Posts published by Dayne Shuda

What Are the Pros and Cons of Using a Survey To Collect Data?

What Are the Pros and Cons of Using a Survey To Collect Data?

General

Although there are many, we listed the main pros of using a survey to collect data.

  • It’s convenient. You can conduct a survey remotely online, via email, or by telephone, so it’s not geographically dependent.
  • It’s time-efficient. You can develop and carry out a survey in significantly less time than other data-collection methods.
  • It’s cost-effective. Focus groups or face-to-face interviews usually require more resources.
  • It offers excellent statistical significance due to a large number of people answering any survey.
  • Finally, if you use sites like SurveyTown, you can create any type of survey with any question type, automatically subscribe contacts to surveys, and see ratings in real-time reports.

Go through the following list to discover the cons of conducting a data-collecting survey. 

  • It isn’t suitable for controversial issues since respondents may feel uncomfortable giving honest answers. Personal interviews would be a better match for such matters.
  • Multiple-choice questions sometimes have a lower validity rate than other question types. Also, phrases like “somewhat (dis)agree” may have a different meaning to each respondent.
  • The design isn’t flexible. You cannot change the survey questions or administering method throughout data gathering.
  • Researchers must create questions for the general population, and generic questions aren’t always suitable for every participant.
Employee Satisfaction

Key Methods & Tools To Measure Employee Satisfaction + 6 Ways To Boost It

General

Satisfied and engaged workers are of the utmost importance for your company’s growth. The SurveyTown will provide the best tools to measure employee happiness and strategies to improve working conditions in all departments. Learn how to provide your team with financial, emotional, and medical support to create a healthy workplace with happy employees. You’ll discover the significance of questionnaires, average eNPS scores, regular meetings, education, and multiple other factors. Our simple job satisfaction measurement tools and beneficial practices will help you calculate, track, address, and positively influence your workers’ contentment, motivation, or well-being.

#1 Carry Out Anonymous Surveys

Conducting a survey to measure employee satisfaction is a fantastic way to get direct insights and make everyone feel heard. Be sure to make it anonymous, customize it to fit all departments, and send it via email. 

Creating a survey is easy and includes several direct open-ended or multiple-choice questions. Save time by using SurveyTown’s employee satisfaction survey template. This questionnaire can also help you discover whether your company needs better consumer experience data. 

#2 Calculate ESI and eNPS Scores

Incorporate the following questions into a survey, and add a scale from 1 to 10 for them to circle a suitable number. 

  • How satisfied are you with the workplace?
  • How well does your workplace match your expectations?
  • How close is your workplace to your dream job?

Use the following pattern to get the Employee Satisfaction Index: [question mean value/3] x 100=ESI.

Measure the Employee Net Promoter Score (eNPS) by asking just one question: How likely are you to recommend our company as a workplace on a scale of 0 to 10? Those who circle 9 or 10 are promoters, while people who answer 0 to 6 are detractors. Calculate the eNPS by deducting the percentage of detractors from the percentage of promoters. Any score above 0 is acceptable.

#3 Take Advantage of Specialized Software

If you’re searching for efficient and easy-to-use tools to measure job satisfaction, employee experience platforms are your go-to choice. These offer a safe place for feedback exchange, allowing leaders to drive positive changes and improve employee happiness. Here are our top five picks:

#4 Set Up an Employee Suggestion Box

Setting up an employee suggestion box in your office or on your website is an excellent way to receive feedback. It allows workers to voice their concerns right away instead of waiting for you to conduct a survey or ask the right question. To get the most constructive feedback, make sure the suggestions are anonymous.

#5 Organize Regular 1:1 Meetings

Although surveys, questionnaires, and employee experience platforms are undoubtedly helpful, regular 1:1 in-person meetings are still our strong recommendation. Talk directly to your team members, and use the opportunity to tackle the issues your questionnaires didn’t cover. Discover how they feel and try to find a way to deal with potential problems.

Extra Tips on Improving Employee Happiness

Once you’ve analyzed survey results and data, you must design effective improvement strategies, and we’ll help you do that. Statista’s 2021 research revealed work-life balance as a crucial attribute for ensuring job satisfaction, but several other elements are just as important.

  1. Achieving a sensible work-life balance is feasible by liberating your employees from demanding schedules and heavy workloads. It’s also a great idea to allow them to choose between remote and in-office work.
  2. Providing opportunities for professional growth and development is a must. Help your employees master their skills or learn new ones with diverse courses, workshops, seminars, etc.
  3. Acknowledging accomplishments and implementing rewards will make your employees feel appreciated and, therefore, satisfied.
  4. Addressing employees’ needs and well-being has become more important than ever after the pandemic’s peak. Provide your team with wellness programs and activities prioritizing psychological and mental health.
  5. Organizing team-building activities is a fantastic way for colleagues to socialize, improve communication, and have fun. These don’t have to be huge events; even a coffee break or lunch can be beneficial.
  6. Establishing clear and realistic goals is critical even for highly skilled employees. Your workers need clear strategic direction to fulfill objectives swimmingly and without issues. 

All these tools to measure employee satisfaction and above-listed practices are as valuable to your team as they are to you. A happy worker is a productive worker, and productive employees will help you grow and improve your business.

NPS, CSAT & CES Scores, Explained

NPS, CSAT & CES Scores, Explained

Survey Tips

You want to know what your customers think about your business, and you want to measure customer satisfaction.

In addition, you know you want to send a survey, but which one do you choose? In this article, we look at NPS, CSAT, and CES scores, explained.

First, let’s decode those acronyms for measuring customer satisfaction. The NPS is the Net Promoter Score. The CSAT is the Customer Satisfaction Score, and the CES is the Customer Effort Score.

Next, we’re going to explain them, so you know which type of survey you want to send.

The Net Promoter Score (NPS)

The NPS helps you grow your business. This is a terrific customer satisfaction metric. You can learn if your customers are satisfied, if they’re loyal to your company, and if they’re likely to recommend your business to others.

With your NPS survey, you simply ask the question, “How likely are you to recommend our company to friends, family members, or co-workers on a scale from 0 to 10?”

The scores mean the following:

  • 0-6: These are your detractors who are unhappy with your company.
  • 7-8: These people are passives. They aren’t loyal to you yet.
  • 9-10: You’ll find these promoters love everything about your company and are happy to spread that news around.

Once you get your answers, you can then move further and follow up with your customers and ask them why they aren’t satisfied. Through the NPS score, you’ll learn how likely you are to retain current customers and whether or not they’ll be brand ambassadors.

The Customer Satisfaction Score (CSAT)

Long-term success rests on your CSAT. This score again measures customer satisfaction, and you send this survey to see how happy your customers are after an interaction with your business (purchase or customer service experience). A question for this survey might look like this:

  • “Please rate your overall satisfaction with the service you received today.”
  • ‘How satisfied are you with our app?”

Your customers can rate their satisfaction in a range from very satisfied to very unsatisfied.

Unlike the NPS and CES surveys, you can ask multiple questions as well as open ended and closed ended questions in the same survey.

These results are shown as a percentage from 0-100%.

The Customer Effort Score (CES)

Your CES also measures customer satisfaction, but this score focuses on the effort your customers make to interact with your products and your services.

With this survey, you find out how easy or hard it is for people to interact with your business. You would ask this after a customer speaks to customer support or right after they interacted with a product or service.

Like NPS, CES surveys also use a single question. It might look like this:

  • “How easy was it to work with customer service?”
  • “How easy was it to place an online order?”

You’re looking to assess ease and difficulty so you can make business adjustments to increase customer satisfaction.

Final Thoughts

You may have heard that we’re in the age of the consumer. Customer expectations are high, and they are only getting higher.

So, do you know how happy your current customers are? Do you know if they are loyal to your business?

Living in an ultra-digital age as we do means competition is around every corner. How do you set your company apart? You do it by sending surveys and assessing NPS, CSAT, and CES score.

By choosing at least one of these surveys, you can find out exactly what your customers think. This allows you to improve and grow so you are meeting your customers’ needs and their expectations.

As an extra tip: consider using all three of the surveys to get a broader picture of customer satisfaction.

When your customers are happier, they are your brand ambassadors, and they continue to drive purchases and help you gain new customers. (tweet this)

Finally, use these scoring basics to measure customer satisfaction and help you decide how to adapt these three scores into your business strategy. Give your customers a voice, listen to them, and change so you can grow.

Surveys with clear goals can help you get valuable data about how you can improve your products and your services. With clear goals, you can then use the feedback to improve your business and your relationships with your customers. Are you ready to get started with your Survey Town account? Start with your account today.

Image: Jon Tyson on Unsplash