agree on a meeting time in advance to avoid a low response rate.
  • Double-check all the work before launching the survey and during data collection. For instance, proofread the questions, double verify scheduling invitations or reminders, check the respondent database list, etc.
  • Invest in your interviewing/measuring techniques, and make sure all data researchers understand all the factors and features.
  • Use helpful software tools that will take care of your data collection and visualization. For instance, SurveyTown will help you create/conduct your survey, collect all responses, and create beautiful graphs and charts.

Bonus: Click here to learn how to ensure the survey data validity.