There are numerous things you can do with your respondents information. Let’s look at what developers need to know about integrating survey data.
survey data
3 Goals You Should Have for Your Survey
Survey Tips
Before you create your survey, do you have survey objectives in mind? They are vital. Let’s look at three goals you should have for your survey.
3 Surprising Industries That Leverage Surveys All the Time
Survey Tips
Wondering if you should use surveys to improve your business and overall marketing? Here are five surprising industries that leverage surveys all the time.
3 Must-Ask Questions After A Customer Shopping Experience
Survey Tips
How do you know if you’re customers are happy? You survey them. Let’s look at three must-ask questions after a customer shopping experience.
How To Filter Survey Reports
Survey Tips
When you conduct a survey, you may want to look at your survey from several different angles. Filtering your results can help you do this.
In this article, we look at how to filter survey reports into your report so you can segment your respondents according to how they answered your questions.
Slice and Dice the Data
Using filters in SurveyTown, you can get multiple views of your data by going to the Reporting Tab and using “Filter Results.”
This allows you to compare results based on different groups of respondents. By clicking on “Filter Results,” you can view various data. Simply go step-by-step and choose various data points to filter your responses.
Not only can you filter data by responses, but you can filter it by age, demographic, gender, ratings and more. You will have had to ask for this information in your survey, though, to be able to filter it.
It’s often helpful to explore the similarities and the differences between subgroups in your audience. This helps you identify your strengths, weaknesses and even opportunities. (tweet this) For example, you may find audience members of a certain age rated you five stars when you only expected three of this particular group.
Finally, here are a few suggestions for filtering your survey results. You can filter by:
- Survey status
- Response date
- Question Answers
- Age and/or Demographics
- Survey Link – where they accessed your survey
Final Thoughts
You’ll find filtering your survey results beneficial for several reasons.
First, it provides you with more in-depth data and reports on how certain parts of your target populations answered specific questions. Second, filtering your results let you segment your respondents for further communication.
For example, you might filter all the people who answered question number three negatively and send them a follow-up email to try and make things right. Or, if you asked a question pertaining to a potential new product, you could filter out the responses that indicated they’d like to learn more.
Ready to get started filtering your survey results? Head on over to SurveyTown.
Surveys help you make the best decisions for your business. Are you ready to get started with your free Survey Town trial? Start with your free account today, and you can upgrade at any time.
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The Pros & Cons of Letting Survey Takers Remain Anonymous
Survey Tips
You’ve created an engaging survey and paid attention to all the best practices. It’s time to send it out, and suddenly you aren’t sure what to do.
Should you require respondents to leave their names, or should you let them remain nameless?
In this article, we look at the pros and cons of letting survey takers remain anonymous.
Pros of Anonymous Surveys
You’ll often find that anonymous surveys can provide for more honest feedback.
The nature of a nameless survey means that respondents can answer freely without fear of reprisals or embarrassment.
Anonymous surveys work well for topics that are deeply personal and allow people to respond openly and honestly.
Cons of Anonymous Surveys
On the flip side, anonymous surveys may be less specific. You may find that if negative feedback is involved, it’s broad-based because you can’t follow-up to learn more.
In addition, if the survey is anonymous, you might not have a frame of reference for the respondents’ complaints, so you can’t be completely sure of the whole picture.
Another negative is that respondents don’t have to “own” an anonymous survey. If they have to give their name, they must also be able to stand behind their feedback and defend it.
Without ownership, your data may not always be accurate.
Final Thoughts
Once you’ve weighed the pros and cons of letting survey takers remain anonymous, you can decide which route to take.
If you’re on the fence, consider letting your survey takers decide. Give them the choice of answering their questions openly or anonymously. Do this at the start of the survey for the best results.
Finally, if you’re wondering about survey results, a university study shows that non-anonymous survey respondents are more likely to provide extra detail in their responses as opposed to anonymous responders.
This also shows that feedback quality actually can improve once the anonymity is removed. (tweet this)
Surveys help you make the best decisions for your business. Are you ready to get started with your free Survey Town trial? Start with your free account today, and you can upgrade at any time.
Image: Daniel Montiero
9 Tips For Creating An Engaging Survey
Survey Tips
Let’s face it, most surveys are boring, and many aren’t created with the respondent in mind.
Many companies want to learn something quickly, and they don’t often spend the time to create an engaging, thought-provoking survey.
This means higher drop-off rates for the surveyor, and this isn’t a good statistic for the endgame.
To help you make surveys that are attention grabbing, and attention holding, let’s look at five tips for creating an engaging survey.
#1: Be Relevant
What’s relevant to you might not be relevant to your survey audience, so you want to make sure you know exactly who you’re sending your survey to.
For example, if you are crafting a survey about swimming pools, and you want to know why people would or wouldn’t put a pool in their backyard, you don’t want to send the survey to apartment dwellers.
Your relevant audience is homeowners.
Another way to stay relevant in a more upbeat, hip way is to research trending hashtags that have some relation to your business. Then use that information to craft a survey title and/or questions that hook your audience and makes them want to complete your survey.
#2: Be Timely
Your customer purchased from you two months ago, and you wait to send a survey about their checkout experience.
Most busy people aren’t going to remember your checkout process (unless there was something memorable – good or bad) two months afterwards.
Stay in the moment and be timely with your surveys for the best engagement.
#3: Be Visual
The digital, social media age means that visuals matter.
You can bet your respondents are going to drop off if your survey is visually unattractive.
Things to think about include your background color scheme, font colors and font choice and any embedded images.
#4: Be Mobile Friendly
Mobile usage is significantly higher than desktop usage, and Americans spend nearly 90 hours per month on their smartphones.
This is why the most engaging surveys are mobile-friendly. Make it simple, fast and easy for your respondents to complete your survey from the comfort of their phones.
Make sure your survey functions just as well on the mobile phone as it does the desktop computer.
Your mobile surveys can help increase engagement and response rate.
#5: Be Thoughtful
When creating your engaging surveys, make them convenient to complete. This means emailing them, posting them and/or embedding them on your Facebook pages, adding them to Twitter and including them on your website.
Making the survey convenient for your respondents shows you are thoughtful and concerned about the usability.
#6: Be Shareable
Once you’ve got your creative, unique and engaging survey, you want to make sure its shareable. (tweet this)
Include social sharing links at the end of the survey so your respondents can share the survey and their results.
Allowing people to share their results on social media means you’ll get even more responses.
#7: Be First
Another tip for creating an engaging survey is to use the first person in your questions. This immediately draws the respondents in and subconsciously keeps them going.
Using the first person creates a psychological response, and makes the survey easier for people to complete because they can immediately imagine themselves in the question.
#9: Be Logical
Our final tip is to use conditional logic.
To really engage the respondent, tailor subsequent questions from answers to earlier ones.
You can skip questions, add questions based on answers and even route your users to different URLs based on their answers to survey questions.
Final Thoughts
Whether you’re sending surveys to multiple audiences that might include your customers, target audience, employees or industry leaders, your goal is to get valuable data.
This means you need to create an engaging survey that keeps respondents looking towards the next question.
Try some of our tips today and see if it increases your survey engagement response rate. Test your questions and fine tune as necessary.
Surveys help you make the best decisions for your business. Are you ready to get started with your free Survey Town trial? Start with your free account today, and you can upgrade at any time.
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